Unique Botanicals

Australia's geographic isolation has meant that most of our plants are unique and found nowhere else on the planet. Because of our harsh environment, they have evolved powerful adaptation mechanisms to store phyto-compounds needed to survive.

New research by 5 Star Plant Sciences Universities is uncovering potent Australian Botanicals with real, proven benefits for glowing skin.

Founder's Formula is a leader in the GREEN BEAUTY movement using the latest research to inform the creation of exceptional results-driven, plant-based Australian skin care.

The Potency of Australian Botanicals

Australian plants have evolved to display novel and concentrated actives.

As only one example, Gotu Kola (Centella asiatica) is well known as a powerful wound-healing plant that strengthens connective tissue. It is used in many top drawer moisturisers.

But the Australian variety of this plant - Centella cordifolia – or Swamp Pennywort - actually has far higher concentrations of the same active compounds (Madecassoside, Asiaticoside and Asiatic Acid) than does Gotu Kola.

You will find Australian Swamp Pennywort in Founder's Formula forthcoming Australian Pennywort Face and Neck Collagen Mist.

Australian Snake Vine

Australian Snake Vine (Hibbertia scandens) grows only in the sand dunes of eastern Australia.

Traditionally used as an important bush medicine remedy, Snake Vine contains potent anti-oxidants in the form of catechins 100 times more potent than Vitamin C and 25 times more potent than Vitamin E.

Kakadu Plum

Kakadu Plum (Terminalia ferdinandiana) has the highest amount of Vitamin C of any known plant on earth.

The insoluble fibres and companion calming phyto-actives buffer the Vitamin C in the formula so that it is less irritating to the skin than are synthetic forms of Vitamin C.

Founder's Formula source our Kakadu Plums from Aboriginal women in the Northern Territory.


Waratah (Telopea speciosissima) is not only a beautiful and exotic looking flower, but it also has high levels of phyto-compounds beneficial for skin - amines, alkaloids, adenise, anthocyanin, tryptophan, chlorogenic acid, caffeoyl-quinic acid and terpenoids. Meaning, in plain English - Waratah has multiple pro-aging benefits including reducing the appearance of wrinkles and calming irritation through strong anti-inflammatory action.


Australian Banksias are remarkable flowers, packed with antioxidants and glycosides that repair skin and build collagen.

Banksias are found across the Australian bush, mainly in dry, coastal areas. At Founder's Formula we preference flowers that are wild-harvested and as such are highly potent.

Finger Lime Caviar

Native to the rainforests of east coast Australia, Finger Lime (Citrus australasica) is full of phyto-actives, including Vitamin C.

It is exceptionally high in Ferulic Acid, a powerful anti-oxidant that helps stabilise Vitamin C, which is why Finger Lime is such a perfect and potent ingredient for our Wild-Harvested Kakadu Plum Vitamin C Serum.