Beauty Wisdom

You’ve just stepped out of the shower or finished washing your face, and instead of feeling refreshed, your skin feels tight, dry, and maybe even a bit irritated. It’s an uncomfortable sensation that many people brush off, but that stiffness or pulling feeling can be your skin’s way of telling you something’s off. Dryness right after washing is more than just a fleeting annoyance. Over time, it can lead to flakiness, rough patches, and greater sensitivity. When your skin feels this way, it's best not to ignore it. That tight sensation usually means the skin barrier isn’t happy. Understanding what causes it and knowing how to respond can make all the difference. Here's what’s likely behind the issue and what you can do about it. Understanding Why Skin Feels Tight After Washing Dry, tight skin after cleansing can come from a few common missteps—some that might not be immediately obvious. The products you use, the temperature of your water, and even how you dry your face play a big role. One of the most common causes is using harsh cleansers. Many face washes strip away not just dirt and oil, but also the natural lipids that keep your skin soft and protected. If your skin feels squeaky-clean after washing, that's often a sign that your barrier has been compromised. The pH level of your cleanser is another factor. Your skin naturally has a slightly acidic pH, which helps it defend against irritants and retain moisture. Some cleansers have a more alkaline pH, which can throw your skin off balance and leave it feeling dry, tight, or irritated. Water temperature matters too. Hot water might feel relaxing, especially in colder months, but it can remove your skin’s natural oils far too quickly. That can lead to faster moisture loss and irritation. Switching to lukewarm water is a small change that offers much gentler results for your skin. If your skin consistently feels dry or uncomfortable after washing, your routine might need a few minor adjustments. Immediate Steps To Relieve Tight Skin That tight, papery feeling after washing doesn’t have to linger. A few quick steps can help bring relief and set your skin on a better path. Here’s what can help right away: 1. Pat, don’t rub: Use a soft, clean towel to gently pat your face dry. Rubbing can cause friction and exacerbate dryness.2. Apply moisturiser straight away: Moisture leaves the skin rapidly after cleansing. Applying moisturiser while your skin is still slightly damp helps trap hydration where it’s needed most.3. Choose a moisturiser that balances hydration and comfort: Lightweight gels can evaporate too quickly, while heavy creams may feel greasy. Our Wild Rosella Hydrating Moisturiser offers a light but rich formula that supports dry skin without weighing it down. It contains Wild Rosella, known for its antioxidant benefits that offer calm and support for compromised skin. This moisturiser also includes aloe vera, cucumber seed oil, oats, shea butter, and ceramides, all working together to soothe, nourish, and support your skin barrier. With the right hydration applied immediately, your skin can go from tight and uncomfortable to soft and balanced within minutes. Long-Term Solutions For Preventing Tight Skin If you’re frequently dealing with tightness after cleansing, quick fixes only go so far. A more sustainable approach starts with reviewing your overall routine and making room for products that support your skin long-term. Start by switching to a more hydrating and gentle cleanser. Steer clear of formulations with harsh surfactants or ingredients that leave your face feeling dry straight after use. Look for calming and moisturising ingredients like oat extract, glycerin, or aloe vera. Next comes your moisturiser. This should be something you depend on to provide both comfort and support throughout the day. The Snake Vine Super Anti-Oxidant Pro-Aging Moisturiser works well for dry skin or areas that need a more intensive approach. With native Snake Vine, it provides antioxidant protection and helps improve elasticity over time, creating a more stable barrier against environmental stressors. At night, layering an occlusive product over your existing routine can help keep moisture sealed in. Products like the Botanical Barrier Balm create a protective layer that prevents overnight water loss. With nourishing oils like macadamia and cucumber seed, this balm supports your skin’s natural recovery processes while keeping dry spots soft and calm. Your skin might still be adjusting to past dryness, especially coming out of winter. By focusing on long-lasting hydration instead of short-lived comfort, you help build resilience and improve how your skin reacts post-cleansing. Daily Skincare Routine Adjustments Keeping your skin balanced doesn’t have to mean overhauling your routine. It just means making consistent choices that support hydration, especially during the steps when it’s most important. Here’s a simple skincare routine that supports dry-prone or tight-feeling skin: - Cleanse twice a day with a gentle, low-foaming cleanser that doesn't leave your skin squeaky or tight.- Apply a hydrating moisturiser immediately after washing, while your skin is still slightly damp. Our Wild Rosella Hydrating Moisturiser is a great fit here, with aloe vera, hyaluronic acid, and Wild Rosella helping combat dry, reactive skin.- At night, layer richer formulas where needed. Use something like the Snake Vine Moisturiser on drier areas or mature skin, and add Botanical Barrier Balm as a final layer for overnight repair and softness.- Keep your nightly routine consistent. Night-time is when the skin goes through major recovery modes, so steady application pays off. Hydration doesn’t just happen topically. Internal hydration plays a key role too. Drinking enough water and eating skin-friendly foods rich in omega-3s and antioxidants support your skin’s strength from the inside out. This is especially helpful during transitional months, like September, when indoor heating from winter can still impact skin even as the weather outdoors starts to warm. Consistency matters. Even the best products bring limited benefit when used sporadically or in the wrong order. Stick with a routine that supports your skin barrier, balances hydration, and complements your lifestyle. Say Goodbye to That Post-Wash Tightness Washing your face shouldn’t leave you with uncomfortable tightness or sensitivity. That dry, stretched feeling after cleansing is a sign your skin needs a more supportive routine. Rather than constantly trying to fix dryness, the better approach is to prevent it from happening in the first place. Using gentle cleansers, applying moisturiser while your skin is still damp, and choosing formulas that offer comfort along with long-term hydration can transform how your skin feels daily. Adjusting your routine with the seasons also helps maintain consistent results year-round. Products like our Wild Rosella Hydrating Moisturiser, Snake Vine Super Anti-Oxidant Pro-Aging Moisturiser, and Botanical Barrier Balm are designed to support hydration and resilience. When used regularly, they help your skin feel more settled, soft, and less prone to that uncomfortable post-wash tightness. Give your skin the daily support it needs so it can face each day calm, balanced, and comfortably hydrated. To nurture your skin and break the cycle of dryness, explore the benefits of a quality moisturiser. At Founder's Formula, our Wild Rosella Hydrating Moisturiser offers deep hydration with a light finish, keeping your skin soft and dewy. Whether your skin is naturally dry or simply needs a boost, embrace a formula that supports a healthy moisture barrier. Discover how it can leave your skin revived and nourished.

