Beauty Wisdom

Dry, scaly patches can sneak up on you, especially when the weather cools down and the heater’s running constantly. Your face starts to feel tight, flaky, and uncomfortable. These patches can turn up anywhere, with the cheeks, forehead, and around the mouth being the usual trouble spots. Even if you're drinking enough water, the dryness can persist without the right topical care. That’s where plant-based skincare finds its place. Natural moisturisers, especially those made with Australian native botanicals, offer a gentle way to restore hydration without clogging pores. If you've tried everything and still see those stubborn rough spots, it might be time to shift to skincare that works with, not against, your skin. Understanding Dry Skin and Scaly Patches Dry skin can show up in different ways. Sometimes it just feels tight and uncomfortable, other times it flakes or becomes itchy. When rough, scaly patches develop, it's often a sign that your skin's protective barrier needs more support. Several common factors contribute to this dryness: 1. Cold air reducing natural skin moisture2. Indoor heating pulling moisture out overnight3. Harsh cleansers damaging the skin barrier4. Natural ageing decreasing oil production5. Skipping moisturiser or using the wrong one These dry areas usually appear where skin is thinner or more exposed to environmental stress, like the face. Many people respond by scrubbing or over-exfoliating, but that can make it worse. What skin really needs is hydration and a strong barrier to trap that moisture in. Think of your skin barrier like a wall's outer surface. When cracks appear, water escapes. The same happens when your skin barrier is compromised. Moisture leaks out, and the dryness intensifies. Moisturisers that hydrate and repair the skin barrier are key to stopping this cycle. Plant-Based Moisturisers: The Natural Solution A growing number of people are turning to gentle, plant-powered skincare to deal with dryness, irritation, and sensitive skin. These moisturisers rely on botanicals and natural oils that hydrate effectively without burdening the skin. Plant-based skincare tends to feature ingredients like: - Aloe vera for calming inflammation- Wild Rosella, an antioxidant-rich Australian native known for enhancing moisture retention- Emollients such as macadamia oil and shea butter that seal in hydration Real relief from dry, flaky patches comes not just from adding water to the skin but improving your skin’s ability to hold that hydration. The botanicals found in Australian ecosystems are built to survive extreme elements, and that resilience translates beautifully to skincare. Product Spotlight: Wild Rosella Hydrating Moisturiser When your skin feels tight, dry, and irritated through the colder seasons, a moisturiser that hydrates without feeling heavy can make all the difference. The Wild Rosella Hydrating Moisturiser is made to bring your skin back to balance with a dose of hydration that lasts. The hero ingredient, Wild Rosella (Hibiscus sabdariffa), is packed with antioxidants and helps the skin absorb and keep hold of moisture. Alongside other native botanicals like Kangaroo Paw and Tasmanian Mountain Pepper Berry, this moisturiser supports barrier repair and refreshes dry, fatigued skin. The texture is lightweight, so it hydrates deeply without the greasy finish. It’s a useful option when your skin needs moisture but still reacts to heavy creams, especially during the transition between seasons. Usage directions: - Apply morning and night after cleansing and serum application- Use a small amount and gently press into the face and neck- Allow it to absorb before applying SPF or makeup It’s ideal for daily use, especially if your skin is prone to dryness but doesn’t tolerate thick creams during the day. Product Spotlight: Snake Vine Super Anti-Oxidant Pro-Aging Moisturiser If your dry skin is accompanied by signs of ageing or dullness, the Snake Vine Super Anti-Oxidant Pro-Aging Moisturiser offers more comprehensive care. This formula is designed to deeply hydrate while also improving texture, firmness, and skin comfort. The key ingredient, Snake Vine extract, is a powerful antioxidant sourced from an Australian climbing plant. It helps protect skin against environmental stress and dehydration. Combined with oat kernel, peptides, and swamp pennywort, this formula helps strengthen skin structure, reduce tightness, and soften dry lines. It has a richer feel, making it perfect for overnight use or cold mornings when your skin needs extra protection. How to apply: - Use after your usual serum, morning or evening- Gently massage a small amount into the face and neck- Focus on the driest areas for maximum nourishment It’s especially helpful if your skin stays dry past winter, or if fine lines and texture changes add to your skincare concerns. This cream helps restore softness and encourages smoother skin long-term. Product Spotlight: Botanical Barrier Balm (SLUG) Some dry areas need more than hydration; they need a replenishing shield. That’s where the Botanical Barrier Balm comes in. Created to sit over your existing products, this balm acts like a breathable cover that locks moisture in and supports overnight skin recovery. It’s made with macadamia seed oil, cucumber seed oil, and Kakadu Plum oil, offering a concentrated boost for flaky or overly reactive skin. The balm is easy to spread and forms a protective layer that imitates—but improves upon—your natural skin oils. This balm is especially useful for dry patches that keep coming back or become irritated by wind or heaters. How to use it effectively: - Apply as the final step in your night routine- Use a thin layer all over or spot-treat rough areas- Leave it on overnight and rinse lightly in the morning if needed You may wake up to calmer, softer skin, especially around sensitive areas like the nose, eyebrows, and chin. It works well during periods when the skin feels weather-worn and moisture just won’t stick. Your Skin, Supported by Nature Dry, scaly patches can feel discouraging, but the right care routine can turn things around. Using moisturisers crafted from plants that have evolved to survive heat and dryness can give your skin the hydration and barrier support it’s missing. Plant-based moisturisers are more than just a trend. They work with the skin’s natural processes to restore moisture, boost resilience, and maintain balance over time. Whether your skin needs a daily hydrator like the Wild Rosella Hydrating Moisturiser, a rich antioxidant formula like the Snake Vine Super Anti-Oxidant Pro-Aging Moisturiser, or intensive support from the Botanical Barrier Balm, the right product can make all the difference. If your usual moisturiser just isn't cutting it, or dryness keeps coming back faster than you can treat it, switching to native botanical skincare may be the reset your skin is asking for. Australia’s own powerhouse plants are ready to help your skin stay healthy, calm, and hydrated all year round. To rejuvenate dry skin, consider the benefits of a plant-based moisturiser enriched with native botanicals from Founder's Formula. With the power of Wild Rosella, our lightweight solution offers deep hydration and barrier support, leaving your skin soft and glowing. Discover this natural approach to keeping your skin comfortable regardless of the season.

