Beauty Wisdom

If you have been browsing skincare tips lately, you have probably seen the word slugging pop up. It’s been trending all over social media, but what exactly is it? Slugging skincare is a simple, low-maintenance method that helps lock in moisture to heal dry, irritated skin. The name sounds a little funny. It comes from the shiny, “slug-like” look your face has when it is coated in a thick layer of moisturiser. This skincare trick originally comes from Korean beauty routines, which focus on keeping skin healthy, soft, and well-hydrated. Over time, slugging has become popular all around the world, including right here in Australia, where many people are discovering how helpful it can be, especially during our chilly winter months. Why Slugging is Particularly Useful in Australian Winters Australian winters might not be as icy as Europe or North America, but they can still be harsh on our skin. The cold air, dry winds, and lower humidity in many parts of Australia can leave skin feeling rough, flaky, and sometimes even painful. When the air is dry, the moisture in our skin can easily disappear. This is called trans-epidermal water loss. Basically, your skin dries out while you sleep, especially if you don’t protect it properly. Slugging skincare is perfect for winter skincare in Australia because it acts like a barrier, sealing in moisture and stopping your skin from drying out overnight. It also helps repair your skin’s natural barrier, which can get damaged when your skin is too dry. By slugging, you’re giving your skin a chance to heal while you rest, making for more hydrated skin in winter. How to Slug: A Step-by-Step Night Routine Getting started with slugging skincare is surprisingly easy. It’s typically done at night just before bed, in conjunction with your normal routine. Here’s a simple night routine to follow for optimum results: 1. Cleanse Your Face Wash your face gently to remove makeup, sunscreen, or dirt. This step is super important as you don’t want to trap anything under the slugging layer. 2. Hydrate Your Skin Do you have a normal nightly routine when it comes to products? If the answer is yes, stick to that. Whether it be using moisturisers or hydrating serums, whatever you use normally is what we typically recommend. If you don’t have a routine, we can help you build one with our skin quiz!  Products with hyaluronic acid or glycerin work well because they pull water into your skin. Otherwise, we are strong advocates of ingredients using kakadul plum, full of vitamins, perfect for hydration! 3. Seal It All In Finally, apply a thin layer of an occlusive product, like a balm or thick ointment, to lock in all that moisture. Commonly, people would use petroleum-based products; however, more people are opting for natural plant-based alternatives, which is why we’ve created our Botanical Barrier Balm. Apply it all over your skin after That’s it, you’re slugging! How Often Should You Slug? View this post on Instagram A post shared by Founder’s Formula (@founders_formula) In winter, 2-3 times a week is a good starting point. If your skin is really dry, you might slug every night. If you have oily or breakout-prone skin, you can try slugging skincare just once a week or only on dry patches. There is no limit on how often you can slug, you just do what feels right for you or based on your dermatologist's recommendations.  Tips to Avoid Clogged Pores and Ensure Results: Always start with a clean face. Gently exfoliate once or twice a week to keep your skin smooth and prevent clogged pores. Use fragrance-free products to avoid irritation. Products to Use for Slugging Here in Australia, there are plenty of products you can use for slugging, however, not all are as great for your face as others. Most supermarket options will be petroleum-based, which still achieves the results; however, they also have their drawbacks when compared with plant-based alternatives.  Natural or Plant-Based Options: Founder’s Formula SLUG: This is a plant-based slugging balm made right here in Australia. It’s a great option if you want something natural that still gives strong hydration. Lanolin-Based Balms: Lanolin comes from wool and works really well to seal in moisture. Shea Butter Products: Shea butter is a natural fat that’s rich, creamy, and very nourishing. Why Natural Plant-Based Alternatives Are Better Than Petroleum Jelly Petroleum jelly is great for locking in moisture, but it doesn’t actually nourish your skin, it just sits on top like a skin barrier protection. Natural, plant-based products (like lanolin, shea butter, and Founder’s Formula SLUG) do more. They protect your skin and feed it with vitamins and healthy oils that help it heal and stay soft. View this post on Instagram A post shared by Founder’s Formula (@founders_formula)   Plant-based options also: Feel lighter and less greasy Are kinder to sensitive skin Are better for the environment If you want your skin to feel healthy, not just covered, natural alternatives are the better choice. Practical Advice for Winter Slugging Skincare Always take care of the following things: Keep Your Bedding Clean: Slugging can leave some product on your pillow. You can protect your pillow by laying down a clean towel or using a silk pillowcase, which also helps your skin and hair. Adjust to Your Skin Type: If your skin is oily or prone to breakouts, you can still slug- just try doing it less often or only on dry spots like cheeks or under your eyes. Listen to Your Skin: If your skin starts feeling heavy or if you notice any breakouts, it’s okay to slug less often or try switching to a plant-based balm. FAQs about Slugging Let us answer some common queries about slugging skincare: 1. Can people with oily or acne-prone skin try slugging? Yes, absolutely. Just go slowly, try it once a week or only in areas that feel really dry. 2. Will slugging clog my pores? Not if you apply it to clean skin and choose gentle, fragrance-free products. If you’re worried, start with a light layer and see how your skin feels. 3. Is slugging good for summer? Slugging skincare works best in winter when the air is dry, as it works best for dry skin repair. In humid Australian summers, it can feel too heavy and might make your skin sweat. If you really need to slug in summer, try a very thin layer or just treat dry patches instead of your whole face. Conclusion Slugging skincare is a simple, affordable, and super-effective way to care for dry skin in Australia’s winter months. It helps protect your skin barrier, keeps moisture locked in, and can leave your face feeling soft, smooth, and calm by morning. Whether you choose a petroleum-based balm or a natural, plant-based product like Founder’s Formula SLUG, slugging is an easy step to add to your overnight skincare routine for stronger, healthier skin. If you’re ready to try slugging, check out the plant-powered skincare at Founder’s Formula. It’s designed with Australian skin and weather in mind.