Dry, scaly patches can sneak up on you, especially when the weather cools down and the heater’s running constantly. Your face starts to feel tight, flaky, and uncomfortable. These patches can turn up anywhere, with the cheeks, forehead, and around the mouth being the usual trouble spots. Even if you're drinking enough water, the dryness can persist without the right topical care. That’s where plant-based skincare finds its place. Natural moisturisers, especially those made with Australian native botanicals, offer a gentle way to restore hydration without clogging pores. If you've tried everything and still see those stubborn rough spots, it might be time to shift to skincare that works with, not against, your skin. Understanding Dry Skin and Scaly Patches Dry skin can show up in different ways. Sometimes it just feels tight and uncomfortable, other times it flakes or becomes itchy. When rough, scaly patches develop, it's often a sign that your skin's protective barrier needs more support. Several common factors contribute to this dryness: 1. Cold air reducing natural skin moisture2. Indoor heating pulling moisture out overnight3. Harsh cleansers damaging the skin barrier4. Natural ageing decreasing oil production5. Skipping moisturiser or using the wrong one These dry areas usually appear where skin is thinner or more exposed to environmental stress, like the face. Many people respond by scrubbing or over-exfoliating, but that can make it worse. What skin really needs is hydration and a strong barrier to trap that moisture in. Think of your skin barrier like a wall's outer surface. When cracks appear, water escapes. The same happens when your skin barrier is compromised. Moisture leaks out, and the dryness intensifies. Moisturisers that hydrate and repair the skin barrier are key to stopping this cycle. Plant-Based Moisturisers: The Natural Solution A growing number of people are turning to gentle, plant-powered skincare to deal with dryness, irritation, and sensitive skin. These moisturisers rely on botanicals and natural oils that hydrate effectively without burdening the skin. Plant-based skincare tends to feature ingredients like: - Aloe vera for calming inflammation- Wild Rosella, an antioxidant-rich Australian native known for enhancing moisture retention- Emollients such as macadamia oil and shea butter that seal in hydration Real relief from dry, flaky patches comes not just from adding water to the skin but improving your skin’s ability to hold that hydration. The botanicals found in Australian ecosystems are built to survive extreme elements, and that resilience translates beautifully to skincare. Product Spotlight: Wild Rosella Hydrating Moisturiser When your skin feels tight, dry, and irritated through the colder seasons, a moisturiser that hydrates without feeling heavy can make all the difference. The Wild Rosella Hydrating Moisturiser is made to bring your skin back to balance with a dose of hydration that lasts. The hero ingredient, Wild Rosella (Hibiscus sabdariffa), is packed with antioxidants and helps the skin absorb and keep hold of moisture. Alongside other native botanicals like Kangaroo Paw and Tasmanian Mountain Pepper Berry, this moisturiser supports barrier repair and refreshes dry, fatigued skin. The texture is lightweight, so it hydrates deeply without the greasy finish. It’s a useful option when your skin needs moisture but still reacts to heavy creams, especially during the transition between seasons. Usage directions: - Apply morning and night after cleansing and serum application- Use a small amount and gently press into the face and neck- Allow it to absorb before applying SPF or makeup It’s ideal for daily use, especially if your skin is prone to dryness but doesn’t tolerate thick creams during the day. Product Spotlight: Snake Vine Super Anti-Oxidant Pro-Aging Moisturiser If your dry skin is accompanied by signs of ageing or dullness, the Snake Vine Super Anti-Oxidant Pro-Aging Moisturiser offers more comprehensive care. This formula is designed to deeply hydrate while also improving texture, firmness, and skin comfort. The key ingredient, Snake Vine extract, is a powerful antioxidant sourced from an Australian climbing plant. It helps protect skin against environmental stress and dehydration. Combined with oat kernel, peptides, and swamp pennywort, this formula helps strengthen skin structure, reduce tightness, and soften dry lines. It has a richer feel, making it perfect for overnight use or cold mornings when your skin needs extra protection. How to apply: - Use after your usual serum, morning or evening- Gently massage a small amount into the face and neck- Focus on the driest areas for maximum nourishment It’s especially helpful if your skin stays dry past winter, or if fine lines and texture changes add to your skincare concerns. This cream helps restore softness and encourages smoother skin long-term. Product Spotlight: Botanical Barrier Balm (SLUG) Some dry areas need more than hydration; they need a replenishing shield. That’s where the Botanical Barrier Balm comes in. Created to sit over your existing products, this balm acts like a breathable cover that locks moisture in and supports overnight skin recovery. It’s made with macadamia seed oil, cucumber seed oil, and Kakadu Plum oil, offering a concentrated boost for flaky or overly reactive skin. The balm is easy to spread and forms a protective layer that imitates—but improves upon—your natural skin oils. This balm is especially useful for dry patches that keep coming back or become irritated by wind or heaters. How to use it effectively: - Apply as the final step in your night routine- Use a thin layer all over or spot-treat rough areas- Leave it on overnight and rinse lightly in the morning if needed You may wake up to calmer, softer skin, especially around sensitive areas like the nose, eyebrows, and chin. It works well during periods when the skin feels weather-worn and moisture just won’t stick. Your Skin, Supported by Nature Dry, scaly patches can feel discouraging, but the right care routine can turn things around. Using moisturisers crafted from plants that have evolved to survive heat and dryness can give your skin the hydration and barrier support it’s missing. Plant-based moisturisers are more than just a trend. They work with the skin’s natural processes to restore moisture, boost resilience, and maintain balance over time. Whether your skin needs a daily hydrator like the Wild Rosella Hydrating Moisturiser, a rich antioxidant formula like the Snake Vine Super Anti-Oxidant Pro-Aging Moisturiser, or intensive support from the Botanical Barrier Balm, the right product can make all the difference. If your usual moisturiser just isn't cutting it, or dryness keeps coming back faster than you can treat it, switching to native botanical skincare may be the reset your skin is asking for. Australia’s own powerhouse plants are ready to help your skin stay healthy, calm, and hydrated all year round. To rejuvenate dry skin, consider the benefits of a plant-based moisturiser enriched with native botanicals from Founder's Formula. With the power of Wild Rosella, our lightweight solution offers deep hydration and barrier support, leaving your skin soft and glowing. Discover this natural approach to keeping your skin comfortable regardless of the season.