Winter is the time of year when skin tends to show its true colours, and usually, they’re dry, tight, and a little flaky. Cold winds, indoor heaters, and low humidity can take a toll, especially on the face. If you’ve noticed rough patches, itchiness, or dullness setting in each August, you’re definitely not alone. Hydrated summer skin can take a beating during winter, and even the most balanced skin types can swing dry when the conditions shift. This is why your face moisturiser becomes the star of your skincare routine during colder months. But not all moisturisers are up for the job when your skin feels like sandpaper. Knowing how to pick a formula that delivers comfort, barrier support, and lasting hydration can change everything when your skin is struggling. Understanding Winter's Impact on Skin It doesn’t take long for winter air to start affecting your skin. The drop in both temperature and humidity means there’s less moisture available in your surroundings. At the same time, indoor heating zaps your skin’s hydration even further. Combined with harsh winds and long hot showers, it creates a perfect storm for very dry skin. Here’s what’s actually happening: 1. Your skin’s barrier can weaken, making it harder to retain moisture.2. Cold wind strips away protective oils that seal in hydration.3. Dry indoor environments cause continual moisture evaporation.4. Hot showers remove essential oils that your skin relies on to stay balanced. The result is tightness around the cheeks, flakiness near the nose, and sometimes even redness or stinging in spots that were previously calm. You might feel like your usual routine is falling short, and that’s often true. Seasonal dryness calls for stronger, tailored support to keep your skin healthy and comfortable. Choosing the Right Face Moisturiser for Very Dry Skin The switch to a moisture-focused routine starts with one key product—a good face moisturiser made for very dry skin. The right one doesn’t just add hydration but helps your skin hold onto it. You want ingredients that restore comfort, soothe irritation, and reinforce your skin barrier. Key ingredients to look for include: 1. Hyaluronic Acid This ingredient attracts water to the skin and helps retain it, offering plumper and more hydrated skin fast. 2. Aloe Vera Calms the skin while boosting hydration levels. It’s especially helpful for reducing that tight, itchy feeling after washing. 3. Shea Butter A rich, nourishing ingredient that creates a physical barrier to stop moisture from escaping. Native Australian botanicals also bring added benefits. With a long history of resilience in tough climates, plants like Wild Rosella, Snake Vine, and Kakadu Plum oil can support skin naturally. High in antioxidants and gentle by nature, these ingredients are ideal for skin needing repair, relief, and light protection without clogging pores. Opting for these kinds of hydrating ingredients gives your skin a better fighting chance against dry air and sudden weather changes. The right moisturiser doesn’t just comfort—it improves the way your skin functions. Featured Products for Combatting Dry Skin Some moisturisers go the extra mile when winter hits, helping your skin feel better almost straight away while working over time to restore balance. Founder's Formula has several products that suit the seasonal shift, offering lightweight feel with deep care. The Wild Rosella Hydrating Moisturiser is a top pick for daily use. This formula includes a mix of Wild Rosella, Aloe Vera, and Shea Butter to deliver moisture quickly and soothe dry areas on contact. It’s easy to apply and feels light on the skin, yet it delivers long-lasting results. If your face feels tight by midday or you notice patchiness after cleansing, this moisturiser can help reset balance fast. It’s also boosted with emollients that help lock in hydration and support the skin barrier. Antioxidant-rich Tasmanian Mountain Pepper adds calming support to keep flushes and redness under control. Apply a small amount to freshly washed, slightly damp skin for the best results. Morning and night use keeps the hydration floored and ensures skin stays soft, even in cool, dry air. If your skin is more mature, sensitive, or feeling the long-term effects of stress and dryness, the Snake Vine Super Anti-Oxidant Pro-Aging Moisturiser is worth considering. It contains the native Australian Snake Vine, a plant known for its potent antioxidant properties. This moisturiser focuses not just on hydration but also on cellular defence, aiming to support collagen and soothe fine lines caused by dryness. Though it’s rich and creamy, it sinks in easily, meaning you won’t be left with that heavy or greasy feeling. Incorporate this moisturiser after cleansing and serum steps, both morning and night. It’s especially effective in routines where antioxidant support and long-lasting hydration are priorities. To lock everything in and combat moisture loss overnight, the Botanical Barrier Balm (SLUG) is the perfect final touch. Acting as an occlusive layer, it locks down everything from serums to creams and helps skin repair as you sleep. Ingredients like Macadamia Oil and Cucumber Seed Oil provide added nourishment while the balm texture offers a breathable shield against dry air. The balm works best when applied over your moisturiser on slightly damp skin. Focus on areas that feel extra dry like around the nose, cheeks, or lips. Used at night, it helps skin wake up soft and settled. For those who experience windburn or blotchy skin, this last step adds extra protection and comfort between temperature shifts. Maximising Benefits of Your Face Moisturiser Making the most of your moisturiser in cold weather has as much to do with how you use it as what’s inside the jar. Technique, timing, and consistency all play important roles in keeping very dry skin balanced. Here are a few habits that can make a big difference: - Use a non-drying cleanser as your starting point. Fragrance-free and low-foam options work well.- Apply a serum or hydrating mist to damp skin. This creates the ideal base for your moisturiser to seal in water.- Follow while your skin is still a bit wet from earlier steps. This helps hold the hydration in place.- At night or in very dry conditions, finish with an occlusive like a barrier balm. If your skin is particularly reactive, don’t be afraid to reapply during the day. Keep a lightweight moisturiser at your desk or in your bag, especially if you work in an office with constant AC or heating. Skin under stress from these systems tends to dry out by the afternoon, and a midday top-up can really help. Using your moisturiser consistently is the final piece of the puzzle. Apply it after each cleanse and avoid long gaps between washing your face and using products. Hydrating your skin straight after cleansing locks in more moisture and maintains long-term comfort. Keep Your Skin Hydrated This Winter Dry, tight skin may be a common winter concern but that doesn’t mean it has to be your skin's reality. With the right face moisturiser for very dry skin, daily habits, and a little layering, you can keep your complexion feeling soft and resilient all season. Choosing products with familiar botanicals like Wild Rosella and Snake Vine can offer that gentle yet powerful care that makes your skin feel immediately better—and helps it cope better day after day. If you’re waking up with a dry or stretched feeling, or notice discomfort growing over the colder weeks, it might be time to update your routine. A small change—a richer cream, a targeted balm, or a moment of extra care—can go a long way. For skin that feels calm, hydrated, and protected, explore moisturisers that are built for the season and see what difference it makes. Struggling with winter dryness? A face moisturiser for very dry skin, like our Wild Rosella Hydrating Moisturiser at Founder's Formula, is designed to deliver deep hydration without the weight. Packed with calming botanicals and skin-loving emollients, it helps replenish moisture and keep your skin feeling soft, balanced, and protected through the colder months.