The 2025 Beauty Shortlist Awards have been announced, and we’re thrilled with the results! This year, Founder’s Formula has taken home six prestigious awards, including five wins—one being the coveted Editor’s Choice title—and Finalist recognition, solidifying our place among the world’s most innovative and effective natural skincare brands. This achievement is especially significant for us as an Australian brand. Being recognised on a global stage alongside some of the most renowned beauty and wellness brands highlights not only the efficacy of our formulations but also the power of Australian botanicals. So, let’s find out what makes the Beauty Shortlist Awards so important and which of our products took out the top spot.  What do the Beauty Shortlist Awards represent? The Beauty Shortlist Awards have been around since 2012, and they shine an important light on natural, ethical and sustainable beauty brands with exceptional products. With 100% independent judging panels across the UK, Europe, USA and Australia, these awards are known for their integrity and transparency. They provide a level playing field for both global and emerging artisan brands, ensuring that only the most deserving products rise to the top. For Founder's Formula, winning these awards is more than just recognition, it’s a validation of our mission to harness the power of Australian botanicals in scientifically backed, results-driven formulations. This achievement is a reflection of our unwavering commitment to creating potent, clean and clinically effective skincare. A special mention goes to our Phyto-A+ Australian Native Tobacco Serum, which was awarded Editor’s Choice, a title reserved for standout products that demonstrate exceptional formulation, performance and innovation. This cutting-edge serum is truly remarkable, leveraging advanced bio-peptide technology to help deliver visible results in skin renewal, collagen production and overall radiance.  Our Founder’s Formula philosophy: blending science with the best of nature At Founder's Formula, our approach is simple: start with nature, perfect with science. Founded by Dr Annie Holden, an economic anthropologist and passionate advocate for Australian botanicals, our brand is dedicated to crafting skincare that is both luxurious and highly effective.We meticulously select the most potent wild-harvested and organic Australian botanicals, building each formulation around scientifically validated ingredients. Every product is designed to work with the skin, not against it, ensuring optimal absorption and effectiveness without irritation.With sustainability at our core, we prioritise Indigenous sourcing partnerships and small-batch production to maintain the highest quality standards while supporting local communities. Taking home gold: our 2025 Beauty Shortlist Award-winning formulations Our award-winning products showcase the power of Australian botanicals paired with advanced science. Recognised at the 2025 Beauty Shortlist Awards, these formulas set new standards in skincare efficacy. Each formula has been carefully developed to optimise real, visible results, and we’re honoured to see them recognised on a global stage. 🏆 WINNER: Best moisturiser for mature skin – Wild Rosella Hydrating Moisturiser Our deeply hydrating moisturiser is enriched with Wild Rosella extract, Kangaroo Flower and Macadamia oil, helping to deliver long-lasting hydration for up to 72 hours.  Clinically proven to help improve skin elasticity, reduce fine lines and enhance firmness, it helps provide an ultra-nourishing experience, designed to leave mature skin looking visibly plumper, healthier and more radiant. Shop our award-winning Wild Rosella Hydrating Moisturiser today. 🏆 WINNER: Best vitamin C serum – Wild-Harvested Australian Kakadu Plum Vitamin C Serum  Formulated with wild-harvested Kakadu Plum—one of the richest sources of Vitamin C on earth—this potent serum helps brighten skin, fade dark spots and boost collagen production.  With added Waratah Extract and Finger Lime Caviar, it enhances antioxidant protection against free radicals while promoting a smoother, more evenly toned complexion. Shop our award-winning Wild-Harvested Australian Kakadu Plum Vitamin C Serum today. 🏆 WINNER: Best eye serum (fatigue) – Native River Mint Eye Serum Designed to depuff, brighten and hydrate the delicate eye area, this refreshing serum is powered by Native River Mint and Wild Orange Pearl. These powerful ingredients help increase microcirculation and strengthen capillaries, and in turn, help to visibly reduce dark circles and puffiness. Infused with Tasmanian Mountain Pepper Berry and peptides, it helps provide a cooling sensation that may help revive tired eyes while delivering long-term skin benefits. Shop our award-winning Native River Mint Eye Serum today. 🏆 WINNER: Best cleansing oil – Macadamia Omega-7 Cleansing Oil A luxurious yet lightweight cleansing oil, enriched with Macadamia Omega-7, Australian Sandalwood and Blue Cypress oils, this formula helps to effortlessly melt away makeup, sunscreen and impurities while nourishing the skin’s barrier. Its rich concentration of natural squalene and phytosterols helps to ensure deep hydration and skin restoration, leaving the complexion feeling soft, balanced and refreshed after every use. Shop our award-winning Macadamia Omega-7 Cleansing Oil today.   🏆 WINNER: Editor’s Choice – Phyto-A+ Australian Native Tobacco Serum This breakthrough serum features an innovative bio-peptide derived from Australian Native Tobacco, clinically proven to be four times more effective than retinol at stimulating collagen production. It helps to reduce the count, volume and depth of wrinkles, minimise pores and enhance skin radiance by 47%, making it one of the most advanced plant-powered serums on the market. Shop our award-winning Phyto-A+ Australian Native Tobacco Serum today. 