Dry skin often becomes harder to manage in winter, and there’s a good reason for it. As temperatures drop, the humidity in the air drops too, which means skin naturally starts to lose more water. That’s especially tough on anyone already dealing with dryness. Cold winds outside and heating inside both contribute to pulling moisture from the skin, leading to dullness, tightness, and flakiness that regular skincare might not fix. Getting to the root of why winter causes dry skin is the first step. From there, it’s about creating smarter habits and choosing products that help your skin recover and stay comfortable. With the right knowledge and routine, it’s completely possible to prevent winter dryness before it becomes a bigger issue. How Winter Weather Causes Dry Skin As winter rolls in, your skin reacts to more than just the cold. Low humidity in cold air means there’s less moisture available in the environment. Combine that with indoor heating and chilly winds, and it’s no wonder your skin feels stripped and sensitive. Here are some common ways winter messes with hydration: 1. Cold, dry air causes moisture evaporation. Your skin evaporates water more quickly in low humidity. This weakens the outer layers, leaving them dry and prone to flaking. 2. Indoor heating affects the skin too. Gas heaters, electric panels, and reverse cycle AC systems dry out indoor air. While warming the space, they create a dry environment your skin has to adjust to. 3. Long, hot showers break the skin barrier faster. Even though they feel amazing after being outdoors, hot showers can remove essential oils that hold in your skin’s moisture. 4. Harsh winds increase exposure damage. Winds physically strip moisture from the skin and can aggravate sensitivity. Areas like cheeks, lips, and the bridge of the nose suffer most. 5. Compromised moisture barrier. Over time, repeated exposure to cold air and heating affects the skin’s outer layer. This lowers its ability to retain water and protect against irritants. Think about your lips—how quickly they get dry and cracked in winter. That same process is happening to your face, even if it shows up more subtly. The earlier you address that dryness, the easier it is to avoid irritation down the track. Identifying and Treating Flaky Skin in Winter Flaky skin doesn't always make a dramatic entrance. It can start with something small like uneven makeup, rough patches, or areas that just feel off. Noticing those signs early is key. Look out for: - Patches of rough or dull texture before they become visible flakes- Makeup looking uneven or catching on dry spots- Skin that feels tight or uncomfortable after cleansing- Redness or irritation, especially after wind exposure- Moisturiser that sits on top of the skin instead of absorbing If you’re seeing or feeling any of this, your skin is telling you it’s time to level up your routine. Winter skin needs more than just a quick swipe of moisturiser. It needs products that support and protect the skin barrier from harsher conditions. Ways to help control flaky skin: - Swap in a richer moisturiser with ingredients like ceramides, macadamia oil, and shea butter- Use a gentle hydrating cleanser that doesn’t contain harsh surfactants- Apply moisturiser over a hydration serum while the skin is still damp- Stick with lukewarm water for cleansing and showers- Tap on a nourishing balm before bed on any flaky or irritated spots Changing your winter habits as soon as skin feels tight can help maintain balance and stop patches from forming. Your skin heals better when it's supported in small, thoughtful ways. Recommended Products for Battling Winter Dry Skin If your skin dries out as soon as the weather turns, you’re not imagining it. Making simple tweaks in your product choices can help you stay comfortable through dry spells. Three standout products tackle winter dryness from different angles with calming and nourishing ingredients. Wild Rosella Hydrating Moisturiser is a top choice for keeping skin hydrated without weighing it down. It’s light, fast-absorbing, but still leaves the skin with a soft, lasting glow. This face moisturiser includes hydrating botanicals like Wild Rosella, Aloe Vera, and Irish Moss Extract to replenish dehydrated skin. Ingredients like Macadamia Oil and Shea Butter add gentle richness, smoothing over rough patches without feeling greasy. It’s perfect for daily use when you want skin to stay soft and plump through fluctuating temperatures. For those needing an extra layer of support, the Snake Vine Super Anti-Oxidant Pro-Aging Moisturiser is a richer option. This moisturiser includes potent native Australian Snake Vine Extract, which offers antioxidant benefits that help reinforce the skin’s natural defence. It also features Tasmanian Pepper Berry, known to reduce signs of irritation, paired with Aloe Vera and sunflower seed lipids for deep hydration. It feels luxurious at night, especially for mature or reactive skin that needs soothing care. On days when certain areas start to flake, crack, or sting, the Botanical Barrier Balm (SLUG) steps in to calm things down. Ideal for sealing in moisture, this balm is great for dry spots like around the nose or chin. It’s packed with Macadamia Seed Oil, Cucumber Seed Oil, and Kakadu Plum Oil, which work together to restore comfort and protect the area. This is a skin rescue product for winter’s worst moments. A little goes a long way in supporting the skin overnight or preventing further irritation during the day. Using the right product for your skin’s needs can be the difference between a rough season and one where your skin stays consistently happy. Lifestyle Habits That Support Hydrated Skin in Winter Products play a big role, but lifestyle habits matter too. While winter can make good skin harder to maintain, a few changes in daily routines can slow down water loss and protect that all-important barrier. Try these tips alongside your skincare: - Drink plenty of water. Colder weather tends to shift our focus to tea, coffee, or hot chocolate. Keep a bottle or glass of water handy throughout the day as a visual reminder. - Add moisture to indoor air. Since indoor heating creates dry air, using a humidifier in your bedroom, living room, or wherever you spend most time can support your skin. - Layer up outdoors. Face coverings and scarves create a physical barrier from the cold wind. Your skin will thank you for shielding it from exposure. - Reduce shower time and heat. Shorter, warm showers help maintain the skin’s natural oils better than long, hot ones. - Gently pat skin dry. Instead of harsh towel drying, dab your skin and moisturise straight away while it’s still lightly damp to trap in hydration. Your daily routine carries a lot of weight during colder months. Combined with effective skincare, these simple lifestyle changes can steady your skin through winter. Keep Your Skin Hydrated All Winter Long Winter doesn’t have to mean giving in to tight, flaky skin. By recognising how environmental changes affect hydration and then matching your skincare and habits to suit the season, you set a stronger foundation for comfort and resilience. Whether it’s switching to a richer moisturiser, protecting skin from the wind, or running a humidifier overnight, these small shifts compound over time. With reliable ingredients like Wild Rosella, Snake Vine, or Kakadu Plum Oil in your corner, and the right products on rotation, your skin can stay smooth and calm all season. Discover a nurturing approach to managing those skincare challenges this winter. At Founder's Formula, our Wild Rosella Hydrating Moisturiser is packed with native botanicals to provide the deep hydration your skin needs. This lightweight, yet deeply moisturising formula helps keep your skin plump and dewy, giving you relief from tightness and flakiness. Experience the benefits of scientifically blended nature and explore our solution for dry skin to see why this moisturiser is a perfect fit for your skincare routine.