Dry skin often becomes harder to manage in winter, and there’s a good reason for it. As temperatures drop, the humidity in the air drops too, which means skin naturally starts to lose more water. That’s especially tough on anyone already dealing with dryness. Cold winds outside and heating inside both contribute to pulling moisture from the skin, leading to dullness, tightness, and flakiness that regular skincare might not fix. Getting to the root of why winter causes dry skin is the first step. From there, it’s about creating smarter habits and choosing products that help your skin recover and stay comfortable. With the right knowledge and routine, it’s completely possible to prevent winter dryness before it becomes a bigger issue. How Winter Weather Causes Dry Skin As winter rolls in, your skin reacts to more than just the cold. Low humidity in cold air means there’s less moisture available in the environment. Combine that with indoor heating and chilly winds, and it’s no wonder your skin feels stripped and sensitive. Here are some common ways winter messes with hydration: 1. Cold, dry air causes moisture evaporation. Your skin evaporates water more quickly in low humidity. This weakens the outer layers, leaving them dry and prone to flaking. 2. Indoor heating affects the skin too. Gas heaters, electric panels, and reverse cycle AC systems dry out indoor air. While warming the space, they create a dry environment your skin has to adjust to. 3. Long, hot showers break the skin barrier faster. Even though they feel amazing after being outdoors, hot showers can remove essential oils that hold in your skin’s moisture. 4. Harsh winds increase exposure damage. Winds physically strip moisture from the skin and can aggravate sensitivity. Areas like cheeks, lips, and the bridge of the nose suffer most. 5. Compromised moisture barrier. Over time, repeated exposure to cold air and heating affects the skin’s outer layer. This lowers its ability to retain water and protect against irritants. Think about your lips—how quickly they get dry and cracked in winter. That same process is happening to your face, even if it shows up more subtly. The earlier you address that dryness, the easier it is to avoid irritation down the track. Identifying and Treating Flaky Skin in Winter Flaky skin doesn't always make a dramatic entrance. It can start with something small like uneven makeup, rough patches, or areas that just feel off. Noticing those signs early is key. Look out for: - Patches of rough or dull texture before they become visible flakes- Makeup looking uneven or catching on dry spots- Skin that feels tight or uncomfortable after cleansing- Redness or irritation, especially after wind exposure- Moisturiser that sits on top of the skin instead of absorbing If you’re seeing or feeling any of this, your skin is telling you it’s time to level up your routine. Winter skin needs more than just a quick swipe of moisturiser. It needs products that support and protect the skin barrier from harsher conditions. Ways to help control flaky skin: - Swap in a richer moisturiser with ingredients like ceramides, macadamia oil, and shea butter- Use a gentle hydrating cleanser that doesn’t contain harsh surfactants- Apply moisturiser over a hydration serum while the skin is still damp- Stick with lukewarm water for cleansing and showers- Tap on a nourishing balm before bed on any flaky or irritated spots Changing your winter habits as soon as skin feels tight can help maintain balance and stop patches from forming. Your skin heals better when it's supported in small, thoughtful ways. Recommended Products for Battling Winter Dry Skin If your skin dries out as soon as the weather turns, you’re not imagining it. Making simple tweaks in your product choices can help you stay comfortable through dry spells. Three standout products tackle winter dryness from different angles with calming and nourishing ingredients. Wild Rosella Hydrating Moisturiser is a top choice for keeping skin hydrated without weighing it down. It’s light, fast-absorbing, but still leaves the skin with a soft, lasting glow. This face moisturiser includes hydrating botanicals like Wild Rosella, Aloe Vera, and Irish Moss Extract to replenish dehydrated skin. Ingredients like Macadamia Oil and Shea Butter add gentle richness, smoothing over rough patches without feeling greasy. It’s perfect for daily use when you want skin to stay soft and plump through fluctuating temperatures. For those needing an extra layer of support, the Snake Vine Super Anti-Oxidant Pro-Aging Moisturiser is a richer option. This moisturiser includes potent native Australian Snake Vine Extract, which offers antioxidant benefits that help reinforce the skin’s natural defence. It also features Tasmanian Pepper Berry, known to reduce signs of irritation, paired with Aloe Vera and sunflower seed lipids for deep hydration. It feels luxurious at night, especially for mature or reactive skin that needs soothing care. On days when certain areas start to flake, crack, or sting, the Botanical Barrier Balm (SLUG) steps in to calm things down. Ideal for sealing in moisture, this balm is great for dry spots like around the nose or chin. It’s packed with Macadamia Seed Oil, Cucumber Seed Oil, and Kakadu Plum Oil, which work together to restore comfort and protect the area. This is a skin rescue product for winter’s worst moments. A little goes a long way in supporting the skin overnight or preventing further irritation during the day. Using the right product for your skin’s needs can be the difference between a rough season and one where your skin stays consistently happy. Lifestyle Habits That Support Hydrated Skin in Winter Products play a big role, but lifestyle habits matter too. While winter can make good skin harder to maintain, a few changes in daily routines can slow down water loss and protect that all-important barrier. Try these tips alongside your skincare: - Drink plenty of water. Colder weather tends to shift our focus to tea, coffee, or hot chocolate. Keep a bottle or glass of water handy throughout the day as a visual reminder. - Add moisture to indoor air. Since indoor heating creates dry air, using a humidifier in your bedroom, living room, or wherever you spend most time can support your skin. - Layer up outdoors. Face coverings and scarves create a physical barrier from the cold wind. Your skin will thank you for shielding it from exposure. - Reduce shower time and heat. Shorter, warm showers help maintain the skin’s natural oils better than long, hot ones. - Gently pat skin dry. Instead of harsh towel drying, dab your skin and moisturise straight away while it’s still lightly damp to trap in hydration. Your daily routine carries a lot of weight during colder months. Combined with effective skincare, these simple lifestyle changes can steady your skin through winter. Keep Your Skin Hydrated All Winter Long Winter doesn’t have to mean giving in to tight, flaky skin. By recognising how environmental changes affect hydration and then matching your skincare and habits to suit the season, you set a stronger foundation for comfort and resilience. Whether it’s switching to a richer moisturiser, protecting skin from the wind, or running a humidifier overnight, these small shifts compound over time. With reliable ingredients like Wild Rosella, Snake Vine, or Kakadu Plum Oil in your corner, and the right products on rotation, your skin can stay smooth and calm all season. Discover a nurturing approach to managing those skincare challenges this winter. At Founder's Formula, our Wild Rosella Hydrating Moisturiser is packed with native botanicals to provide the deep hydration your skin needs. This lightweight, yet deeply moisturising formula helps keep your skin plump and dewy, giving you relief from tightness and flakiness. Experience the benefits of scientifically blended nature and explore our solution for dry skin to see why this moisturiser is a perfect fit for your skincare routine.

