Beauty Wisdom

When you think of tobacco, your mind may instinctively take you back to an old ‘80s Holden Commodore, windows down, fabric interiors etched with the scent of Winfield Blues… But thankfully, we’re not talking about that kind of tobacco. The star of our Phyto-A+ Australian Native Tobacco Serum is Nicotiana benthamiana, a wild Australian plant that does belong to the tobacco family—yes—but what we’ve harnessed from it is far from cigarettes and smoky lounges.  Instead, this humble flowering plant is the botanical host for Reneseed™, a breakthrough biotechnological active that’s designed to help support collagen production and skin renewal in a way that’s gentle, plant-powered and backed by emerging science. From outback flower to biotech superstar Nicotiana benthamiana has been used by Indigenous Australians for generations and studied in science labs around the world. Why? Because this humble plant is incredibly good at producing complex proteins, including one very special one that supports healthy, youthful-looking skin.  Through a natural (and non-GMO) process called transient expression, scientists introduce a synthetic gene into the plant’s leaves. The plant then does its thing, producing a purified peptide called Hexapeptide-40 sh-polypeptide-76. That’s the active ingredient in Reneseed™, and it’s the collagen-supporting powerhouse behind our Phyto-A+ Serum. Think of the plant like a mini lab in the soil, growing the good stuff, minus the chemicals or harsh processing. As Dr Annie Holden, anthropologist and founder of Founder’s Formula, explains: “Reneseed is one of the most exciting ingredients we’ve worked with. It gives us a way to support skin structure and vitality using Australian nature and clean, scientific precision. It’s gentle, potent and proudly plant-based.” What does Reneseed™ do? Reneseed™ has been clinically tested by its developer, and the results are seriously impressive: Helps support collagen I production Helps improve epidermal thickness and lipid synthesis (hello, plumpness) Helps reduce the appearance of fine lines and visible pores Helps boost firmness, elasticity and hydration And, unlike retinol, it does all that without the irritation or sun sensitivity. In fact, in clinical studies, Reneseed™ was shown to be 4x more effective than retinol at stimulating collagen. Real results from real people When tested in a 28-day study on women aged 45–65 using 2% Reneseed™, researchers found: Up to 42% reduction in wrinkle count Up to 28% boost in hydration Up to 22% increase in firmness Visible improvement in radiance and texture All without the redness, peeling or flaking that often comes with traditional active ingredients. It’s important to add that individual results may vary and we always recommend consulting a healthcare professional before starting a new skincare regimen. Why call it ‘Native Tobacco Serum’? We get this question a lot, and it’s a good one. While the serum isn’t made from tobacco, the name pays homage to its source plant, Nicotiana benthamiana. It’s a uniquely Australian story: combining ancient botanicals with cutting-edge biotechnology to support skin health, naturally. Who is the Phyto-A+ Australian Native Tobacco Serum for? Our serum is for anyone looking to support their skin through natural, science-backed means. It’s suitable for most skin types and may be especially beneficial for those noticing signs of environmental or age-related skin changes. And thanks to its gentle formulation, it’s ideal for daytime use, something traditional retinoids can’t always claim. Always patch test before use. If you have specific skin concerns, we recommend speaking with your healthcare provider. Use morning or night, before moisturiser, and follow with your favourite SPF during the day. Award-winning innovation, recognised globally Our Phyto-A+ Australian Native Tobacco Serum was recently named Editor’s Choice at the prestigious international Beauty Shortlist Awards. Celebrated for its plant-powered innovation and performance, our serum has been recognised as one of the most advanced biotechnological serums available today. It’s one more reason we’re so passionate about combining native Australian ingredients with leading-edge science, and it makes our Gift Set perfect for anyone looking to start their Australian botanical skincare journey.  Proof that plants are powerful At Founder’s Formula, we believe skincare should work in harmony with nature and your skin. The Phyto-A+ Australian Native Tobacco Serum is our way of celebrating both. Powered by Reneseed™, supported by science and inspired by Australian biodiversity, it’s a serum designed to do more with less. Experience the award-winning difference and shop our winning formulas today.  Curious about more plant-powered skincare? Take a look at the benefits of Kakadu Plum or get the latest facts in our Vitamin C myth-buster.