🏅 FINALIST: Lemon Myrtle BHA Refining Cleansing Oil This clarifying cleansing oil was recognised for its ability to deeply cleanse while refining pores and balancing sebum production. Infused with Lemon Myrtle, Kakadu Plum Oil and Salicylic Acid (BHA), it effectively reduces blackheads, prevents breakouts and promotes skin renewal, making it an ideal choice for acne-prone and congested skin. Shop our award-winning Lemon Myrtle BHA Refining Cleansing Oil today.     Sharing the spotlight with the best in beauty It’s fair to say we’re in very good company. Winning these awards places Founder's Formula alongside some of the most esteemed brands in the beauty industry. We’re incredibly honoured to be recognised among names like Team Dr Joseph, Aya Skincare, Black Chicken Remedies and Hark & Zander, all of whom share our commitment to innovation and ethical skincare. The future of skincare: our Founders Formula commitment to excellence These awards reinforce our mission to continue leading the way in clean, clinical skincare powered by the best of Australian nature. At Founder's Formula, we’re not just formulating products—we’re pioneering the future of skincare, ensuring that every bottle delivers on its promise of transformative results. We’re beyond grateful for this recognition and for the trust our customers place in us every day. Here’s to another year of innovation, sustainability and skin-loving science! Experience the award-winning difference and shop our winning formulas today.   

Skincare marketers love big numbers, particularly when it comes to active ingredients. Brands flaunt high-percentage Vitamin C serums, promising faster, stronger, more dramatic results. But is too much Vitamin C bad for you? The truth is, your skin can only absorb so much Vitamin C before it may lead to irritation, sensitivity, and even increased pigmentation. Instead of chasing the highest percentage, the real secret to glowing, healthy skin lies in absorption, stability and using the right formulation. Let’s break down why more isn’t always better—and what actually works. Why is Vitamin C so important for skin?  Vitamin C is an essential antioxidant that plays a major role in maintaining healthy, youthful skin. It can help: Support collagen production: keeping skin firm and elastic. Protect against UV damage: reducing oxidative stress from the sun. Brighten and even skin tone: fading dark spots and pigmentation. Eating a diet rich in Vitamin C-packed fruits and vegetables—like oranges, berries, kiwis and leafy greens—may help keep your skin’s natural Vitamin C levels topped up naturally. But as we age, spend time in the sun, or face environmental stressors, our skin’s ability to deliver these nutrients to the outermost layers declines.  Factors like pollution, poor diet, and UV exposure may deplete our Vitamin C reserves, making topical solution a great way to replenish what’s lost. The key, however, isn’t about using the highest percentage—it’s about choosing a Vitamin C serum that your skin can easily absorb. The truth about high percentage Vitamin C serums It’s easy to think that if 10% Vitamin C is good, 20% must be better—but science tells a different story. Here are some fun facts about Vitamin C serums: Your skin can only absorb as much Vitamin C as it needs. Excess amounts won’t force your cells to take in more; instead, they may sit on the surface and cause irritation, redness or even damage to the skin barrier. There is no universal ‘ideal percentage’ of Vitamin C. The amount your skin needs depends on its natural Vitamin C levels—which means older or sun-damaged skin may benefit more than younger, healthier skin. Higher concentrations may lead to sensitivity. As an acid, Vitamin C in high doses can cause micro-inflammation, increasing the risk of pigmentation issues. Ironically, the very thing you’re trying to fix—uneven skin tone—could worsen with excessive use. Dr. Annie Holden, anthropologist and founder of Founder’s Formula, explains: “Many people assume that more Vitamin C equals better results, but the skin simply doesn’t work that way. Overloading the skin with high doses can lead to irritation rather than benefits. Instead, the key is to use a well-formulated, bioavailable form of Vitamin C consistently.” What really impacts Vitamin C absorption? Rather than chasing high percentages, these factors determine how well your skin absorbs Vitamin C: 1. Your skin’s natural Vitamin C levels Skin that is aged, stressed, or sun-damaged is more likely to absorb more Vitamin C than healthy, youthful skin. This means your skin only absorbs what it can use—no serum can force it to absorb more than required. 2. Frequency of application A high-percentage Vitamin C serum applied once a day is less effective than a gentler serum used consistently. One study found that Vitamin C levels in skin cells have a half-life of about four days, meaning regular application is more important than a single high dose. 3. Stabilisation and bioavailability (absorption) Not all Vitamin C is created equal. Synthetic Vitamin C (ascorbic acid) is notoriously unstable, breaking down quickly when exposed to light and oxygen. However, Vitamin C derived from natural sources like Kakadu Plum is buffered by the plant’s natural compounds, making it: more stable easily absorbed less irritating for sensitive skin Dr. Annie Holden highlights this: “Kakadu Plum isn’t just a source of Vitamin C—it’s a full spectrum of absorbable nutrients that work together for maximum skin benefit. The natural antioxidants, bioflavonoids and gallic acid in Kakadu Plum help stabilise Vitamin C, reducing irritation while enhancing absorption.” The smarter way to boost your skin’s Vitamin C Following these tips will help you get the most from your Vitamin C serum: Choose a natural, bioavailable source: Kakadu Plum provides Vitamin C in a more stabilised, skin-compatible form. Apply Vitamin C regularly: a gentle, well-formulated serum used daily is more effective than a high-percentage product used sporadically. Look for supporting ingredients: antioxidants like Waratah Extract and Finger Lime Caviar help stabilise and enhance the effects of Vitamin C Protect your skin barrier: avoid irritating formulas and always pair Vitamin C with sunscreen to prevent oxidative damage.   