L-ascorbic acid, the most active form of vitamin C, is a popular ingredient in skincare for good reason. It’s known for boosting skin brightness, helping even out tone, and supporting collagen for firmer-looking skin. But as effective as it is, it’s also pretty unstable. If it’s not stored the right way, it can lose its punch fast. That means the benefits you’re after might not reach your skin at all. Skincare lovers often ask how to know if their vitamin C serum has gone off, or how to keep it fresh longer. These are important questions. Understanding how L-ascorbic acid behaves outside the bottle will help you get the most out of it. Whether you're new to serums or experienced with actives, knowing how to treat this ingredient right can make all the difference. What Is L-Ascorbic Acid Serum? L-ascorbic acid is a pure form of vitamin C that easily soaks into skin and starts working quickly. It targets early signs of ageing by helping the surface look smoother and more even, with a natural glow that shows up over time. On top of that, it supports your skin’s barrier and helps calm things down when you’re dealing with dryness or dullness. One reason this ingredient stands out is how fast it works when it’s fresh. But that’s also why it needs to be looked after carefully. L-ascorbic acid isn’t as stable as other forms of vitamin C. The minute it's exposed to air, heat, or light, it can start to oxidise. That’s when it changes colour, loses its power, and might even start to irritate your skin. In formulas that focus on natural support, L-ascorbic acid teams up well with native botanical ingredients. When blended with extracts like emu apple or mountain pepper, it can offer extra antioxidant protection and help shield the skin from daily stress. This combination makes it a strong choice for those looking for results without feeling like they’ve stripped their skin raw. What Affects The Stability Of L-Ascorbic Acid? To keep your serum working at its best, it helps to know what causes it to break down. Most of the time, it's not just one thing. A mix of exposure to the elements and storage habits make the biggest difference. And unlike some skincare that stays shelf-stable for years, L-ascorbic acid needs a bit more attention. Here are the main factors that affect how long your serum lasts: - Light: Direct sunlight or strong indoor light can cause oxidation. That’s why most vitamin C products come in dark or opaque bottles- Air: Every time you open the bottle, air gets in. Oxygen causes vitamin C to degrade, especially if the packaging isn’t airtight- Heat: Leaving the serum in a bathroom that's warm and steamy, or near a window, shortens its life. High temperatures speed up chemical breakdown- Water contamination: Dipping fingers or letting water into the dropper can change the product’s structure and lead to early spoilage If you’ve ever noticed your serum turning from clear or pale yellow to orange or brown, that’s a sign it’s already oxidised. It might still be safe to use, but it probably won’t give you the results you expected. Storing it properly from the start helps prevent this and makes sure each drop counts. Proper Storage Techniques For Maximising Longevity Once you’ve opened a fresh bottle of L-ascorbic acid serum, the clock starts ticking. But there’s good news: the way you store it really matters. Keeping it in low-light, cool conditions can help it stay active for longer, so every drop does more of what your skin needs. Here are a few tips to keep your serum working at its best: - Store it in the fridge. Not the freezer. The regular fridge door is fine and helps slow oxidation- Keep the cap tightly closed. Air sneaks in fast if the lid’s loose, and oxygen breaks down vitamin C quickly- Use the dropper responsibly. Don’t touch it to your fingers or face. That can introduce oil and bacteria- Avoid the bathroom shelf. Steam and warmth from showers can change the formula faster than you’d think- Stick with dark, amber, or opaque packaging. If your bottle is clear, wrap it in foil or keep it inside a cupboard Think of it like keeping lemons fresh. Leave them out in the sun or next to the oven, and they’ll spoil early. But store them in the right conditions, and they’ll hold their punch much longer. Signs Of Serum Degradation Even when you’ve done all the right things, it helps to know how to spot when a product’s gone past its prime. L-ascorbic acid is pretty straightforward when it starts to break down. It tells you by how it looks, smells, and feels on your skin. Here’s what to watch out for: - Colour change: It usually starts clear, pale, or light yellow. If it turns orange, brown, or murky, it’s a red flag- Weird smell: A sharp scent or oily, metallic smell means the formula might be off- Texture shifts: If it becomes sticky, watery, or thickens too much, it may not apply evenly or absorb well One example is when a serum that used to glide on easily starts to feel tacky or tight after application. That’s a hint the formula’s changed and may not offer the same results as before. When you see these changes, it’s safer to stop using the product. Even if irritation doesn’t happen right away, degraded ingredients probably won’t do much good, and they might actually cause flare-ups in sensitive skin. Maintaining Effective Skincare With L-Ascorbic Acid L-ascorbic acid can be a standout ingredient in your routine if used with care. To keep it working without messing with your skin’s balance, it helps to build a routine around protection and support rather than piling on too much at once. Stick with these simple pointers as you go: - Use it in the morning on clean, dry skin- Follow with a hydrating serum and moisturiser- Finish with broad-spectrum sunscreen- Alternate with non-active days if your skin starts to feel tight or irritated Botanical ingredients like emu apple, snowflower, and Tasmanian blue gum make good companions for vitamin C. These support hydration and offer extra antioxidant coverage without overwhelming the skin. They build a calm, bright surface over time when used alongside or around active ingredients. If your skin’s new to L-ascorbic acid or you’re coming back after a break, go easy. Start with every third day for the first week, then shift to every other day as your skin settles in. Routine and recovery go hand in hand here. Keeping Your Skincare Effective To get the most out of your serum, treat it like something that needs care, not just a quick swipe before bed. The small habit of keeping your bottle cool and dry, using it with clean hands, and paying attention to signs of degradation can go a long way. It’s also about knowing what your skin needs and when. If your goal is to fade dark spots, brighten tone, or just support your skin through changing weather, L-ascorbic acid can help. But it has to be fresh to work. Stay consistent with your use, stick to gentle support systems like hydrating layers and antioxidants, and take the time to see how your skin responds. That’s where the real results come from. To keep your skin glowing and healthy, use products that maintain their potency and deliver real results. Learn how a high-quality L-ascorbic acid serum can brighten your complexion and support collagen naturally. Explore the range at Founder's Formula and experience the difference botanical skincare can make.