The 2025 Beauty Shortlist Awards have been announced, and we’re thrilled with the results! This year, Founder’s Formula has taken home six prestigious awards, including five wins—one being the coveted Editor’s Choice title—and Finalist recognition, solidifying our place among the world’s most innovative and effective natural skincare brands. This achievement is especially significant for us as an Australian brand. Being recognised on a global stage alongside some of the most renowned beauty and wellness brands highlights not only the efficacy of our formulations but also the power of Australian botanicals. So, let’s find out what makes the Beauty Shortlist Awards so important and which of our products took out the top spot.  What do the Beauty Shortlist Awards represent? The Beauty Shortlist Awards have been around since 2012, and they shine an important light on natural, ethical and sustainable beauty brands with exceptional products. With 100% independent judging panels across the UK, Europe, USA and Australia, these awards are known for their integrity and transparency. They provide a level playing field for both global and emerging artisan brands, ensuring that only the most deserving products rise to the top. For Founder's Formula, winning these awards is more than just recognition, it’s a validation of our mission to harness the power of Australian botanicals in scientifically backed, results-driven formulations. This achievement is a reflection of our unwavering commitment to creating potent, clean and clinically effective skincare. A special mention goes to our Phyto-A+ Australian Native Tobacco Serum, which was awarded Editor’s Choice, a title reserved for standout products that demonstrate exceptional formulation, performance and innovation. This cutting-edge serum is truly remarkable, leveraging advanced bio-peptide technology to help deliver visible results in skin renewal, collagen production and overall radiance.  Our Founder’s Formula philosophy: blending science with the best of nature At Founder's Formula, our approach is simple: start with nature, perfect with science. Founded by Dr Annie Holden, an economic anthropologist and passionate advocate for Australian botanicals, our brand is dedicated to crafting skincare that is both luxurious and highly effective.We meticulously select the most potent wild-harvested and organic Australian botanicals, building each formulation around scientifically validated ingredients. Every product is designed to work with the skin, not against it, ensuring optimal absorption and effectiveness without irritation.With sustainability at our core, we prioritise Indigenous sourcing partnerships and small-batch production to maintain the highest quality standards while supporting local communities. Taking home gold: our 2025 Beauty Shortlist Award-winning formulations Our award-winning products showcase the power of Australian botanicals paired with advanced science. Recognised at the 2025 Beauty Shortlist Awards, these formulas set new standards in skincare efficacy. Each formula has been carefully developed to optimise real, visible results, and we’re honoured to see them recognised on a global stage. 🏆 WINNER: Best moisturiser for mature skin – Wild Rosella Hydrating Moisturiser Our deeply hydrating moisturiser is enriched with Wild Rosella extract, Kangaroo Flower and Macadamia oil, helping to deliver long-lasting hydration for up to 72 hours.  Clinically proven to help improve skin elasticity, reduce fine lines and enhance firmness, it helps provide an ultra-nourishing experience, designed to leave mature skin looking visibly plumper, healthier and more radiant. Shop our award-winning Wild Rosella Hydrating Moisturiser today. 🏆 WINNER: Best vitamin C serum – Wild-Harvested Australian Kakadu Plum Vitamin C Serum  Formulated with wild-harvested Kakadu Plum—one of the richest sources of Vitamin C on earth—this potent serum helps brighten skin, fade dark spots and boost collagen production.  With added Waratah Extract and Finger Lime Caviar, it enhances antioxidant protection against free radicals while promoting a smoother, more evenly toned complexion. Shop our award-winning Wild-Harvested Australian Kakadu Plum Vitamin C Serum today. 🏆 WINNER: Best eye serum (fatigue) – Native River Mint Eye Serum Designed to depuff, brighten and hydrate the delicate eye area, this refreshing serum is powered by Native River Mint and Wild Orange Pearl. These powerful ingredients help increase microcirculation and strengthen capillaries, and in turn, help to visibly reduce dark circles and puffiness. Infused with Tasmanian Mountain Pepper Berry and peptides, it helps provide a cooling sensation that may help revive tired eyes while delivering long-term skin benefits. Shop our award-winning Native River Mint Eye Serum today. 🏆 WINNER: Best cleansing oil – Macadamia Omega-7 Cleansing Oil A luxurious yet lightweight cleansing oil, enriched with Macadamia Omega-7, Australian Sandalwood and Blue Cypress oils, this formula helps to effortlessly melt away makeup, sunscreen and impurities while nourishing the skin’s barrier. Its rich concentration of natural squalene and phytosterols helps to ensure deep hydration and skin restoration, leaving the complexion feeling soft, balanced and refreshed after every use. Shop our award-winning Macadamia Omega-7 Cleansing Oil today.   🏆 WINNER: Editor’s Choice – Phyto-A+ Australian Native Tobacco Serum This breakthrough serum features an innovative bio-peptide derived from Australian Native Tobacco, clinically proven to be four times more effective than retinol at stimulating collagen production. It helps to reduce the count, volume and depth of wrinkles, minimise pores and enhance skin radiance by 47%, making it one of the most advanced plant-powered serums on the market. Shop our award-winning Phyto-A+ Australian Native Tobacco Serum today. 🏅 FINALIST: Lemon Myrtle BHA Refining Cleansing Oil This clarifying cleansing oil was recognised for its ability to deeply cleanse while refining pores and balancing sebum production. Infused with Lemon Myrtle, Kakadu Plum Oil and Salicylic Acid (BHA), it effectively reduces blackheads, prevents breakouts and promotes skin renewal, making it an ideal choice for acne-prone and congested skin. Shop our award-winning Lemon Myrtle BHA Refining Cleansing Oil today.     Sharing the spotlight with the best in beauty It’s fair to say we’re in very good company. Winning these awards places Founder's Formula alongside some of the most esteemed brands in the beauty industry. We’re incredibly honoured to be recognised among names like Team Dr Joseph, Aya Skincare, Black Chicken Remedies and Hark & Zander, all of whom share our commitment to innovation and ethical skincare. The future of skincare: our Founders Formula commitment to excellence These awards reinforce our mission to continue leading the way in clean, clinical skincare powered by the best of Australian nature. At Founder's Formula, we’re not just formulating products—we’re pioneering the future of skincare, ensuring that every bottle delivers on its promise of transformative results. We’re beyond grateful for this recognition and for the trust our customers place in us every day. Here’s to another year of innovation, sustainability and skin-loving science! Experience the award-winning difference and shop our winning formulas today.   