L-ascorbic acid, the most active form of vitamin C, is a popular ingredient in skincare for good reason. It’s known for boosting skin brightness, helping even out tone, and supporting collagen for firmer-looking skin. But as effective as it is, it’s also pretty unstable. If it’s not stored the right way, it can lose its punch fast. That means the benefits you’re after might not reach your skin at all. Skincare lovers often ask how to know if their vitamin C serum has gone off, or how to keep it fresh longer. These are important questions. Understanding how L-ascorbic acid behaves outside the bottle will help you get the most out of it. Whether you're new to serums or experienced with actives, knowing how to treat this ingredient right can make all the difference. What Is L-Ascorbic Acid Serum? L-ascorbic acid is a pure form of vitamin C that easily soaks into skin and starts working quickly. It targets early signs of ageing by helping the surface look smoother and more even, with a natural glow that shows up over time. On top of that, it supports your skin’s barrier and helps calm things down when you’re dealing with dryness or dullness. One reason this ingredient stands out is how fast it works when it’s fresh. But that’s also why it needs to be looked after carefully. L-ascorbic acid isn’t as stable as other forms of vitamin C. The minute it's exposed to air, heat, or light, it can start to oxidise. That’s when it changes colour, loses its power, and might even start to irritate your skin. In formulas that focus on natural support, L-ascorbic acid teams up well with native botanical ingredients. When blended with extracts like emu apple or mountain pepper, it can offer extra antioxidant protection and help shield the skin from daily stress. This combination makes it a strong choice for those looking for results without feeling like they’ve stripped their skin raw. What Affects The Stability Of L-Ascorbic Acid? To keep your serum working at its best, it helps to know what causes it to break down. Most of the time, it's not just one thing. A mix of exposure to the elements and storage habits make the biggest difference. And unlike some skincare that stays shelf-stable for years, L-ascorbic acid needs a bit more attention. Here are the main factors that affect how long your serum lasts: - Light: Direct sunlight or strong indoor light can cause oxidation. That’s why most vitamin C products come in dark or opaque bottles- Air: Every time you open the bottle, air gets in. Oxygen causes vitamin C to degrade, especially if the packaging isn’t airtight- Heat: Leaving the serum in a bathroom that's warm and steamy, or near a window, shortens its life. High temperatures speed up chemical breakdown- Water contamination: Dipping fingers or letting water into the dropper can change the product’s structure and lead to early spoilage If you’ve ever noticed your serum turning from clear or pale yellow to orange or brown, that’s a sign it’s already oxidised. It might still be safe to use, but it probably won’t give you the results you expected. Storing it properly from the start helps prevent this and makes sure each drop counts. Proper Storage Techniques For Maximising Longevity Once you’ve opened a fresh bottle of L-ascorbic acid serum, the clock starts ticking. But there’s good news: the way you store it really matters. Keeping it in low-light, cool conditions can help it stay active for longer, so every drop does more of what your skin needs. Here are a few tips to keep your serum working at its best: - Store it in the fridge. Not the freezer. The regular fridge door is fine and helps slow oxidation- Keep the cap tightly closed. Air sneaks in fast if the lid’s loose, and oxygen breaks down vitamin C quickly- Use the dropper responsibly. Don’t touch it to your fingers or face. That can introduce oil and bacteria- Avoid the bathroom shelf. Steam and warmth from showers can change the formula faster than you’d think- Stick with dark, amber, or opaque packaging. If your bottle is clear, wrap it in foil or keep it inside a cupboard Think of it like keeping lemons fresh. Leave them out in the sun or next to the oven, and they’ll spoil early. But store them in the right conditions, and they’ll hold their punch much longer. Signs Of Serum Degradation Even when you’ve done all the right things, it helps to know how to spot when a product’s gone past its prime. L-ascorbic acid is pretty straightforward when it starts to break down. It tells you by how it looks, smells, and feels on your skin. Here’s what to watch out for: - Colour change: It usually starts clear, pale, or light yellow. If it turns orange, brown, or murky, it’s a red flag- Weird smell: A sharp scent or oily, metallic smell means the formula might be off- Texture shifts: If it becomes sticky, watery, or thickens too much, it may not apply evenly or absorb well One example is when a serum that used to glide on easily starts to feel tacky or tight after application. That’s a hint the formula’s changed and may not offer the same results as before. When you see these changes, it’s safer to stop using the product. Even if irritation doesn’t happen right away, degraded ingredients probably won’t do much good, and they might actually cause flare-ups in sensitive skin. Maintaining Effective Skincare With L-Ascorbic Acid L-ascorbic acid can be a standout ingredient in your routine if used with care. To keep it working without messing with your skin’s balance, it helps to build a routine around protection and support rather than piling on too much at once. Stick with these simple pointers as you go: - Use it in the morning on clean, dry skin- Follow with a hydrating serum and moisturiser- Finish with broad-spectrum sunscreen- Alternate with non-active days if your skin starts to feel tight or irritated Botanical ingredients like emu apple, snowflower, and Tasmanian blue gum make good companions for vitamin C. These support hydration and offer extra antioxidant coverage without overwhelming the skin. They build a calm, bright surface over time when used alongside or around active ingredients. If your skin’s new to L-ascorbic acid or you’re coming back after a break, go easy. Start with every third day for the first week, then shift to every other day as your skin settles in. Routine and recovery go hand in hand here. Keeping Your Skincare Effective To get the most out of your serum, treat it like something that needs care, not just a quick swipe before bed. The small habit of keeping your bottle cool and dry, using it with clean hands, and paying attention to signs of degradation can go a long way. It’s also about knowing what your skin needs and when. If your goal is to fade dark spots, brighten tone, or just support your skin through changing weather, L-ascorbic acid can help. But it has to be fresh to work. Stay consistent with your use, stick to gentle support systems like hydrating layers and antioxidants, and take the time to see how your skin responds. That’s where the real results come from. To keep your skin glowing and healthy, use products that maintain their potency and deliver real results. Learn how a high-quality L-ascorbic acid serum can brighten your complexion and support collagen naturally. Explore the range at Founder's Formula and experience the difference botanical skincare can make.