Why Founder’s Formula uses Kakadu Plum as a Vitamin C source For Vitamin C to work its best—supporting collagen, protecting against UV damage, and brightening skin—it needs to be stable, effective and well-absorbed. That’s why we use wild-harvested Kakadu Plum. Unlike synthetic Vitamin C, which may be harsh and unstable, Kakadu Plum’s natural fibre makes it gentler on sensitive skin while protecting the Vitamin C from oxygen exposure, keeping it fresher for longer. Also included is our Waratah Extract, a potent antioxidant that works with Vitamin C to fight oxidative stress and protect against premature aging. While our Australian Finger Lime Caviar Extract helps stabilise Vitamin C thanks to its high Ferulic Acid content, enhancing collagen production and protecting against UV damage. A rich source of Vitamin C, straight from nature Because our Kakadu Plums are wild-harvested, they naturally contain higher Vitamin C and antioxidant levels than farmed alternatives. Independent testing shows our extract averages 5% ascorbic acid, striking the perfect balance between potency and gentleness for everyday use. Find out more about our Wild-Harvested Australian Kakadu Plum Vitamin C Serum in our shop. The final takeaway: quality reigns over quantity With Vitamin C serums, sometimes less really is more. It’s about a balanced, effective formula that supports your skin over time. Regular use of a gentle, well-formulated serum will give your skin a healthy, radiant glow leaving you feeling nourished and rejuvenated. Kakadu Plum offers a natural, stable, and skin-friendly source of Vitamin C, providing your skin with what it needs to look its best and feel soft, smooth and revitalised. Treat your skin to the nourishment it deserves with our Kakadu Plum Vitamin C Serum and experience the difference.  

When it comes to skincare ingredients, Australia has gifted the world some incredible botanical wonders. One of the most exciting? Kakadu Plum. This native fruit, often hailed as a superfood, has taken the beauty industry by storm for its extraordinary benefits for the skin.  But what makes it so special? Let’s explore the science, examine the benefits of Kakadu Plum skincare and discover why it deserves a place in your routine. What is Kakadu Plum? The Kakadu Plum (Terminalia ferdinandiana) is a small, green fruit native to northern Australia. It’s been used for centuries by Indigenous communities for its nutritional and medicinal properties. Dubbed the “world’s richest source of vitamin C,” Kakadu Plum packs a powerful antioxidant punch. Dr Annie Holden, anthropologist and the founder of Founder's Formula, explains, “Kakadu Plum is a true treasure of the Australian landscape. Its high vitamin C content and unique phytonutrients make it an exceptional ingredient for skincare.” ‘Gloss value’ clinical studies of Kakadu Plum Clinical trials have shown that Kakadu Plum extract significantly enhances skin luminosity, as measured by changes in ‘gloss value’. Over a 30-day period, 20 volunteers with an average age of 37 experienced an average improvement of 17% in their skin’s gloss value.  The most notable results were observed in one participant, who achieved a 21% increase in luminosity within 15 days and an impressive 30% improvement after 30 days. These findings highlight the potential of Kakadu plum to deliver visible radiance and a healthier-looking complexion. What are the benefits of Kakadu Plum for your skin? 1. It’s packed with antioxidants Vitamin C is a skincare superstar and Kakadu Plum has it in spades—reportedly up to 100 times more than oranges! Antioxidants help combat free radicals, which are unstable molecules that can damage skin cells and accelerate ageing. By neutralising these harmful molecules, Kakadu Plum helps maintain a youthful, radiant complexion. 2. It can brighten and even skin tone Hyperpigmentation and dullness are common skin concerns. Thanks to its high vitamin C content, Kakadu Plum may help fade dark spots and even out skin tone. It helps promote collagen production, which is vital for maintaining skin elasticity and helping to reduce the appearance of fine lines. Dr Annie Holden adds: “Collagen is the building block of healthy skin. By supporting collagen synthesis, Kakadu Plum not only brightens but also strengthens the skin’s structure.” 3. It’s deeply hydrating Kakadu Plum isn’t just about antioxidants. It’s also rich in polysaccharides, which help lock in moisture and keep your skin hydrated, making it an ideal ingredient for dry or dehydrated skin types. 4. It can help soothe and calm irritation If you have sensitive or inflamed skin, you’ll love Kakadu Plum. Its anti-inflammatory properties can help reduce puffiness, redness and irritation, helping your skin feel calm and refreshed. How to use Kakadu Plum in your skincare routine One of the easiest ways to incorporate Kakadu Plum into your routine is through a high-quality serum. Our Wild-Harvested Australian Kakadu Plum Vitamin C Serum is a standout option. It combines the benefits of Kakadu Plum with other nourishing botanicals, delivering a potent dose of antioxidants and hydration to your skin. Dr Annie Holden recommends applying a Kakadu Plum serum after cleansing: “Using a Kakadu Plum serum in the morning can help protect your skin from environmental stressors throughout the day. Just follow it up with sunscreen for optimal results.” Other Kakadu Plum cream products include our popular SLUG Plant-Based Alternative to Petroleum Jelly, perfect for keeping in moisture and adding an extra layer of antioxidant protection. Is Kakadu Plum suitable for all skin types? Kakadu Plum is a versatile ingredient that’s gentle enough for most sensitive skin yet effective enough for those with specific concerns like ageing, dullness or hyperpigmentation. If you’re new to antioxidant skincare, starting with a Kakadu Plum serum or cream is a great choice. As always, we recommend chatting