Skincare marketers love big numbers, particularly when it comes to active ingredients. Brands flaunt high-percentage Vitamin C serums, promising faster, stronger, more dramatic results. But is too much Vitamin C bad for you? The truth is, your skin can only absorb so much Vitamin C before it may lead to irritation, sensitivity, and even increased pigmentation. Instead of chasing the highest percentage, the real secret to glowing, healthy skin lies in absorption, stability and using the right formulation. Let’s break down why more isn’t always better—and what actually works. Why is Vitamin C so important for skin?  Vitamin C is an essential antioxidant that plays a major role in maintaining healthy, youthful skin. It can help: Support collagen production: keeping skin firm and elastic. Protect against UV damage: reducing oxidative stress from the sun. Brighten and even skin tone: fading dark spots and pigmentation. Eating a diet rich in Vitamin C-packed fruits and vegetables—like oranges, berries, kiwis and leafy greens—may help keep your skin’s natural Vitamin C levels topped up naturally. But as we age, spend time in the sun, or face environmental stressors, our skin’s ability to deliver these nutrients to the outermost layers declines.  Factors like pollution, poor diet, and UV exposure may deplete our Vitamin C reserves, making topical solution a great way to replenish what’s lost. The key, however, isn’t about using the highest percentage—it’s about choosing a Vitamin C serum that your skin can easily absorb. The truth about high percentage Vitamin C serums It’s easy to think that if 10% Vitamin C is good, 20% must be better—but science tells a different story. Here are some fun facts about Vitamin C serums: Your skin can only absorb as much Vitamin C as it needs. Excess amounts won’t force your cells to take in more; instead, they may sit on the surface and cause irritation, redness or even damage to the skin barrier. There is no universal ‘ideal percentage’ of Vitamin C. The amount your skin needs depends on its natural Vitamin C levels—which means older or sun-damaged skin may benefit more than younger, healthier skin. Higher concentrations may lead to sensitivity. As an acid, Vitamin C in high doses can cause micro-inflammation, increasing the risk of pigmentation issues. Ironically, the very thing you’re trying to fix—uneven skin tone—could worsen with excessive use. Dr. Annie Holden, anthropologist and founder of Founder’s Formula, explains: “Many people assume that more Vitamin C equals better results, but the skin simply doesn’t work that way. Overloading the skin with high doses can lead to irritation rather than benefits. Instead, the key is to use a well-formulated, bioavailable form of Vitamin C consistently.” What really impacts Vitamin C absorption? Rather than chasing high percentages, these factors determine how well your skin absorbs Vitamin C: 1. Your skin’s natural Vitamin C levels Skin that is aged, stressed, or sun-damaged is more likely to absorb more Vitamin C than healthy, youthful skin. This means your skin only absorbs what it can use—no serum can force it to absorb more than required. 2. Frequency of application A high-percentage Vitamin C serum applied once a day is less effective than a gentler serum used consistently. One study found that Vitamin C levels in skin cells have a half-life of about four days, meaning regular application is more important than a single high dose. 3. Stabilisation and bioavailability (absorption) Not all Vitamin C is created equal. Synthetic Vitamin C (ascorbic acid) is notoriously unstable, breaking down quickly when exposed to light and oxygen. However, Vitamin C derived from natural sources like Kakadu Plum is buffered by the plant’s natural compounds, making it: more stable easily absorbed less irritating for sensitive skin Dr. Annie Holden highlights this: “Kakadu Plum isn’t just a source of Vitamin C—it’s a full spectrum of absorbable nutrients that work together for maximum skin benefit. The natural antioxidants, bioflavonoids and gallic acid in Kakadu Plum help stabilise Vitamin C, reducing irritation while enhancing absorption.” The smarter way to boost your skin’s Vitamin C Following these tips will help you get the most from your Vitamin C serum: Choose a natural, bioavailable source: Kakadu Plum provides Vitamin C in a more stabilised, skin-compatible form. Apply Vitamin C regularly: a gentle, well-formulated serum used daily is more effective than a high-percentage product used sporadically. Look for supporting ingredients: antioxidants like Waratah Extract and Finger Lime Caviar help stabilise and enhance the effects of Vitamin C Protect your skin barrier: avoid irritating formulas and always pair Vitamin C with sunscreen to prevent oxidative damage.   Why Founder’s Formula uses Kakadu Plum as a Vitamin C source For Vitamin C to work its best—supporting collagen, protecting against UV damage, and brightening skin—it needs to be stable, effective and well-absorbed. That’s why we use wild-harvested Kakadu Plum. Unlike synthetic Vitamin C, which may be harsh and unstable, Kakadu Plum’s natural fibre makes it gentler on sensitive skin while protecting the Vitamin C from oxygen exposure, keeping it fresher for longer. Also included is our Waratah Extract, a potent antioxidant that works with Vitamin C to fight oxidative stress and protect against premature aging. While our Australian Finger Lime Caviar Extract helps stabilise Vitamin C thanks to its high Ferulic Acid content, enhancing collagen production and protecting against UV damage. A rich source of Vitamin C, straight from nature Because our Kakadu Plums are wild-harvested, they naturally contain higher Vitamin C and antioxidant levels than farmed alternatives. Independent testing shows our extract averages 5% ascorbic acid, striking the perfect balance between potency and gentleness for everyday use. Find out more about our Wild-Harvested Australian Kakadu Plum Vitamin C Serum in our shop. The final takeaway: quality reigns over quantity With Vitamin C serums, sometimes less really is more. It’s about a balanced, effective formula that supports your skin over time. Regular use of a gentle, well-formulated serum will give your skin a healthy, radiant glow leaving you feeling nourished and rejuvenated. Kakadu Plum offers a natural, stable, and skin-friendly source of Vitamin C, providing your skin with what it needs to look its best and feel soft, smooth and revitalised. Treat your skin to the nourishment it deserves with our Kakadu Plum Vitamin C Serum and experience the difference.  