Dealing with extremely dehydrated skin can feel like a never-ending cycle. One day your skin seems balanced, and the next, it’s dry, tight, and irritated no matter how much product you apply. It can be especially frustrating during winter, when cold air outside and heaters inside strip even more moisture from the skin. A thick layer of moisturiser may seem like the right move, but if it's not applied correctly or doesn’t suit your skin’s needs, you could be missing out on real hydration. Your moisturiser does more than just sit on the surface. When chosen well and used the right way, it can restore comfort, reduce flakiness, and help repair the skin’s barrier over time. The trick is knowing what to look for, how to use it properly, and what habits to pair it with. That’s where Founder's Formula comes in, offering skincare solutions made with potent Australian botanicals that truly support hydration from the outside in. Understanding Extremely Dehydrated Skin Extremely dehydrated skin is more than just dry skin. It’s a condition that means your skin isn’t holding onto moisture as it should. You might feel tightness, itchiness, or see flaking across areas like your cheeks, chin, or forehead. Sometimes it becomes so sensitive that applying products can sting or cause redness. Makeup may sit unevenly or cling to rough patches, and your skin might feel uncomfortable throughout the day, even if you’ve already moisturised. There are several common triggers for this: - Cold, windy weather and indoor heating during winter- Long, steamy showers that strip away natural oils- Overusing exfoliants, acids, or foaming cleansers- Not drinking enough water- Skipping moisturiser or using one that doesn’t suit your skin Stress doesn’t help either. When you're not sleeping well or feeling overwhelmed, the skin can struggle to repair itself. Even seasonal changes bring moisture loss, especially when indoor heating lowers humidity levels. Understanding the root of the problem is the first step. Trying to scrub or mask away the dryness won’t fix it. The real solution is to rebuild the skin’s ability to hold onto water, starting with good habits and the right products. Choosing The Right Face Moisturiser If your skin is extremely dry or dehydrated, it’s important to pick a moisturiser that does more than just feel rich on the surface. A good product will hydrate, seal, and support your skin’s barrier. Not all moisturisers are created equal, so it helps to know what to look out for. Key ingredients to look for in a face moisturiser for very dry skin: - Hyaluronic acid – helps draw water into the skin, plumping and softening it- Glycerin – hydrates deeply and supports ongoing moisture- Squalane – nourishes and restores surface smoothness- Shea butter – protects and relieves dryness in rough patches- Native Australian botanicals – Kakadu plum and emu apple are rich in antioxidants and nutrients that help defend and repair Avoid anything heavily fragranced or alcohol-based, as these can make dryness worse. Texture also matters. Thick, creamy moisturisers or balms tend to provide better lasting hydration than lightweight lotions, especially in winter months. What makes Founder's Formula moisturisers unique is their use of Australian plant-based ingredients that are packed with skin-loving compounds. These native extracts are designed to deliver lasting hydration without throwing your skin out of balance. Steps For Effective Application Applying moisturiser the right way can make a big difference in your results. It’s not just about what’s in the jar, but how and when you use it on your skin. For anyone with extremely dry or flaky skin, this step is where things can turn around. Here’s a simple guide to get the most out of your moisturiser: 1. Start with freshly cleansed skin Use a facial cleanser that doesn’t strip your skin. After rinsing, gently pat dry with a clean towel, but let your skin stay slightly damp. 2. Apply within one minute of cleansing This is the window where your skin will absorb hydration best. Waiting too long means the moisture can evaporate before you seal it in. 3. Use small amounts and take your time A little goes a long way. Try a pea-sized amount for each section of your face. It’s better to layer than to apply one thick coat that just sits on the surface. 4. Press the product into the skin Skip the rubbing. Gently press or tap your moisturiser in with your fingertips. This helps it absorb better and avoids irritating sensitive areas. 5. Add a facial oil on top if needed If you’re still feeling dry, a light layer of face oil over your moisturiser can help seal everything in and provide an extra layer of comfort. Stick with this approach in both your morning and night routine. During colder months, when indoor heat and wind are daily challenges, these steps become even more important to protect skin from drying out further. Extra Habits That Support Skin Hydration A great moisturiser doesn’t work in isolation. Supporting your skin with better habits helps lock in the gains and makes day-to-day care easier. Here are a few small changes that can improve hydration levels and help prevent flare-ups of dry, flaky skin: - Drink more water throughout the day, especially in winter- Take shorter, cooler showers and avoid washing your face with hot water- Switch out exfoliators or astringents for gentler options- Use a humidifier in your bedroom or living space- Stick with your full skincare routine every day, even when the skin looks better Products that pair well with a face moisturiser for very dry skin include hydrating serums and gentle exfoliants. A serum gives a boost of moisture underneath your moisturiser, and light exfoliation a couple of times a week helps remove dead skin buildup so your products absorb more deeply. Australian botanical ingredients found in Founder's Formula products offer another layer of benefit. These antioxidants and multivitamin-rich extracts calm, nourish, and support long-lasting hydration. Achieve Hydrated Skin with Founder's Formula Managing extremely dehydrated skin takes a bit of care and consistency. It’s not about piling on more product, but about choosing wisely and applying it the right way. That includes knowing what skin needs after cleansing, giving it the right ingredients, and following through every day with small, steady habits. Change doesn’t have to come from a hundred products or complicated steps. Even one simple but effective moisturiser, full of skin-strengthening botanicals, can make a major difference when used well. With the help of products made from Australia’s own native extracts, like those from Founder’s Formula, you can start reversing the cycle of dryness, flakiness, and tightness. Just by pairing the right moisturiser with a better application method and lifestyle choices, smoother, calmer skin can be closer than you think. If your skin has been feeling extra dry and tight lately, the right combination of hydration and barrier support can make all the difference. At Founder's Formula, we create thoughtful skincare powered by native Australian botanicals to help restore comfort and balance. Explore our collection of face moisturiser for very dry skin to support smoother, healthier-looking skin every day.