Have you ever heard of Kakadu Plum? This little fruit, native to Australia, is making its mark on skincare routines across the country. Known for its outstanding vitamin C content, Kakadu Plum is a standout in natural beauty. It helps brighten your complexion, supports collagen, and can reduce dark spots. All that in a single fruit. It's no wonder people are turning to this ingredient when hunting for products that actually work. At Founder's Formula, we're proud to harness the power of Australian Kakadu Plum in our products. This ingredient has a long history of use in Indigenous traditions and is now supported by modern skincare science. With more people wanting results from ingredients that are cleaner and closer to home, Kakadu Plum offers the best of both. The Science Behind Kakadu Plum’s Vitamin C Power Not all vitamin C is created equal. Kakadu Plum contains more vitamin C than almost any other fruit on the planet. Just think about that for a moment. You’re getting a natural source of one of skincare’s most trusted vitamins, straight from the Australian bush. Vitamin C plays a key role in how your skin looks and behaves. Here are a few ways it helps: - Brightens skin by reducing dullness and reviving tired complexions - Boosts collagen production to support firmness and reduce fine lines - Fades the appearance of dark spots and helps your skin tone look more even These are real results people care about. And because it’s coming from a potent botanical source, you’re also getting nutrients that are better absorbed by the skin than synthetic alternatives. How Kakadu Plum Enhances Skincare Vitamin C might be the big headline when it comes to Kakadu Plum, but it’s not the only thing worth talking about. This fruit also contains a bunch of other antioxidants, including gallic acid and ellagic acid. These offer extra protection against things that age and irritate your skin, like pollution and daily sun exposure. When vitamin C meets these antioxidants, the effects are even better. Working together, they protect your skin’s natural barrier, calm sensitivity, and help keep moisture in. This combo is especially useful when you’re trying to prevent early signs of ageing, like fine lines and uneven tone. What makes this even more effective is pairing Kakadu Plum with ingredients such as hyaluronic acid or other native Australian botanicals. These combinations help leaves your skin feeling hydrated, calm, and visibly healthier. Incorporating Kakadu Plum Into Your Skincare Routine One of the easiest ways to get the benefits of Kakadu Plum is by adding it to the routine you already follow. You don’t have to overhaul your whole skincare shelf. Instead, look for key products that include this ingredient and rotate them in across your morning and night steps. Here are some of the top product types where Kakadu Plum shines: - Vitamin C serum: Typically applied in the morning, this delivers a concentrated dose that absorbs quickly. - Moisturiser: A good choice to lock in hydration for the day or night, and helps maintain skin softness. - Cleanser or oil cleanser: Start or end your day with a product that gently removes dirt while giving your skin a nutrient boost. - Clay mask or exfoliator: Use 1–2 times per week to refresh the skin, remove debris, and let the benefits of Kakadu Plum soak in deeply. A simple routine could look like this: 1. Morning: Cleanse, apply a Kakadu Plum-based serum, follow with moisturiser and sun protection. 2. Evening: Cleanse again, use an exfoliator twice a week, then moisturise to help skin repair overnight. If you’re switching over from other products, try one new product at a time and see how your skin responds. Sometimes, less really is more. Give your skin what it needs without weighing it down. Why Choose Products With Native Botanicals There’s something special about native botanicals. They grow in some of the toughest environments on Earth, and they’ve evolved powerful compounds to protect themselves. Kakadu Plum, Waratah, and Banksia are all examples of this resilience. When used in skincare, these plants offer the same kind of protection to your skin. That includes hydration support, anti-inflammatory benefits, and antioxidant properties. For people living in Australia, these ingredients also make sense because they’re suited to our climate, helping skin cope with heat, dryness, and changing conditions. It’s also worth considering where your skincare ingredients come from. Native botanicals used in high-quality products like ours are typically harvested using sustainable practices. That means local communities benefit, and environmental impact is reduced. It’s a smarter, more responsible way to enjoy skincare that works. Combining Australian Kakadu Plum with other botanicals gives your skin a multi-layered routine that defends, supports, and restores. It can improve how your skin feels now, while also protecting it for the future. Shine Bright With Kakadu Plum There’s no need to complicate your skincare. If you're after something that works, feels good to apply, and follows through with results, Kakadu Plum is worth a look. This ingredient lives up to the hype, combining natural strength with clinical results. With its ability to brighten, hydrate, and protect, Australian Kakadu Plum earns its place in any skincare routine. Whether you use it to target dark spots or just want more radiant skin, the benefits add up. Founder's Formula is proud to feature this powerful ingredient in products made for people who want to care for their skin in a way that’s simple, honest, and grounded in nature. To explore skincare backed by science and grounded in nature, browse the Founder's Formula collection featuring ingredients like Australian Kakadu plum for a routine that supports brightness, hydration, and long-term skin health.

If you have been browsing skincare tips lately, you have probably seen the word slugging pop up. It’s been trending all over social media, but what exactly is it? Slugging skincare is a simple, low-maintenance method that helps lock in moisture to heal dry, irritated skin. The name sounds a little funny. It comes from the shiny, “slug-like” look your face has when it is coated in a thick layer of moisturiser. This skincare trick originally comes from Korean beauty routines, which focus on keeping skin healthy, soft, and well-hydrated. Over time, slugging has become popular all around the world, including right here in Australia, where many people are discovering how helpful it can be, especially during our chilly winter months. Why Slugging is Particularly Useful in Australian Winters Australian winters might not be as icy as Europe or North America, but they can still be harsh on our skin. The cold air, dry winds, and lower humidity in many parts of Australia can leave skin feeling rough, flaky, and sometimes even painful. When the air is dry, the moisture in our skin can easily disappear. This is called trans-epidermal water loss. Basically, your skin dries out while you sleep, especially if you don’t protect it properly. Slugging skincare is perfect for winter skincare in Australia because it acts like a barrier, sealing in moisture and stopping your skin from drying out overnight. It also helps repair your skin’s natural barrier, which can get damaged when your skin is too dry. By slugging, you’re giving your skin a chance to heal while you rest, making for more hydrated skin in winter. How to Slug: A Step-by-Step Night Routine Getting started with slugging skincare is surprisingly easy. It’s typically done at night just before bed, in conjunction with your normal routine. Here’s a simple night routine to follow for optimum results: 1. Cleanse Your Face Wash your face gently to remove makeup, sunscreen, or dirt. This step is super important as you don’t want to trap anything under the slugging layer. 2. Hydrate Your Skin Do you have a normal nightly routine when it comes to products? If the answer is yes, stick to that. Whether it be using moisturisers or hydrating serums, whatever you use normally is what we typically recommend. If you don’t have a routine, we can help you build one with our skin quiz!  Products with hyaluronic acid or glycerin work well because they pull water into your skin. Otherwise, we are strong advocates of ingredients using kakadul plum, full of vitamins, perfect for hydration! 3. Seal It All In Finally, apply a thin layer of an occlusive product, like a balm or thick ointment, to lock in all that moisture. Commonly, people would use petroleum-based products; however, more people are opting for natural plant-based alternatives, which is why we’ve created our Botanical Barrier Balm. Apply it all over your skin after That’s it, you’re slugging! How Often Should You Slug? View this post on Instagram A post shared by Founder’s Formula (@founders_formula) In winter, 2-3 times a week is a good starting point. If your skin is really dry, you might slug every night. If you have oily or breakout-prone skin, you can try slugging skincare just once a week or only on dry patches. There is no limit on how often you can slug, you just do what feels right for you or based on your dermatologist's recommendations.  