When it comes to skincare ingredients, Australia has gifted the world some incredible botanical wonders. One of the most exciting? Kakadu Plum. This native fruit, often hailed as a superfood, has taken the beauty industry by storm for its extraordinary benefits for the skin.  But what makes it so special? Let’s explore the science, examine the benefits of Kakadu Plum skincare and discover why it deserves a place in your routine. What is Kakadu Plum? The Kakadu Plum (Terminalia ferdinandiana) is a small, green fruit native to northern Australia. It’s been used for centuries by Indigenous communities for its nutritional and medicinal properties. Dubbed the “world’s richest source of vitamin C,” Kakadu Plum packs a powerful antioxidant punch. Dr Annie Holden, anthropologist and the founder of Founder's Formula, explains, “Kakadu Plum is a true treasure of the Australian landscape. Its high vitamin C content and unique phytonutrients make it an exceptional ingredient for skincare.” ‘Gloss value’ clinical studies of Kakadu Plum Clinical trials have shown that Kakadu Plum extract significantly enhances skin luminosity, as measured by changes in ‘gloss value’. Over a 30-day period, 20 volunteers with an average age of 37 experienced an average improvement of 17% in their skin’s gloss value.  The most notable results were observed in one participant, who achieved a 21% increase in luminosity within 15 days and an impressive 30% improvement after 30 days. These findings highlight the potential of Kakadu plum to deliver visible radiance and a healthier-looking complexion. What are the benefits of Kakadu Plum for your skin? 1. It’s packed with antioxidants Vitamin C is a skincare superstar and Kakadu Plum has it in spades—reportedly up to 100 times more than oranges! Antioxidants help combat free radicals, which are unstable molecules that can damage skin cells and accelerate ageing. By neutralising these harmful molecules, Kakadu Plum helps maintain a youthful, radiant complexion. 2. It can brighten and even skin tone Hyperpigmentation and dullness are common skin concerns. Thanks to its high vitamin C content, Kakadu Plum may help fade dark spots and even out skin tone. It helps promote collagen production, which is vital for maintaining skin elasticity and helping to reduce the appearance of fine lines. Dr Annie Holden adds: “Collagen is the building block of healthy skin. By supporting collagen synthesis, Kakadu Plum not only brightens but also strengthens the skin’s structure.” 3. It’s deeply hydrating Kakadu Plum isn’t just about antioxidants. It’s also rich in polysaccharides, which help lock in moisture and keep your skin hydrated, making it an ideal ingredient for dry or dehydrated skin types. 4. It can help soothe and calm irritation If you have sensitive or inflamed skin, you’ll love Kakadu Plum. Its anti-inflammatory properties can help reduce puffiness, redness and irritation, helping your skin feel calm and refreshed. How to use Kakadu Plum in your skincare routine One of the easiest ways to incorporate Kakadu Plum into your routine is through a high-quality serum. Our Wild-Harvested Australian Kakadu Plum Vitamin C Serum is a standout option. It combines the benefits of Kakadu Plum with other nourishing botanicals, delivering a potent dose of antioxidants and hydration to your skin. Dr Annie Holden recommends applying a Kakadu Plum serum after cleansing: “Using a Kakadu Plum serum in the morning can help protect your skin from environmental stressors throughout the day. Just follow it up with sunscreen for optimal results.” Other Kakadu Plum cream products include our popular SLUG Plant-Based Alternative to Petroleum Jelly, perfect for keeping in moisture and adding an extra layer of antioxidant protection. Is Kakadu Plum suitable for all skin types? Kakadu Plum is a versatile ingredient that’s gentle enough for most sensitive skin yet effective enough for those with specific concerns like ageing, dullness or hyperpigmentation. If you’re new to antioxidant skincare, starting with a Kakadu Plum serum or cream is a great choice. As always, we recommend chatting with your healthcare professional for advice specific to your skin type. What should you look for in a Kakadu Plum product? Not all Kakadu Plum products are created equal. Here are a few tips to ensure you’re getting the best: Check the ingredient list: Look for products where Kakadu Plum is a key ingredient, ideally listed towards the top. Opt for wild-harvested sources: These tend to have higher nutrient levels as they grow in their natural environment. Choose reputable brands: Founders Formula is a trusted name in Australian skincare, known for its commitment to high-quality, sustainably sourced ingredients. Ready to transform your skin? Kakadu Plum is more than just a trendy ingredient; it’s a game-changer for skincare. With its unparalleled antioxidant content, hydrating properties and skin-brightening benefits, it’s no wonder this Australian superfruit is gaining global recognition. Why not experience the benefits for yourself?  Explore Founders Formula’s Kakadu Plum range and give your skin the love it deserves. Keen to see more antioxidant skincare? Check out the power of the Tasmanian Mountain Pepper Berry featured in our CALM range.   