Have you ever heard of Kakadu Plum? This little fruit, native to Australia, is making its mark on skincare routines across the country. Known for its outstanding vitamin C content, Kakadu Plum is a standout in natural beauty. It helps brighten your complexion, supports collagen, and can reduce dark spots. All that in a single fruit. It's no wonder people are turning to this ingredient when hunting for products that actually work. At Founder's Formula, we're proud to harness the power of Australian Kakadu Plum in our products. This ingredient has a long history of use in Indigenous traditions and is now supported by modern skincare science. With more people wanting results from ingredients that are cleaner and closer to home, Kakadu Plum offers the best of both. The Science Behind Kakadu Plum’s Vitamin C Power Not all vitamin C is created equal. Kakadu Plum contains more vitamin C than almost any other fruit on the planet. Just think about that for a moment. You’re getting a natural source of one of skincare’s most trusted vitamins, straight from the Australian bush. Vitamin C plays a key role in how your skin looks and behaves. Here are a few ways it helps: - Brightens skin by reducing dullness and reviving tired complexions - Boosts collagen production to support firmness and reduce fine lines - Fades the appearance of dark spots and helps your skin tone look more even These are real results people care about. And because it’s coming from a potent botanical source, you’re also getting nutrients that are better absorbed by the skin than synthetic alternatives. How Kakadu Plum Enhances Skincare Vitamin C might be the big headline when it comes to Kakadu Plum, but it’s not the only thing worth talking about. This fruit also contains a bunch of other antioxidants, including gallic acid and ellagic acid. These offer extra protection against things that age and irritate your skin, like pollution and daily sun exposure. When vitamin C meets these antioxidants, the effects are even better. Working together, they protect your skin’s natural barrier, calm sensitivity, and help keep moisture in. This combo is especially useful when you’re trying to prevent early signs of ageing, like fine lines and uneven tone. What makes this even more effective is pairing Kakadu Plum with ingredients such as hyaluronic acid or other native Australian botanicals. These combinations help leaves your skin feeling hydrated, calm, and visibly healthier. Incorporating Kakadu Plum Into Your Skincare Routine One of the easiest ways to get the benefits of Kakadu Plum is by adding it to the routine you already follow. You don’t have to overhaul your whole skincare shelf. Instead, look for key products that include this ingredient and rotate them in across your morning and night steps. Here are some of the top product types where Kakadu Plum shines: - Vitamin C serum: Typically applied in the morning, this delivers a concentrated dose that absorbs quickly. - Moisturiser: A good choice to lock in hydration for the day or night, and helps maintain skin softness. - Cleanser or oil cleanser: Start or end your day with a product that gently removes dirt while giving your skin a nutrient boost. - Clay mask or exfoliator: Use 1–2 times per week to refresh the skin, remove debris, and let the benefits of Kakadu Plum soak in deeply. A simple routine could look like this: 1. Morning: Cleanse, apply a Kakadu Plum-based serum, follow with moisturiser and sun protection. 2. Evening: Cleanse again, use an exfoliator twice a week, then moisturise to help skin repair overnight. If you’re switching over from other products, try one new product at a time and see how your skin responds. Sometimes, less really is more. Give your skin what it needs without weighing it down. Why Choose Products With Native Botanicals There’s something special about native botanicals. They grow in some of the toughest environments on Earth, and they’ve evolved powerful compounds to protect themselves. Kakadu Plum, Waratah, and Banksia are all examples of this resilience. When used in skincare, these plants offer the same kind of protection to your skin. That includes hydration support, anti-inflammatory benefits, and antioxidant properties. For people living in Australia, these ingredients also make sense because they’re suited to our climate, helping skin cope with heat, dryness, and changing conditions. It’s also worth considering where your skincare ingredients come from. Native botanicals used in high-quality products like ours are typically harvested using sustainable practices. That means local communities benefit, and environmental impact is reduced. It’s a smarter, more responsible way to enjoy skincare that works. Combining Australian Kakadu Plum with other botanicals gives your skin a multi-layered routine that defends, supports, and restores. It can improve how your skin feels now, while also protecting it for the future. Shine Bright With Kakadu Plum There’s no need to complicate your skincare. If you're after something that works, feels good to apply, and follows through with results, Kakadu Plum is worth a look. This ingredient lives up to the hype, combining natural strength with clinical results. With its ability to brighten, hydrate, and protect, Australian Kakadu Plum earns its place in any skincare routine. Whether you use it to target dark spots or just want more radiant skin, the benefits add up. Founder's Formula is proud to feature this powerful ingredient in products made for people who want to care for their skin in a way that’s simple, honest, and grounded in nature. To explore skincare backed by science and grounded in nature, browse the Founder's Formula collection featuring ingredients like Australian Kakadu plum for a routine that supports brightness, hydration, and long-term skin health.