Tips to Avoid Clogged Pores and Ensure Results: Always start with a clean face. Gently exfoliate once or twice a week to keep your skin smooth and prevent clogged pores. Use fragrance-free products to avoid irritation. Products to Use for Slugging Here in Australia, there are plenty of products you can use for slugging, however, not all are as great for your face as others. Most supermarket options will be petroleum-based, which still achieves the results; however, they also have their drawbacks when compared with plant-based alternatives.  Natural or Plant-Based Options: Founder’s Formula SLUG: This is a plant-based slugging balm made right here in Australia. It’s a great option if you want something natural that still gives strong hydration. Lanolin-Based Balms: Lanolin comes from wool and works really well to seal in moisture. Shea Butter Products: Shea butter is a natural fat that’s rich, creamy, and very nourishing. Why Natural Plant-Based Alternatives Are Better Than Petroleum Jelly Petroleum jelly is great for locking in moisture, but it doesn’t actually nourish your skin, it just sits on top like a skin barrier protection. Natural, plant-based products (like lanolin, shea butter, and Founder’s Formula SLUG) do more. They protect your skin and feed it with vitamins and healthy oils that help it heal and stay soft. View this post on Instagram A post shared by Founder’s Formula (@founders_formula)   Plant-based options also: Feel lighter and less greasy Are kinder to sensitive skin Are better for the environment If you want your skin to feel healthy, not just covered, natural alternatives are the better choice. Practical Advice for Winter Slugging Skincare Always take care of the following things: Keep Your Bedding Clean: Slugging can leave some product on your pillow. You can protect your pillow by laying down a clean towel or using a silk pillowcase, which also helps your skin and hair. Adjust to Your Skin Type: If your skin is oily or prone to breakouts, you can still slug- just try doing it less often or only on dry spots like cheeks or under your eyes. Listen to Your Skin: If your skin starts feeling heavy or if you notice any breakouts, it’s okay to slug less often or try switching to a plant-based balm. FAQs about Slugging Let us answer some common queries about slugging skincare: 1. Can people with oily or acne-prone skin try slugging? Yes, absolutely. Just go slowly, try it once a week or only in areas that feel really dry. 2. Will slugging clog my pores? Not if you apply it to clean skin and choose gentle, fragrance-free products. If you’re worried, start with a light layer and see how your skin feels. 3. Is slugging good for summer? Slugging skincare works best in winter when the air is dry, as it works best for dry skin repair. In humid Australian summers, it can feel too heavy and might make your skin sweat. If you really need to slug in summer, try a very thin layer or just treat dry patches instead of your whole face. Conclusion Slugging skincare is a simple, affordable, and super-effective way to care for dry skin in Australia’s winter months. It helps protect your skin barrier, keeps moisture locked in, and can leave your face feeling soft, smooth, and calm by morning. Whether you choose a petroleum-based balm or a natural, plant-based product like Founder’s Formula SLUG, slugging is an easy step to add to your overnight skincare routine for stronger, healthier skin. If you’re ready to try slugging, check out the plant-powered skincare at Founder’s Formula. It’s designed with Australian skin and weather in mind.

The 2025 Beauty Shortlist Awards have been announced, and we’re thrilled with the results! This year, Founder’s Formula has taken home six prestigious awards, including five wins—one being the coveted Editor’s Choice title—and Finalist recognition, solidifying our place among the world’s most innovative and effective natural skincare brands. This achievement is especially significant for us as an Australian brand. Being recognised on a global stage alongside some of the most renowned beauty and wellness brands highlights not only the efficacy of our formulations but also the power of Australian botanicals. So, let’s find out what makes the Beauty Shortlist Awards so important and which of our products took out the top spot.  What do the Beauty Shortlist Awards represent? The Beauty Shortlist Awards have been around since 2012, and they shine an important light on natural, ethical and sustainable beauty brands with exceptional products. With 100% independent judging panels across the UK, Europe, USA and Australia, these awards are known for their integrity and transparency. They provide a level playing field for both global and emerging artisan brands, ensuring that only the most deserving products rise to the top. For Founder's Formula, winning these awards is more than just recognition, it’s a validation of our mission to harness the power of Australian botanicals in scientifically backed, results-driven formulations. This achievement is a reflection of our unwavering commitment to creating potent, clean and clinically effective skincare. A special mention goes to our Phyto-A+ Australian Native Tobacco Serum, which was awarded Editor’s Choice, a title reserved for standout products that demonstrate exceptional formulation, performance and innovation. This cutting-edge serum is truly remarkable, leveraging advanced bio-peptide technology to help deliver visible results in skin renewal, collagen production and overall radiance.  Our Founder’s Formula philosophy: blending science with the best of nature At Founder's Formula, our approach is simple: start with nature, perfect with science. Founded by Dr Annie Holden, an economic anthropologist and passionate advocate for Australian botanicals, our brand is dedicated to crafting skincare that is both luxurious and highly effective.We meticulously select the most potent wild-harvested and organic Australian botanicals, building each formulation around scientifically validated ingredients. Every product is designed to work with the skin, not against it, ensuring optimal absorption and effectiveness without irritation.With sustainability at our core, we prioritise Indigenous sourcing partnerships and small-batch production to maintain the highest quality standards while supporting local communities. Taking home gold: our 2025 Beauty Shortlist Award-winning formulations Our award-winning products showcase the power of Australian botanicals paired with advanced science. Recognised at the 2025 Beauty Shortlist Awards, these formulas set new standards in skincare efficacy. Each formula has been carefully developed to optimise real, visible results, and we’re honoured to see them recognised on a global stage. 🏆 WINNER: Best moisturiser for mature skin – Wild Rosella Hydrating Moisturiser Our deeply hydrating moisturiser is enriched with Wild Rosella extract, Kangaroo Flower and Macadamia oil, helping to deliver long-lasting hydration for up to 72 hours.  Clinically proven to help improve skin elasticity, reduce fine lines and enhance firmness, it helps provide an ultra-nourishing experience, designed to leave mature skin looking visibly plumper, healthier and more radiant. Shop our award-winning Wild Rosella Hydrating Moisturiser today. 🏆 WINNER: Best vitamin C serum – Wild-Harvested Australian Kakadu Plum Vitamin C Serum  Formulated with wild-harvested Kakadu Plum—one of the richest sources of Vitamin C on earth—this potent serum helps brighten skin, fade dark spots and boost collagen production.  With added Waratah Extract and Finger Lime Caviar, it enhances antioxidant protection against free radicals while promoting a smoother, more evenly toned complexion. Shop our award-winning Wild-Harvested Australian Kakadu Plum Vitamin C Serum today. 🏆 WINNER: Best eye serum (fatigue) – Native River Mint Eye Serum Designed to depuff, brighten and hydrate the delicate eye area, this refreshing serum is powered by Native River Mint and Wild Orange Pearl. These powerful ingredients help increase microcirculation and strengthen capillaries, and in turn, help to visibly reduce dark circles and puffiness. Infused with Tasmanian Mountain Pepper Berry and peptides, it helps provide a cooling sensation that may help revive tired eyes while delivering long-term skin benefits. Shop our award-winning Native River Mint Eye Serum today. 