If you have sensitive skin that flares up easily, we have just the ingredients to help. Tasmanian Mountain Pepper Berries have been used for centuries to soothe skin irritation and provide antioxidant skincare solutions. Today, clinical research supports this ancient wisdom and highlights their ability to reduce redness and inflammation. So how can you add Tasmanian Pepper Berry benefits to your daily skincare regime?  In this article, we’ll take you through the numerous Mountain Pepper Berry skin benefits and uses. We’ll explore its unique properties, look into the science behind its effectiveness and explain how incorporating our clinically formulated CALM serum, infused Mountain Pepper Berry, into your skincare routine can enhance your skin's overall wellbeing. What is Mountain Pepper Berry? The Mountain Pepper Berry (Tasmannia lanceolata) is harvested from Mountain Pepper Trees, native to the southeastern region of Tasmania. These trees are also found in some areas of Victoria and New South Wales. Indigenous peoples have traditionally used this remarkable berry for its healing properties and as a culinary spice. The berries and leaves are often dried and ground into a coarse powder to season meats, fish and other dishes. The powder imparts a spicy, peppery flavour with herbal and floral notes. Mountain Pepper Berry is also valued for its medicinal properties, treating digestive issues and skin conditions. Indigenous communities use it in smoking ceremonies for spiritual cleansing.The leaves of the Tasmanian Mountain Pepper tree are also harvested for cooking, cosmetics, and flavour extracts. This resilient species thrives in harsh conditions and provides numerous natural health benefits. How is the Tasmanian Mountain Pepper Berry so effective? The Mountain Pepper Berry owes its skin-loving superpowers to a unique blend of active ingredients that work together to nourish and protect your skin. These benefits include:  Polygodial: An anti-inflammatory agent that reduces skin discomfort and has anti-allergic and antimicrobial properties. Anthocyanins (Cyanidin 3-rutinoside, Cyanidin 3-glucoside, Rutin): Powerful antioxidants that protect cells from oxidative damage. Rutin also strengthens capillaries and reduces dark circles. Magnesium and Zinc: Essential minerals that stimulate cell regeneration, increase energy production and act as anti-stress agents. Zinc helps repair cell damage, decrease rash, and alleviate acne inflammation.   How do these active ingredients help improve your skin? These active ingredients sound scientific, but what impact do they have on our skin? Some of the core Mountain Pepper Berry skin benefits you’ll notice are: Reduced skin irritation: By soothing sensitive skin and reducing redness, Mountain Pepper Berry helps you feel more comfortable and confident in your skin. No more worrying about sudden flare-ups or visible irritation—just a calm, even complexion that feels as good as it looks. Antioxidant power: This remarkable berry has 10 times the antioxidant power of blueberries, helping protect your skin from oxidative damage. You'll feel assured knowing your skin is shielded from environmental stressors, helping you maintain a youthful and radiant appearance over time. Anti-inflammatory properties: The anti-inflammatory properties of Mountain Pepper Berry help to reduce allergic skin conditions like atopic dermatitis. This results in less discomfort and fewer flare-ups, allowing you to enjoy clear, healthy skin without the stress of managing persistent skin issues and damage.   The science behind the results Studies have shown the effectiveness of Tasmanian Mountain Pepper Berries in reducing inflammation and soothing sensitive skin. Research indicates that the berry interacts with the TRPV1 channel, a pathway that’s often overactive in individuals with sensitive skin, thus leading to chronic inflammation. By inhibiting TRPV1 channel activity, the Mountain Pepper Berry helps reduce micro-inflammation and soothe skin irritation.   Clinical trials have demonstrated significant results:   Immediate itching reduction: 20 male volunteers with sensitive/reactive skin participated in testing the effects of Tasmanian Pepper Berries on skin irritation. The stinging reaction was induced using a capsaicin solution, and volunteers reported the sensation on a clinical scale. The study found that Tasmanian Mountain Pepper Berry significantly reduced itching sensations by 79% after just five minutes. Anti-inflammatory efficacy: Another trial compared the anti-inflammatory efficacy of Mountain Pepper Berry to the drug dexamethasone (DMS). The results showed that Mountain Pepper Berry inhibited the production of IL-8, an inflammation marker, more effectively than DMS, highlighting its ability to reduce early-stage skin inflammation. Dr Annie Holden, anthropologist and founder of Founder's Formula, elaborates on the impressive outcomes: "Tasmanian Mountain Pepper Berry has proven to be exceptionally effective for those with sensitive skin. Clinical trials have shown not only an immediate reduction in itching by nearly 79%, but also a superior ability to inhibit inflammation compared to traditional treatments like dexamethasone. This underscores its potential to provide both rapid and lasting relief, making it a powerful and natural option for managing skin sensitivities."   Why we use Mountain Berry Pepper in our CALM range Founder's Formula CALM Serum is made with Certified Organic Tasmanian Mountain Pepper Berry to reduce skin irritability and the appearance of redness instantly. By soothing the skin, CALM helps prevent future spots and pigmentation before they begin. Our formula effectively soothes and shields the skin during times of elevated cortisol levels, such as prolonged exposure to air-conditioning, emotional stress or long and hectic days. To maximise its benefits, we suggest applying it before signs of irritation, making it an excellent primer for your makeup – especially for special occasions. “CALM is not a product for everybody, but for those of us with sensitive skin or whose skin becomes scratchy in extended periods of air conditioning, it's a great support for calm, clear, hydrated skin,” advises Dr Annie Holden.   Are you ready for a little CALM in your life? Tasmanian Mountain Pepper Berry stands out as a potent, natural solution for sensitive skin. Its unique properties not only soothe irritation and reduce redness but also provide powerful antioxidant protection. By incorporating this remarkable ingredient into our CALM serum, we’ve enhanced its benefits to offer you a product that can transform your skincare routine. Explore the CALM range and experience the soothing benefits of Mountain Pepper Berry for yourself. IMG CREDIT: DavidFrancis34 from Australia, CC BY-SA 2.0, via Wikimedia Commons    