with your healthcare professional for advice specific to your skin type. What should you look for in a Kakadu Plum product? Not all Kakadu Plum products are created equal. Here are a few tips to ensure you’re getting the best: Check the ingredient list: Look for products where Kakadu Plum is a key ingredient, ideally listed towards the top. Opt for wild-harvested sources: These tend to have higher nutrient levels as they grow in their natural environment. Choose reputable brands: Founders Formula is a trusted name in Australian skincare, known for its commitment to high-quality, sustainably sourced ingredients. Ready to transform your skin? Kakadu Plum is more than just a trendy ingredient; it’s a game-changer for skincare. With its unparalleled antioxidant content, hydrating properties and skin-brightening benefits, it’s no wonder this Australian superfruit is gaining global recognition. Why not experience the benefits for yourself?  Explore Founders Formula’s Kakadu Plum range and give your skin the love it deserves. Keen to see more antioxidant skincare? Check out the power of the Tasmanian Mountain Pepper Berry featured in our CALM range.   

If you have sensitive skin that flares up easily, we have just the ingredients to help. Tasmanian Mountain Pepper Berries have been used for centuries to soothe skin irritation and provide antioxidant skincare solutions. Today, clinical research supports this ancient wisdom and highlights their ability to reduce redness and inflammation. So how can you add Tasmanian Pepper Berry benefits to your daily skincare regime?  In this article, we’ll take you through the numerous Mountain Pepper Berry skin benefits and uses. We’ll explore its unique properties, look into the science behind its effectiveness and explain how incorporating our clinically formulated CALM serum, infused Mountain Pepper Berry, into your skincare routine can enhance your skin's overall wellbeing. What is Mountain Pepper Berry? The Mountain Pepper Berry (Tasmannia lanceolata) is harvested from Mountain Pepper Trees, native to the southeastern region of Tasmania. These trees are also found in some areas of Victoria and New South Wales. Indigenous peoples have traditionally used this remarkable berry for its healing properties and as a culinary spice. The berries and leaves are often dried and ground into a coarse powder to season meats, fish and other dishes. The powder imparts a spicy, peppery flavour with herbal and floral notes. Mountain Pepper Berry is also valued for its medicinal properties, treating digestive issues and skin conditions. Indigenous communities use it in smoking ceremonies for spiritual cleansing.The leaves of the Tasmanian Mountain Pepper tree are also harvested for cooking, cosmetics, and flavour extracts. This resilient species thrives in harsh conditions and provides numerous natural health benefits. How is the Tasmanian Mountain Pepper Berry so effective? The Mountain Pepper Berry owes its skin-loving superpowers to a unique blend of active ingredients that work together to nourish and protect your skin. These benefits include:  Polygodial: An anti-inflammatory agent that reduces skin discomfort and has anti-allergic and antimicrobial properties. Anthocyanins (Cyanidin 3-rutinoside, Cyanidin 3-glucoside, Rutin): Powerful antioxidants that protect cells from oxidative damage. Rutin also strengthens capillaries and reduces dark circles. Magnesium and Zinc: Essential minerals that stimulate cell regeneration, increase energy production and act as anti-stress agents. Zinc helps repair cell damage, decrease rash, and alleviate acne inflammation.   How do these active ingredients help improve your skin? These active ingredients sound scientific, but what impact do they have on our skin? Some of the core Mountain Pepper Berry skin benefits you’ll notice are: Reduced skin irritation: By soothing sensitive skin and reducing redness, Mountain Pepper Berry helps you feel more comfortable and confident in your skin. No more worrying about sudden flare-ups or visible irritation—just a calm, even complexion that feels as good as it looks. Antioxidant power: This remarkable berry has 10 times the antioxidant power of blueberries, helping protect your skin from oxidative damage. You'll feel assured knowing your skin is shielded from environmental stressors, helping you maintain a youthful and radiant appearance over time. Anti-inflammatory properties: The anti-inflammatory properties of Mountain Pepper Berry help to reduce allergic skin conditions like atopic dermatitis. This results in less discomfort and fewer flare-ups, allowing you to enjoy clear, healthy skin without the stress of managing persistent skin issues and damage.   The science behind the results Studies have shown the effectiveness of Tasmanian Mountain Pepper Berries in reducing inflammation and soothing sensitive skin. Research indicates that the berry interacts with the TRPV1 channel, a pathway that’s often overactive in individuals with sensitive skin, thus leading to chronic inflammation. By inhibiting TRPV1 channel activity, the Mountain Pepper Berry helps reduce micro-inflammation and soothe skin irritation.   Clinical trials have demonstrated significant results:   Immediate itching reduction: 20 male volunteers with sensitive/reactive skin participated in testing the effects of Tasmanian Pepper Berries on skin irritation. The stinging reaction was induced using a capsaicin solution, and volunteers reported the sensation on a clinical scale. The study found that Tasmanian Mountain Pepper Berry significantly reduced itching sensations by 79% after just five minutes. Anti-inflammatory efficacy: Another trial compared the anti-inflammatory efficacy of Mountain Pepper Berry to the drug dexamethasone (DMS). The results showed that Mountain Pepper Berry inhibited the production of IL-8, an inflammation marker, more effectively than DMS, highlighting its ability to reduce early-stage skin inflammation. Dr Annie Holden, anthropologist and founder of Founder's Formula, elaborates on the impressive outcomes: "Tasmanian Mountain Pepper Berry has proven to be exceptionally effective for those with sensitive skin. Clinical trials have shown not only an immediate reduction in itching by nearly 79%, but also a superior ability to inhibit inflammation compared to traditional treatments like dexamethasone. This underscores its potential to provide both rapid and lasting relief, making it a powerful and natural option for managing skin sensitivities."   