If you have been browsing skincare tips lately, you have probably seen the word slugging pop up. It’s been trending all over social media, but what exactly is it? Slugging skincare is a simple, low-maintenance method that helps lock in moisture to heal dry, irritated skin. The name sounds a little funny. It comes from the shiny, “slug-like” look your face has when it is coated in a thick layer of moisturiser. This skincare trick originally comes from Korean beauty routines, which focus on keeping skin healthy, soft, and well-hydrated. Over time, slugging has become popular all around the world, including right here in Australia, where many people are discovering how helpful it can be, especially during our chilly winter months. Why Slugging is Particularly Useful in Australian Winters Australian winters might not be as icy as Europe or North America, but they can still be harsh on our skin. The cold air, dry winds, and lower humidity in many parts of Australia can leave skin feeling rough, flaky, and sometimes even painful. When the air is dry, the moisture in our skin can easily disappear. This is called trans-epidermal water loss. Basically, your skin dries out while you sleep, especially if you don’t protect it properly. Slugging skincare is perfect for winter skincare in Australia because it acts like a barrier, sealing in moisture and stopping your skin from drying out overnight. It also helps repair your skin’s natural barrier, which can get damaged when your skin is too dry. By slugging, you’re giving your skin a chance to heal while you rest, making for more hydrated skin in winter. How to Slug: A Step-by-Step Night Routine Getting started with slugging skincare is surprisingly easy. It’s typically done at night just before bed, in conjunction with your normal routine. Here’s a simple night routine to follow for optimum results: 1. Cleanse Your Face Wash your face gently to remove makeup, sunscreen, or dirt. This step is super important as you don’t want to trap anything under the slugging layer. 2. Hydrate Your Skin Do you have a normal nightly routine when it comes to products? If the answer is yes, stick to that. Whether it be using moisturisers or hydrating serums, whatever you use normally is what we typically recommend. If you don’t have a routine, we can help you build one with our skin quiz!  Products with hyaluronic acid or glycerin work well because they pull water into your skin. Otherwise, we are strong advocates of ingredients using kakadul plum, full of vitamins, perfect for hydration! 3. Seal It All In Finally, apply a thin layer of an occlusive product, like a balm or thick ointment, to lock in all that moisture. Commonly, people would use petroleum-based products; however, more people are opting for natural plant-based alternatives, which is why we’ve created our Botanical Barrier Balm. Apply it all over your skin after That’s it, you’re slugging! How Often Should You Slug? View this post on Instagram A post shared by Founder’s Formula (@founders_formula) In winter, 2-3 times a week is a good starting point. If your skin is really dry, you might slug every night. If you have oily or breakout-prone skin, you can try slugging skincare just once a week or only on dry patches. There is no limit on how often you can slug, you just do what feels right for you or based on your dermatologist's recommendations.  Tips to Avoid Clogged Pores and Ensure Results: Always start with a clean face. Gently exfoliate once or twice a week to keep your skin smooth and prevent clogged pores. Use fragrance-free products to avoid irritation. Products to Use for Slugging Here in Australia, there are plenty of products you can use for slugging, however, not all are as great for your face as others. Most supermarket options will be petroleum-based, which still achieves the results; however, they also have their drawbacks when compared with plant-based alternatives.  Natural or Plant-Based Options: Founder’s Formula SLUG: This is a plant-based slugging balm made right here in Australia. It’s a great option if you want something natural that still gives strong hydration. Lanolin-Based Balms: Lanolin comes from wool and works really well to seal in moisture. Shea Butter Products: Shea butter is a natural fat that’s rich, creamy, and very nourishing. Why Natural Plant-Based Alternatives Are Better Than Petroleum Jelly Petroleum jelly is great for locking in moisture, but it doesn’t actually nourish your skin, it just sits on top like a skin barrier protection. Natural, plant-based products (like lanolin, shea butter, and Founder’s Formula SLUG) do more. They protect your skin and feed it with vitamins and healthy oils that help it heal and stay soft. View this post on Instagram A post shared by Founder’s Formula (@founders_formula)   Plant-based options also: Feel lighter and less greasy Are kinder to sensitive skin Are better for the environment If you want your skin to feel healthy, not just covered, natural alternatives are the better choice. Practical Advice for Winter Slugging Skincare Always take care of the following things: Keep Your Bedding Clean: Slugging can leave some product on your pillow. You can protect your pillow by laying down a clean towel or using a silk pillowcase, which also helps your skin and hair. Adjust to Your Skin Type: If your skin is oily or prone to breakouts, you can still slug- just try doing it less often or only on dry spots like cheeks or under your eyes. Listen to Your Skin: If your skin starts feeling heavy or if you notice any breakouts, it’s okay to slug less often or try switching to a plant-based balm. FAQs about Slugging Let us answer some common queries about slugging skincare: 1. Can people with oily or acne-prone skin try slugging? Yes, absolutely. Just go slowly, try it once a week or only in areas that feel really dry. 2. Will slugging clog my pores? Not if you apply it to clean skin and choose gentle, fragrance-free products. If you’re worried, start with a light layer and see how your skin feels. 3. Is slugging good for summer? Slugging skincare works best in winter when the air is dry, as it works best for dry skin repair. In humid Australian summers, it can feel too heavy and might make your skin sweat. If you really need to slug in summer, try a very thin layer or just treat dry patches instead of your whole face. Conclusion Slugging skincare is a simple, affordable, and super-effective way to care for dry skin in Australia’s winter months. It helps protect your skin barrier, keeps moisture locked in, and can leave your face feeling soft, smooth, and calm by morning. Whether you choose a petroleum-based balm or a natural, plant-based product like Founder’s Formula SLUG, slugging is an easy step to add to your overnight skincare routine for stronger, healthier skin. If you’re ready to try slugging, check out the plant-powered skincare at Founder’s Formula. It’s designed with Australian skin and weather in mind.