I regularly find myself explaining to friends and customers that not all skin care ingredients are good for your skin. And the response is often 'well, if ingredients are not good for skin, then why would skin care companies use them?' Well, let me tell you why: 1. Fragrance. Human beings use our sense of smell as a first response to test the safety and/or desirability of anything - living or not living. I see this all the time when I give a friend one of my products, the first thing they do is smell it. But fragrance is a big irritant and risks sensitising skin (ie creating skin that is suddenly super sensitive and turns red or itchy easily) with life-long consequences for skin matrix health. So why then would any skin care company use fragrance?  Simple - consumers assume that if it smells good it must be good for you, and the skin care companies capitalise on this by adding synthetic fragrances or fragrant essential oils to improve the smell and therefore the desirability of a product. 2. Short term gains. My heart goes out to consumers who struggle to find potent products that really deliver. However, consumers tend to be impressed by fast results and skin care companies know that if they can't deliver on a quick result then consumers will assume that the product is not good. Enter front of stage Alpha Hydroxy Acids (AHA). Providing the skin barrier is not already compromised, AHAs will deliver quick results by giving an instant glow by stripping the top layer of cells off the skin and revealing newer, younger cells below. Instant gratification. Long term high risk damage. Beauty therapists are reporting an increasing number of clients showing up with sensitised skin because of the over-use of AHAs. Skin care companies interested more in quick sales and less interested in the long-term health of their customers' skins put too much AHAs in too many of their formulas. 3. Relying on supplier clinical studies. Formulators buy their ingredients from a range of suppliers, some of whom conduct studies and provide these to the formulators. Rarely do the formulators retest. But sometimes suppliers will talk about the good things about their ingredients, and provide studies to prove these good things, but don't mention the bad things. For example, we initially looked at using a particular ingredient in one of our products because the clinical studies from the supplier looked impressive. It was only once we conducted our own in-house studies that we discovered that the ingredient stings eyes. We immediately replaced it with a better alternative - yet I see this ingredient commonly in many big name skin care company ingredients lists. 4. Catering to the majority.  The majority of people do not have sensitive skin. It is estimated that between 10 and 15% of people do have sensitive skin from time to time. The bigger companies do not try to cater to this minority - for a range of reasons that I will explain in another blog one day. So, providing that tests show that the majority of people can tolerate an ingredient, the big companies (and some small ones) are happy to include the ingredient regardless of the risks. 5. It's too late. Skin care is a dynamic field, new ingredients are constantly being discovered and old ones improved. New issues are increasingly identified with old ingredients. But companies print their boxes and bottles in the hundreds of thousands at a time. Discovering a problem with an ingredient once the boxes are printed, the marketing materials printed and distributed, the sales team briefed etc is too late. The runway from changing out a problem ingredient for a better one is measured in years, not weeks. I could be mean and say that there is a sixth reason and that is plain old laziness but I won't. In my experience the vast majority of formulators work hard and are professional in all that they do. But they are not the decision-makers. If formulators ruled the world, and not investors, marketers and sales directors, skin care formulations would likely look very different!   Dr Annie Holden, Sunshine Coast, Australia.    

You will see that our Purslane and Commelina Gentle Balancing Toner includes a claim that Purslane promotes the pro-aging enzyme Telomerase which protects the cells' DNA repair function. Really? So how, exactly does it do this? Telomeres are little caps at the very ends of chromosomes that protect the internal areas of chromosomes. Every cell in our bodies is constantly renewed every seven to ten years, some cells more frequently. So why then are we not exactly the same every seven to ten years? The problem is that with every replication of our DNA, some fragments of the genes that make up the chromosomes are lost. This loss of genetic materials wears down the ends of the chromosomes and leads to a shortening of the chromosomes over time. Telomeres are little caps at the ends of the chromosomes that protect the internal areas and to an extent prevent the shortening of the chromosome. Telomere shortening has been linked to the aging of cells. The progressive loss of telomeres may explain why cells can only divide a certain number of times. If the chromosomes become too short, their ability to divide is compromised. The good news is that some cells in our body have the ability to reverse telomere shortening by expressing Telomerase, an enzyme that extends the telomeres. Purslane contains this enzyme, Telomerase. This is why we say that the Purslane and Commelina Gentle Balancing Toner contains an ingredient that works at the DNA level.