Why we use Mountain Berry Pepper in our CALM range Founder's Formula CALM Serum is made with Certified Organic Tasmanian Mountain Pepper Berry to reduce skin irritability and the appearance of redness instantly. By soothing the skin, CALM helps prevent future spots and pigmentation before they begin. Our formula effectively soothes and shields the skin during times of elevated cortisol levels, such as prolonged exposure to air-conditioning, emotional stress or long and hectic days. To maximise its benefits, we suggest applying it before signs of irritation, making it an excellent primer for your makeup – especially for special occasions. “CALM is not a product for everybody, but for those of us with sensitive skin or whose skin becomes scratchy in extended periods of air conditioning, it's a great support for calm, clear, hydrated skin,” advises Dr Annie Holden.   Are you ready for a little CALM in your life? Tasmanian Mountain Pepper Berry stands out as a potent, natural solution for sensitive skin. Its unique properties not only soothe irritation and reduce redness but also provide powerful antioxidant protection. By incorporating this remarkable ingredient into our CALM serum, we’ve enhanced its benefits to offer you a product that can transform your skincare routine. Explore the CALM range and experience the soothing benefits of Mountain Pepper Berry for yourself. IMG CREDIT: DavidFrancis34 from Australia, CC BY-SA 2.0, via Wikimedia Commons    

I regularly find myself explaining to friends and customers that not all skin care ingredients are good for your skin. And the response is often 'well, if ingredients are not good for skin, then why would skin care companies use them?' Well, let me tell you why: 1. Fragrance. Human beings use our sense of smell as a first response to test the safety and/or desirability of anything - living or not living. I see this all the time when I give a friend one of my products, the first thing they do is smell it. But fragrance is a big irritant and risks sensitising skin (ie creating skin that is suddenly super sensitive and turns red or itchy easily) with life-long consequences for skin matrix health. So why then would any skin care company use fragrance?  Simple - consumers assume that if it smells good it must be good for you, and the skin care companies capitalise on this by adding synthetic fragrances or fragrant essential oils to improve the smell and therefore the desirability of a product. 2. Short term gains. My heart goes out to consumers who struggle to find potent products that really deliver. However, consumers tend to be impressed by fast results and skin care companies know that if they can't deliver on a quick result then consumers will assume that the product is not good. Enter front of stage Alpha Hydroxy Acids (AHA). Providing the skin barrier is not already compromised, AHAs will deliver quick results by giving an instant glow by stripping the top layer of cells off the skin and revealing newer, younger cells below. Instant gratification. Long term high risk damage. Beauty therapists are reporting an increasing number of clients showing up with sensitised skin because of the over-use of AHAs. Skin care companies interested more in quick sales and less interested in the long-term health of their customers' skins put too much AHAs in too many of their formulas. 3. Relying on supplier clinical studies. Formulators buy their ingredients from a range of suppliers, some of whom conduct studies and provide these to the formulators. Rarely do the formulators retest. But sometimes suppliers will talk about the good things about their ingredients, and provide studies to prove these good things, but don't mention the bad things. For example, we initially looked at using a particular ingredient in one of our products because the clinical studies from the supplier looked impressive. It was only once we conducted our own in-house studies that we discovered that the ingredient stings eyes. We immediately replaced it with a better alternative - yet I see this ingredient commonly in many big name skin care company ingredients lists. 4. Catering to the majority.  The majority of people do not have sensitive skin. It is estimated that between 10 and 15% of people do have sensitive skin from time to time. The bigger companies do not try to cater to this minority - for a range of reasons that I will explain in another blog one day. So, providing that tests show that the majority of people can tolerate an ingredient, the big companies (and some small ones) are happy to include the ingredient regardless of the risks. 5. It's too late. Skin care is a dynamic field, new ingredients are constantly being discovered and old ones improved. New issues are increasingly identified with old ingredients. But companies print their boxes and bottles in the hundreds of thousands at a time. Discovering a problem with an ingredient once the boxes are printed, the marketing materials printed and distributed, the sales team briefed etc is too late. The runway from changing out a problem ingredient for a better one is measured in years, not weeks. I could be mean and say that there is a sixth reason and that is plain old laziness but I won't. In my experience the vast majority of formulators work hard and are professional in all that they do. But they are not the decision-makers. If formulators ruled the world, and not investors, marketers and sales directors, skin care formulations would likely look very different!   Dr Annie Holden, Sunshine Coast, Australia.    

