Founder's Formula

SOOTHES DISCOMFORT

Calmosensine reduces skin's perception of heat, stinging and discomfort by 21% within one hour

CALMS REDNESS

Centipeda (Old Man Weed) clinically shown to reduce redness and irritation

FASTER RELIEF

Tasmanian Pepper Berry calms stinging and redness 10 days faster than placebo

SENSITIVE SKIN TESTED

Every product formulated and tested on people with a history of skin sensitivity, including our founder

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Your calming ritual

A gentle morning and evening routine designed to support sensitive, reactive skin while helping maintain hydration and barrier comfort.

Step 01
AM
Rinse with lukewarm water only
PM
Macadamia Omega-7 Cleansing Oil
Remove makeup and SPF
Step 02
AM
Purslane & Commelina Toner
PM
Ultra Gentle Clay Exfoliating Cleanser
Once weekly
Step 03
AM
CALM Pepper Berry Serum
PM
Purslane & Commelina Toner
Step 04
AM
Wild Rosella Moisturiser
PM
CALM Pepper Berry Serum
Step 05
AM
Broad-spectrum SPF
PM
Wild Rosella Moisturiser
Step 06
PM
Botanical Barrier Balm
Apply last to seal
When skin flares
Silicone Iced Roller or the Iced Recovery Duo, any time. CALM Serum can be reapplied at any point in the day.
Weekly
Centipeda & Snowflower Clay Mask once a week in place of the toner step. Skip it entirely while skin is actively reactive.
Morning cleanse
If skin is reactive, do not cleanse with product in the morning. Lukewarm water is enough. This is deliberate advice, not an omission.
Sensitive, or sensitised? They are not the same thing

Sensitive, or sensitised? They are not the same thing

Sensitive skin is something you're born with. The barrier is naturally thinner, holds less water and reacts more readily. It runs in families, and it doesn't go away — it gets managed.

Sensitised skin is something that happened to you. The barrier was working fine until it was worn down — by a routine with too much in it, water that was too hot, an exfoliant used too often, or months of air conditioning and wind.

Most people who describe themselves as sensitive are actually sensitised. That is genuinely good news, because sensitised skin recovers. Usually in four to eight weeks, and usually by removing things rather than adding them.

How to tell: if your skin was fine two years ago and isn't now, it's sensitised. If it has reacted to everything since you were a teenager, it's sensitive. The routine is much the same either way — the difference is whether you're rebuilding or maintaining.

What's actually happening when skin stings

What's actually happening when skin stings

The barrier has been worn down

Think of the outer layer of skin as a brick wall — cells are the bricks, and a mix of ceramides, cholesterol and fatty acids is the mortar. When that mortar is stripped out, two things happen at once: water escapes, so skin gets dehydrated and tight, and irritants get in through gaps that should be sealed. That's the stinging.

The things that strip it are ordinary: foaming cleansers used twice a day, hot showers, exfoliating more than skin can keep up with, and stacking three or four actives because each one seemed like a good idea on its own.

Nerve endings become more responsive

Once the barrier is compromised, the nerve endings underneath sit closer to the surface than they should. Things that never registered before — a warm room, a light fragrance, water on your face — start to register as burning or itching. It isn't in your head. The threshold has genuinely moved.

Blood vessels flush and stay flushed

Heat, alcohol, spicy food, exercise, stress and sudden temperature changes all dilate the small blood vessels near the surface. On its own that's harmless and it fades. Repeated often enough over years, the flush stops fully fading and settles into background redness across the cheeks and nose.

Stress makes it worse, measurably

Raised cortisol slows how fast the barrier repairs itself. It's why skin flares during a bad month at work or after a run of poor sleep, and why a routine that held up all year suddenly stops coping. If you've been blaming a product, it may not be the product.

Why calm skin matters beyond comfort

Why calm skin matters beyond comfort

Inflammation is not just uncomfortable, it's productive — in the wrong way. It stimulates pigment, which is why reactive skin so often ends up with uneven tone and marks that linger. It also degrades collagen over time.

Which means calming isn't a separate project from brightening or firming. It's the foundation both of them sit on. Skin that is constantly irritated will not hold an even tone, whatever else you put on it.

Founder-led skin guidance

Need a more tailored approach?

Book a complimentary 1:1 consultation with Ann Donnarumma to refine a ritual thoughtfully tailored to your skin, concerns and long-term goals.

Book your consultation
Ann Donnarumma, Founder of Founder’s Formula
Ann Donnarumma

Founder, Founder’s Formula

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