Remember when we were young and a little bit of sun gave our skin that beautiful glowy 'sun-kissed' look? As if that were a good thing? Little did we know that for some of us, underneath that lovely, even, healthy glow were the future seeds of uneven, pigmented skin that would grow worse and worse as we grew older. Uneven pigmentation and dark spots are a very visible sign of aging, and probably one of the easiest signs to treat. Dark spots, age spots, liver spots, melasma, pigmentation, hyper-pigmentation - there are various names for pigmentation and the root causes can differ. Dark spots are the result of uneven and over-production of melanin. Melanin is a broad term for a group of natural pigments in the skin that give it colour. When we are young melanin (other than freckling and birth marks) is evenly spread across the skin, but as we age melanin tends to clump. Melanin might also condense where there has been trauma, such as from acne, or micro-inflammation from stress, deep in the skin layers. These traumas and inflammation surface as uneven pigmentation. Uneven or increased melanin production, resulting in melasma, might also be caused by hormonal changes including going on the pill. All skin types are susceptible to pigmentation. Fair skinned women are especially prone to age spots while women with deeper skin tones are more susceptible to pigmentation associated with acne scarring. All skin tones are susceptible to hormonal pigmentation. Evenly pigmented skin (sometimes called 'bright' skin) is universally culturally prized, even though there are no health risks associated with pigmentation. Unwanted freckles and birthmarks can be permanently removed by lasers. However, melasma which is hormonally driven, and age spots, which are caused through aging and sun exposure, even if they are treated with lasers or peels, need close, ongoing management.   SOLUTIONS The most significant, and preventable, cause of age spots is the sun. Since melanin formation is a direct response to sun exposure, protecting skin from the sun will prevent age spots forming. Always using a 50+ SPF religiously is the most important preventative treatment for age spots and hyper-pigmentation. For those age spots that have already formed, over a period of months they will eventually rise to the surface and shed. If the new, rising layers of skin cells have less clumped melanin, skin tone will improve. When we say 'fade' dark spots, what do we mean? There are ways to hasten the shedding of the age spots. One is to laser them off. Another is to use acid peels. There is also the option to reduce melanin production and to break up the melanin deposits themselves. Founder's Formula offers two products that target dark spots: our Vitamin C Serum - Wild Harvested Kakadu Plum Vitamin C Serum, and our Vitamin B3 Serum - FORTIFIED Australian Botanicals Pro-Aging Concentrate Treatment Serum . Both these serums work in complementary ways and will prevent dark spots and pigmentation from forming. They will also help manage dark spots and melasma that are already present, either alone, or in conjunction with laser treatment and/or acid peels for particularly stubborn dark spots. Wild Harvested Kakadu Plum Vitamin C Serum inhibits dark spots and hyper-pigmentation. With continued use it prevents new dark spots from forming and fades brown spots without altering normal skin pigmentation. Vitamin C works by inhibiting the enzyme tyrosinase, which helps to prevent melanin production. Not all Vitamin C serums are equal. Studies have shown that combining Ferulic Acid with Vitamin C can stabilise Vitamin C and increase Vitamin C efficacy and absorption. Founder's Formula Wild Harvested Kakadu Plum Vitamin C Serum includes Australian Finger Lime Caviar which is exceptionally high in natural ferulic acid to improve efficacy of our Kakadu Plum extract. Kakadu Plum has the highest percentage of Vitamin C of any known plant on earth. FORTIFIED Australian Botanicals Pro-Aging Concentrate Treatment Serum is fortified with Niacinamide B3 to therapeutic levels. Niacinamide is an effective intervention for managing dark spots and melasma. It works by inhibiting melanosome transfer from the cells that produce melanin to the outer layer of the skin where the pigments are visible. Australian Botanicals Pro-Aging Treatment Concentrate Serum also contains Australian Bush Lime with nine phyto-active compounds proven to support de-pigmentation, Native Orange Pearl which is rich in naturally occurring Vitamins A and C, Aniseed Myrtle with procyanidins with antioxidant activity 20 and 50 times more potent than Vitamin C and Vitamin E, and a potent anti-hyper-pigmentation active, as well as Pandanus, (Wild Pineapple) which contains enzymes Papain and Bromelain that dissolve dead skin cells and so hasten the shedding process. Pandanus is also one of the few plants to contain naturally occurring Niacinamide (B3). Use Founder's Formula Wild Harvested Kakadu Plum Vitamin C Serum underneath moisturiser and/or oils and SPF 50+ in the mornings, and Founder's Formula FORTIFIED Australian Botanicals Pro-Aging Concentrate Treatment Serum underneath moisturisers and/or oils at night, to manage and prevent hyper-pigmentation.    Some very advanced age spots could be keratoses or potentially a skin cancer so it is always wise to have a regular skin cancer scan. In Australia we have dedicated clinics that specialise in skin cancer check ups, but any medical practicioner can determine if a persistant age spot needs further investigation.   Author note: Dr Annie Holden is an anthropologist and the founder of Founder's Formula. Annie lives on the Sunshine Coast in Queensland, Australia.