You will see that our Purslane and Commelina Gentle Balancing Toner includes a claim that Purslane promotes the pro-aging enzyme Telomerase which protects the cells' DNA repair function. Really? So how, exactly does it do this? Telomeres are little caps at the very ends of chromosomes that protect the internal areas of chromosomes. Every cell in our bodies is constantly renewed every seven to ten years, some cells more frequently. So why then are we not exactly the same every seven to ten years? The problem is that with every replication of our DNA, some fragments of the genes that make up the chromosomes are lost. This loss of genetic materials wears down the ends of the chromosomes and leads to a shortening of the chromosomes over time. Telomeres are little caps at the ends of the chromosomes that protect the internal areas and to an extent prevent the shortening of the chromosome. Telomere shortening has been linked to the aging of cells. The progressive loss of telomeres may explain why cells can only divide a certain number of times. If the chromosomes become too short, their ability to divide is compromised. The good news is that some cells in our body have the ability to reverse telomere shortening by expressing Telomerase, an enzyme that extends the telomeres. Purslane contains this enzyme, Telomerase. This is why we say that the Purslane and Commelina Gentle Balancing Toner contains an ingredient that works at the DNA level.

The Korean 7- Skin Method is a great approach to using Founder's Formula serums and oils. It is the ideal method for giving skin the best chance to soak up and benefit from the multiple phyto-actives found in our nutrient-rich Australian Botanicals. Here's how it works: Founder's Formula 7- Skin Method 1. In the mornings, do not cleanse, simply wipe face and neck with a re-usable cotton or bamboo pad soaked in Purslane and Commelina Gentle Balancing Toner. In the evenings, massage face and neck with Macadamia Omega 7 Cleansing Oil and rinse away with water. Pat dry excess water. Using a re-usable cotton pad, apply Purslane and Commelina Gentle Balancing Toner. 2. If you are preparing for a big day or a big event, or if your face is feeling stressed or irritated, start with CALM Tasmanian Mountain Pepper Berry Serum as your first serum layer. Drop 1 or 2 drops in the palm of your hand, press hands gently together and press flat palms to face. 3. Allow to soak in (clean your teeth, lay out your clothes, light a candle, sip tea). The time it takes will depend largely on how dehydrated your skin is at the time. Very dehydrated skin will soak up serums instantly. 4. For mornings, after 1 or 2 minutes, apply Wild-Harvested Kakadu Plum Vitamin C Serum, especially if skin is pigmented or sun-damaged but also to prevent pigmentation. Repeat with a second serum layer as recommended by your facialist. At night after cleansing and toning, apply Phyto-A+ Australian Native Tobacco. Wait a few moments for it to absorb. Then apply one or two drops of Australian Botanicals Pro-Aging Treatment Concentrate Serum with B3, B5 and Hyaluronic Acid.  Again, allow a little time for each serum to fully absorb before applying the next. Layer as often (or as little) as needed to reach saturation. If your skin is already well hydrated, one or two layers may be fine. If skin is dry, use more layers, allowing a minute or two between layers. If skin around eyes is puffy, or for dark circles, apply Native River Mint Cooling Eye Serum around the eye area, include on the lids if puffy, carefully avoiding the eyes themselves, morning and night. 5. After layering serums, apply Wild Rosella Hydrating Moisturiser in the morning and Snake Vine Super Anti-Oxidant Pro-Aging Moisturiser to complete the occlusion to lock in benefits and prevent the freshly hydrated skin from 'de' hydrating. 6. Apply 1 drop of Australian Botanicals Nourishing Facial Oils for additional skin health benefits, including oil-based Vitamin E, and to complete the occlusion. Oils can penetrate moisturisers but moisturisers are less efficient at penetrating oils. Remember the key with oils, as with all Founder's Formula products, is that a little goes a long way. 7. For day time, finish with an 50+ SPF - remember it needs to be applied at least 20 minutes before sun exposure in order to give it time to form a protective barrier.   The 7- Skin Method is a Korean technique for applying serums and toners. In Korean, 'toner' translates as a 'skin', so the '7- Skin Method' translates literally as the '7- Toner Method'. The 7- Skin Method is a way to apply multiple layers of hydrating toners in 7 thin layers to thoroughly hydrate the skin. Using this method, the skin is deeply hydrated, while the multiple layers build to become an occlusive, like a moisturiser. In the original 7 Skin Method a moisturiser is not used. All  Founder's Formula serums are hydrating serums. All are created in a base of organic aloe vera and with added natural hyaluronic acid, which is soothing and hydrating. Our Pro-Aging Serums have multiple hydrating phyto-actives including native seaweed (Tasmanian kelp) with its exceptional moisturisation properties, Emu Apple, a rich hydrator, Banksia, rich in moisturising glycosides that repair and restore skin health, and Kangaroo