🏆 WINNER: Best cleansing oil – Macadamia Omega-7 Cleansing Oil A luxurious yet lightweight cleansing oil, enriched with Macadamia Omega-7, Australian Sandalwood and Blue Cypress oils, this formula helps to effortlessly melt away makeup, sunscreen and impurities while nourishing the skin’s barrier. Its rich concentration of natural squalene and phytosterols helps to ensure deep hydration and skin restoration, leaving the complexion feeling soft, balanced and refreshed after every use. Shop our award-winning Macadamia Omega-7 Cleansing Oil today.   🏆 WINNER: Editor’s Choice – Phyto-A+ Australian Native Tobacco Serum This breakthrough serum features an innovative bio-peptide derived from Australian Native Tobacco, clinically proven to be four times more effective than retinol at stimulating collagen production. It helps to reduce the count, volume and depth of wrinkles, minimise pores and enhance skin radiance by 47%, making it one of the most advanced plant-powered serums on the market. Shop our award-winning Phyto-A+ Australian Native Tobacco Serum today. 🏅 FINALIST: Lemon Myrtle BHA Refining Cleansing Oil This clarifying cleansing oil was recognised for its ability to deeply cleanse while refining pores and balancing sebum production. Infused with Lemon Myrtle, Kakadu Plum Oil and Salicylic Acid (BHA), it effectively reduces blackheads, prevents breakouts and promotes skin renewal, making it an ideal choice for acne-prone and congested skin. Shop our award-winning Lemon Myrtle BHA Refining Cleansing Oil today.     Sharing the spotlight with the best in beauty It’s fair to say we’re in very good company. Winning these awards places Founder's Formula alongside some of the most esteemed brands in the beauty industry. We’re incredibly honoured to be recognised among names like Team Dr Joseph, Aya Skincare, Black Chicken Remedies and Hark & Zander, all of whom share our commitment to innovation and ethical skincare. The future of skincare: our Founders Formula commitment to excellence These awards reinforce our mission to continue leading the way in clean, clinical skincare powered by the best of Australian nature. At Founder's Formula, we’re not just formulating products—we’re pioneering the future of skincare, ensuring that every bottle delivers on its promise of transformative results. We’re beyond grateful for this recognition and for the trust our customers place in us every day. Here’s to another year of innovation, sustainability and skin-loving science! Experience the award-winning difference and shop our winning formulas today.   

Skincare marketers love big numbers, particularly when it comes to active ingredients. Brands flaunt high-percentage Vitamin C serums, promising faster, stronger, more dramatic results. But is too much Vitamin C bad for you? The truth is, your skin can only absorb so much Vitamin C before it may lead to irritation, sensitivity, and even increased pigmentation. Instead of chasing the highest percentage, the real secret to glowing, healthy skin lies in absorption, stability and using the right formulation. Let’s break down why more isn’t always better—and what actually works. Why is Vitamin C so important for skin?  Vitamin C is an essential antioxidant that plays a major role in maintaining healthy, youthful skin. It can help: Support collagen production: keeping skin firm and elastic. Protect against UV damage: reducing oxidative stress from the sun. Brighten and even skin tone: fading dark spots and pigmentation. Eating a diet rich in Vitamin C-packed fruits and vegetables—like oranges, berries, kiwis and leafy greens—may help keep your skin’s natural Vitamin C levels topped up naturally. But as we age, spend time in the sun, or face environmental stressors, our skin’s ability to deliver these nutrients to the outermost layers declines.  Factors like pollution, poor diet, and UV exposure may deplete our Vitamin C reserves, making topical solution a great way to replenish what’s lost. The key, however, isn’t about using the highest percentage—it’s about choosing a Vitamin C serum that your skin can easily absorb. The truth about high percentage Vitamin C serums It’s easy to think that if 10% Vitamin C is good, 20% must be better—but science tells a different story. Here are some fun facts about Vitamin C serums: Your skin can only absorb as much Vitamin C as it needs. Excess amounts won’t force your cells to take in more; instead, they may sit on the surface and cause irritation, redness or even damage to the skin barrier. There is no universal ‘ideal percentage’ of Vitamin C. The amount your skin needs depends on its natural Vitamin C levels—which means older or sun-damaged skin may benefit more than younger, healthier skin. Higher concentrations may lead to sensitivity. As an acid, Vitamin C in high doses can cause micro-inflammation, increasing the risk of pigmentation issues. Ironically, the very thing you’re trying to fix—uneven skin tone—could worsen with excessive use. Dr. Annie Holden, anthropologist and founder of Founder’s Formula, explains: “Many people assume that more Vitamin C equals better results, but the skin simply doesn’t work that way. Overloading the skin with high doses can lead to irritation rather than benefits. Instead, the key is to use a well-formulated, bioavailable form of Vitamin C consistently.” What really impacts Vitamin C absorption? Rather than chasing high percentages, these factors determine how well your skin absorbs Vitamin C: 1. Your skin’s natural Vitamin C levels Skin that is aged, stressed, or sun-damaged is more likely to absorb more Vitamin C than healthy, youthful skin. This means your skin only absorbs what it can use—no serum can force it to absorb more than required. 2. Frequency of application A high-percentage Vitamin C serum applied once a day is less effective than a gentler serum used consistently. One study found that Vitamin C levels in skin cells have a half-life of about four days, meaning regular application is more important than a single high dose. 3. Stabilisation and bioavailability (absorption) Not all Vitamin C is created equal. Synthetic Vitamin C (ascorbic acid) is notoriously unstable, breaking down quickly when exposed to light and oxygen. However, Vitamin C derived from natural sources like Kakadu Plum is buffered by the plant’s natural compounds, making it: more stable easily absorbed less irritating for sensitive skin Dr. Annie Holden highlights this: “Kakadu Plum isn’t just a source of Vitamin C—it’s a full spectrum of absorbable nutrients that work together for maximum skin benefit. The natural antioxidants, bioflavonoids and gallic acid in Kakadu Plum help stabilise Vitamin C, reducing irritation while enhancing absorption.” The smarter way to boost your skin’s Vitamin C Following these tips will help you get the most from your Vitamin C serum: Choose a natural, bioavailable source: Kakadu Plum provides Vitamin C in a more stabilised, skin-compatible form. Apply Vitamin C regularly: a gentle, well-formulated serum used daily is more effective than a high-percentage product used sporadically. Look for supporting ingredients: antioxidants like Waratah Extract and Finger Lime Caviar help stabilise and enhance the effects of Vitamin C Protect your skin barrier: avoid irritating formulas and always pair Vitamin C with sunscreen to prevent oxidative damage.   Why Founder’s Formula uses Kakadu Plum as a Vitamin C source For Vitamin C to work its best—supporting collagen, protecting against UV damage, and brightening skin—it needs to be stable, effective and well-absorbed. That’s why we use wild-harvested Kakadu Plum. Unlike synthetic Vitamin C, which may be harsh and unstable, Kakadu Plum’s natural fibre makes it gentler on sensitive skin while protecting the Vitamin C from oxygen exposure, keeping it fresher for longer. Also included is our Waratah Extract, a potent antioxidant that works with Vitamin C to fight oxidative stress and protect against premature aging. While our Australian Finger Lime Caviar Extract helps stabilise Vitamin C thanks to its high Ferulic Acid content, enhancing collagen production and protecting against UV damage. A rich source of Vitamin C, straight from nature Because our Kakadu Plums are wild-harvested, they naturally contain higher Vitamin C and antioxidant levels than farmed alternatives. Independent testing shows our extract averages 5% ascorbic acid, striking the perfect balance between potency and gentleness for everyday use. Find out more about our Wild-Harvested Australian Kakadu Plum Vitamin C Serum in our shop. The final takeaway: quality reigns over quantity With Vitamin C serums, sometimes less really is more. It’s about a balanced, effective formula that supports your skin over time. Regular use of a gentle, well-formulated serum will give your skin a healthy, radiant glow leaving you feeling nourished and rejuvenated. Kakadu Plum offers a natural, stable, and skin-friendly source of Vitamin C, providing your skin with what it needs to look its best and feel soft, smooth and revitalised. Treat your skin to the nourishment it deserves with our Kakadu Plum Vitamin C Serum and experience the difference.  