The Korean 7- Skin Method is a great approach to using Founder's Formula serums and oils. It is the ideal method for giving skin the best chance to soak up and benefit from the multiple phyto-actives found in our nutrient-rich Australian Botanicals. Here's how it works: Founder's Formula 7- Skin Method 1. In the mornings, do not cleanse, simply wipe face and neck with a re-usable cotton or bamboo pad soaked in Purslane and Commelina Gentle Balancing Toner. In the evenings, massage face and neck with Macadamia Omega 7 Cleansing Oil and rinse away with water. Pat dry excess water. Using a re-usable cotton pad, apply Purslane and Commelina Gentle Balancing Toner. 2. If you are preparing for a big day or a big event, or if your face is feeling stressed or irritated, start with CALM Tasmanian Mountain Pepper Berry Serum as your first serum layer. Drop 1 or 2 drops in the palm of your hand, press hands gently together and press flat palms to face. 3. Allow to soak in (clean your teeth, lay out your clothes, light a candle, sip tea). The time it takes will depend largely on how dehydrated your skin is at the time. Very dehydrated skin will soak up serums instantly. 4. For mornings, after 1 or 2 minutes, apply Wild-Harvested Kakadu Plum Vitamin C Serum, especially if skin is pigmented or sun-damaged but also to prevent pigmentation. Repeat with a second serum layer as recommended by your facialist. At night after cleansing and toning, apply Phyto-A+ Australian Native Tobacco. Wait a few moments for it to absorb. Then apply one or two drops of Australian Botanicals Pro-Aging Treatment Concentrate Serum with B3, B5 and Hyaluronic Acid.  Again, allow a little time for each serum to fully absorb before applying the next. Layer as often (or as little) as needed to reach saturation. If your skin is already well hydrated, one or two layers may be fine. If skin is dry, use more layers, allowing a minute or two between layers. If skin around eyes is puffy, or for dark circles, apply Native River Mint Cooling Eye Serum around the eye area, include on the lids if puffy, carefully avoiding the eyes themselves, morning and night. 5. After layering serums, apply Wild Rosella Hydrating Moisturiser in the morning and Snake Vine Super Anti-Oxidant Pro-Aging Moisturiser to complete the occlusion to lock in benefits and prevent the freshly hydrated skin from 'de' hydrating. 6. Apply 1 drop of Australian Botanicals Nourishing Facial Oils for additional skin health benefits, including oil-based Vitamin E, and to complete the occlusion. Oils can penetrate moisturisers but moisturisers are less efficient at penetrating oils. Remember the key with oils, as with all Founder's Formula products, is that a little goes a long way. 7. For day time, finish with an 50+ SPF - remember it needs to be applied at least 20 minutes before sun exposure in order to give it time to form a protective barrier.   The 7- Skin Method is a Korean technique for applying serums and toners. In Korean, 'toner' translates as a 'skin', so the '7- Skin Method' translates literally as the '7- Toner Method'. The 7- Skin Method is a way to apply multiple layers of hydrating toners in 7 thin layers to thoroughly hydrate the skin. Using this method, the skin is deeply hydrated, while the multiple layers build to become an occlusive, like a moisturiser. In the original 7 Skin Method a moisturiser is not used. All  Founder's Formula serums are hydrating serums. All are created in a base of organic aloe vera and with added natural hyaluronic acid, which is soothing and hydrating. Our Pro-Aging Serums have multiple hydrating phyto-actives including native seaweed (Tasmanian kelp) with its exceptional moisturisation properties, Emu Apple, a rich hydrator, Banksia, rich in moisturising glycosides that repair and restore skin health, and Kangaroo Flower, rich in natural hydrating fatty acids. We include moisturisers and oils in the 7- Skin Method because there are beneficial phyto-actives that are only available in nature as oils. They do not dissolve into water and so are not available unless oils are included in a skin care routine. Serums (sometimes referred to as Essences), followed by oils, offer the full range of skin benefits that nature has to offer. Taking the time to love our skin is taking the time to love. Korean women completely understand the meditative power of ritual and the magic of using skin care mindfully and lovingly to create awareness and inner stillness. Applying skin care with Presence is a way of consciously bringing the power of now into our day! But, of course, many of us live busy lives and sometimes the ritual and the down-time are just not an option for every woman every day. So if time is not your friend today, remember, skin can multi-task and it is completely fine to mix serums and apply in a single step. Allow to absorb and follow with a little Australian Botanicals Nourishing Facial Oils mixed in to your preferred moisturiser - we can call it the 'Busy Woman's 2 - Skin Method'. Self-love in any language is doing what is needed in the moment.   Author note: Dr Annie Holden is an anthropologist and the founder of Founder's Formula. Annie lives on the Sunshine Coast in Queensland, Australia.