Flower, rich in natural hydrating fatty acids. We include moisturisers and oils in the 7- Skin Method because there are beneficial phyto-actives that are only available in nature as oils. They do not dissolve into water and so are not available unless oils are included in a skin care routine. Serums (sometimes referred to as Essences), followed by oils, offer the full range of skin benefits that nature has to offer. Taking the time to love our skin is taking the time to love. Korean women completely understand the meditative power of ritual and the magic of using skin care mindfully and lovingly to create awareness and inner stillness. Applying skin care with Presence is a way of consciously bringing the power of now into our day! But, of course, many of us live busy lives and sometimes the ritual and the down-time are just not an option for every woman every day. So if time is not your friend today, remember, skin can multi-task and it is completely fine to mix serums and apply in a single step. Allow to absorb and follow with a little Australian Botanicals Nourishing Facial Oils mixed in to your preferred moisturiser - we can call it the 'Busy Woman's 2 - Skin Method'. Self-love in any language is doing what is needed in the moment.   Author note: Dr Annie Holden is an anthropologist and the founder of Founder's Formula. Annie lives on the Sunshine Coast in Queensland, Australia.

Have you ever wondered if marketing skin care to men is really only all about the packaging? I mean, most men start out by using their partner's or sister's skin care anyway. So are marketers really just re-packaging the exact same women's products to make them more appealing to men - or are men's skin care products truly different?  Let's start by considering the ways in which men's skin is actually quite different to women's: Wrinkles and Fine Lines. You may be surprised to learn that men actually develop wrinkles earlier in life and with a greater severity than do women - regardless of whether they use an SPF.  While women’s wrinkles increase sharply from around 40+ years of age, men tend to have a clinical onset of wrinkles from around 25 years of age. This is not due to their being in the sun more, or some other environmental factor, but it is due to the quite different composition of male skin – for example: Collagen Women have a much higher volume of collagen fibres in our skin, which gives us more elasticity during our younger years. But before we become too complacent - it is also the case that our collagen fibres decrease rapidly with age. Men, on the other hand, have a much lower collagen density and fibre volume in their dermis but theirs decreases more steadily over time. Both men and women, however, can benefit from Founder's Formula award-winning Phyto-A+ Australian Native Tobacco Serum. This serum has been clinically proven to stimulate collagen production at four times the rate of Vitamin A and works equally on women and on men. Skin Extensibility Women tend to have a much higher skin extensibility and distensibility (ability to swell and expand) compared to guys, but in turn, male skin has a better ability for recovery after episodes of swelling or skin expansion. Subcutaneous Hydration Subcutaneous hydration (or the amount of water held underneath the skin) is again different in men's and women’s skin. Women's skin levels of subcutaneous hydration remain stable – or even increase – over a lifetime, whereas male skin levels progressively decrease after the age of 40. Hydrated skin is key to a dewy, healthy looking skin. All Founder's Formula serums contain multi-weighted hyaluronic acid, as well as peptides and plant extracts that increase the skin's ability to hold water. Both women and men can benefit equally well from products that foster healthy hydrated cells.  Sebum Production Sebum production (oil produced by the body) can be one of the main causes of oily skin. Conversely, low sebum production is a cause of dry skin. In men's skin, the level of sebum production is higher than women's and remains on a similar level with increasing age. Women's sebum production, on the other hand, decreases over our lifetime. Using an oil cleanser such as Founder's Formula Macadamia Omega-7 Cleansing Oil, rich in Omega 7 and squalene, is an excellent way for women to daily re-introduce healthy oils back into skin. pH Lastly, a difference between male and female skin is the pH levels.  pH levels determine whether or not something is acidic or alkaline. Male skin pH level is usually below 5 pH (more acidic), whereas female skin pH levels are usually higher than 5 (more alkaline).  Purslane and Commelina Gentle Balancing Toner re-establishes healthy pH levels at 5.5. So perhaps this one product is better suited to women's skin.  At the end of the day, though, there is surprisingly little research that compares the efficacy of skin care actives on men's skin compared with women's.  Studies tend to focus on the efficacy of the ingredients where the subjects are either all male, or all female. Where studies include male and female subjects, gender differences are not reported on as a relevant variable. With more men's skin care coming on the market I think we can expect that to change - I will let you know in a future blog when it does!