When it comes to skincare ingredients, Australia has gifted the world some incredible botanical wonders. One of the most exciting? Kakadu Plum. This native fruit, often hailed as a superfood, has taken the beauty industry by storm for its extraordinary benefits for the skin.  But what makes it so special? Let’s explore the science, examine the benefits of Kakadu Plum skincare and discover why it deserves a place in your routine. What is Kakadu Plum? The Kakadu Plum (Terminalia ferdinandiana) is a small, green fruit native to northern Australia. It’s been used for centuries by Indigenous communities for its nutritional and medicinal properties. Dubbed the “world’s richest source of vitamin C,” Kakadu Plum packs a powerful antioxidant punch. Dr Annie Holden, anthropologist and the founder of Founder's Formula, explains, “Kakadu Plum is a true treasure of the Australian landscape. Its high vitamin C content and unique phytonutrients make it an exceptional ingredient for skincare.” ‘Gloss value’ clinical studies of Kakadu Plum Clinical trials have shown that Kakadu Plum extract significantly enhances skin luminosity, as measured by changes in ‘gloss value’. Over a 30-day period, 20 volunteers with an average age of 37 experienced an average improvement of 17% in their skin’s gloss value.  The most notable results were observed in one participant, who achieved a 21% increase in luminosity within 15 days and an impressive 30% improvement after 30 days. These findings highlight the potential of Kakadu plum to deliver visible radiance and a healthier-looking complexion. What are the benefits of Kakadu Plum for your skin? 1. It’s packed with antioxidants Vitamin C is a skincare superstar and Kakadu Plum has it in spades—reportedly up to 100 times more than oranges! Antioxidants help combat free radicals, which are unstable molecules that can damage skin cells and accelerate ageing. By neutralising these harmful molecules, Kakadu Plum helps maintain a youthful, radiant complexion. 2. It can brighten and even skin tone Hyperpigmentation and dullness are common skin concerns. Thanks to its high vitamin C content, Kakadu Plum may help fade dark spots and even out skin tone. It helps promote collagen production, which is vital for maintaining skin elasticity and helping to reduce the appearance of fine lines. Dr Annie Holden adds: “Collagen is the building block of healthy skin. By supporting collagen synthesis, Kakadu Plum not only brightens but also strengthens the skin’s structure.” 3. It’s deeply hydrating Kakadu Plum isn’t just about antioxidants. It’s also rich in polysaccharides, which help lock in moisture and keep your skin hydrated, making it an ideal ingredient for dry or dehydrated skin types. 4. It can help soothe and calm irritation If you have sensitive or inflamed skin, you’ll love Kakadu Plum. Its anti-inflammatory properties can help reduce puffiness, redness and irritation, helping your skin feel calm and refreshed. How to use Kakadu Plum in your skincare routine One of the easiest ways to incorporate Kakadu Plum into your routine is through a high-quality serum. Our Wild-Harvested Australian Kakadu Plum Vitamin C Serum is a standout option. It combines the benefits of Kakadu Plum with other nourishing botanicals, delivering a potent dose of antioxidants and hydration to your skin. Dr Annie Holden recommends applying a Kakadu Plum serum after cleansing: “Using a Kakadu Plum serum in the morning can help protect your skin from environmental stressors throughout the day. Just follow it up with sunscreen for optimal results.” Other Kakadu Plum cream products include our popular SLUG Plant-Based Alternative to Petroleum Jelly, perfect for keeping in moisture and adding an extra layer of antioxidant protection. Is Kakadu Plum suitable for all skin types? Kakadu Plum is a versatile ingredient that’s gentle enough for most sensitive skin yet effective enough for those with specific concerns like ageing, dullness or hyperpigmentation. If you’re new to antioxidant skincare, starting with a Kakadu Plum serum or cream is a great choice. As always, we recommend chatting with your healthcare professional for advice specific to your skin type. What should you look for in a Kakadu Plum product? Not all Kakadu Plum products are created equal. Here are a few tips to ensure you’re getting the best: Check the ingredient list: Look for products where Kakadu Plum is a key ingredient, ideally listed towards the top. Opt for wild-harvested sources: These tend to have higher nutrient levels as they grow in their natural environment. Choose reputable brands: Founders Formula is a trusted name in Australian skincare, known for its commitment to high-quality, sustainably sourced ingredients. Ready to transform your skin? Kakadu Plum is more than just a trendy ingredient; it’s a game-changer for skincare. With its unparalleled antioxidant content, hydrating properties and skin-brightening benefits, it’s no wonder this Australian superfruit is gaining global recognition. Why not experience the benefits for yourself?  Explore Founders Formula’s Kakadu Plum range and give your skin the love it deserves. Keen to see more antioxidant skincare? Check out the power of the Tasmanian Mountain Pepper Berry featured in our CALM range.