When you think of tobacco, your mind may instinctively take you back to an old ‘80s Holden Commodore, windows down, fabric interiors etched with the scent of Winfield Blues… But thankfully, we’re not talking about that kind of tobacco. The star of our Phyto-A+ Australian Native Tobacco Serum is Nicotiana benthamiana, a wild Australian plant that does belong to the tobacco family—yes—but what we’ve harnessed from it is far from cigarettes and smoky lounges.  Instead, this humble flowering plant is the botanical host for Reneseed™, a breakthrough biotechnological active that’s designed to help support collagen production and skin renewal in a way that’s gentle, plant-powered and backed by emerging science. From outback flower to biotech superstar Nicotiana benthamiana has been used by Indigenous Australians for generations and studied in science labs around the world. Why? Because this humble plant is incredibly good at producing complex proteins, including one very special one that supports healthy, youthful-looking skin.  Through a natural (and non-GMO) process called transient expression, scientists introduce a synthetic gene into the plant’s leaves. The plant then does its thing, producing a purified peptide called Hexapeptide-40 sh-polypeptide-76. That’s the active ingredient in Reneseed™, and it’s the collagen-supporting powerhouse behind our Phyto-A+ Serum. Think of the plant like a mini lab in the soil, growing the good stuff, minus the chemicals or harsh processing. As Dr Annie Holden, anthropologist and founder of Founder’s Formula, explains: “Reneseed is one of the most exciting ingredients we’ve worked with. It gives us a way to support skin structure and vitality using Australian nature and clean, scientific precision. It’s gentle, potent and proudly plant-based.” What does Reneseed™ do? Reneseed™ has been clinically tested by its developer, and the results are seriously impressive: Helps support collagen I production Helps improve epidermal thickness and lipid synthesis (hello, plumpness) Helps reduce the appearance of fine lines and visible pores Helps boost firmness, elasticity and hydration And, unlike retinol, it does all that without the irritation or sun sensitivity. In fact, in clinical studies, Reneseed™ was shown to be 4x more effective than retinol at stimulating collagen. Real results from real people When tested in a 28-day study on women aged 45–65 using 2% Reneseed™, researchers found: Up to 42% reduction in wrinkle count Up to 28% boost in hydration Up to 22% increase in firmness Visible improvement in radiance and texture All without the redness, peeling or flaking that often comes with traditional active ingredients. It’s important to add that individual results may vary and we always recommend consulting a healthcare professional before starting a new skincare regimen. Why call it ‘Native Tobacco Serum’? We get this question a lot, and it’s a good one. While the serum isn’t made from tobacco, the name pays homage to its source plant, Nicotiana benthamiana. It’s a uniquely Australian story: combining ancient botanicals with cutting-edge biotechnology to support skin health, naturally. Who is the Phyto-A+ Australian Native Tobacco Serum for? Our serum is for anyone looking to support their skin through natural, science-backed means. It’s suitable for most skin types and may be especially beneficial for those noticing signs of environmental or age-related skin changes. And thanks to its gentle formulation, it’s ideal for daytime use, something traditional retinoids can’t always claim. Always patch test before use. If you have specific skin concerns, we recommend speaking with your healthcare provider. Use morning or night, before moisturiser, and follow with your favourite SPF during the day. Award-winning innovation, recognised globally Our Phyto-A+ Australian Native Tobacco Serum was recently named Editor’s Choice at the prestigious international Beauty Shortlist Awards. Celebrated for its plant-powered innovation and performance, our serum has been recognised as one of the most advanced biotechnological serums available today. It’s one more reason we’re so passionate about combining native Australian ingredients with leading-edge science, and it makes our Gift Set perfect for anyone looking to start their Australian botanical skincare journey.  Proof that plants are powerful At Founder’s Formula, we believe skincare should work in harmony with nature and your skin. The Phyto-A+ Australian Native Tobacco Serum is our way of celebrating both. Powered by Reneseed™, supported by science and inspired by Australian biodiversity, it’s a serum designed to do more with less. Experience the award-winning difference and shop our winning formulas today.  Curious about more plant-powered skincare? Take a look at the benefits of Kakadu Plum or get the latest facts in our Vitamin C myth-buster.

The 2025 Beauty Shortlist Awards have been announced, and we’re thrilled with the results! This year, Founder’s Formula has taken home six prestigious awards, including five wins—one being the coveted Editor’s Choice title—and Finalist recognition, solidifying our place among the world’s most innovative and effective natural skincare brands. This achievement is especially significant for us as an Australian brand. Being recognised on a global stage alongside some of the most renowned beauty and wellness brands highlights not only the efficacy of our formulations but also the power of Australian botanicals. So, let’s find out what makes the Beauty Shortlist Awards so important and which of our products took out the top spot.  What do the Beauty Shortlist Awards represent? The Beauty Shortlist Awards have been around since 2012, and they shine an important light on natural, ethical and sustainable beauty brands with exceptional products. With 100% independent judging panels across the UK, Europe, USA and Australia, these awards are known for their integrity and transparency. They provide a level playing field for both global and emerging artisan brands, ensuring that only the most deserving products rise to the top. For Founder's Formula, winning these awards is more than just recognition, it’s a validation of our mission to harness the power of Australian botanicals in scientifically backed, results-driven formulations. This achievement is a reflection of our unwavering commitment to creating potent, clean and clinically effective skincare. A special mention goes to our Phyto-A+ Australian Native Tobacco Serum, which was awarded Editor’s Choice, a title reserved for standout products that demonstrate exceptional formulation, performance and innovation. This cutting-edge serum is truly remarkable, leveraging advanced bio-peptide technology to help deliver visible results in skin renewal, collagen production and overall radiance.  Our Founder’s Formula philosophy: blending science with the best of nature At Founder's Formula, our approach is simple: start with nature, perfect with science. Founded by Dr Annie Holden, an economic anthropologist and passionate advocate for Australian botanicals, our brand is dedicated to crafting skincare that is both luxurious and highly effective.We meticulously select the most potent wild-harvested and organic Australian botanicals, building each formulation around scientifically validated ingredients. Every product is designed to work with the skin, not against it, ensuring optimal absorption and effectiveness without irritation.With sustainability at our core, we prioritise Indigenous sourcing partnerships and small-batch production to maintain the highest quality standards while supporting local communities. Taking home gold: our 2025 Beauty Shortlist Award-winning formulations Our award-winning products showcase the power of Australian botanicals paired with advanced science. Recognised at the 2025 Beauty Shortlist Awards, these formulas set new standards in skincare efficacy. Each formula has been carefully developed to optimise real, visible results, and we’re honoured to see them recognised on a global stage. 🏆 WINNER: Best moisturiser for mature skin – Wild Rosella Hydrating Moisturiser Our deeply hydrating moisturiser is enriched with Wild Rosella extract, Kangaroo Flower and Macadamia oil, helping to deliver long-lasting hydration for up to 72 hours.  Clinically proven to help improve skin elasticity, reduce fine lines and enhance firmness, it helps provide an ultra-nourishing experience, designed to leave mature skin looking visibly plumper, healthier and more radiant. Shop our award-winning Wild Rosella Hydrating Moisturiser today. 🏆 WINNER: Best vitamin C serum – Wild-Harvested Australian Kakadu Plum Vitamin C Serum  Formulated with wild-harvested Kakadu Plum—one of the richest sources of Vitamin C on earth—this potent serum helps brighten skin, fade dark spots and boost collagen production.  With added Waratah Extract and Finger Lime Caviar, it enhances antioxidant protection against free radicals while promoting a smoother, more evenly toned complexion. Shop our award-winning Wild-Harvested Australian Kakadu Plum Vitamin C Serum today. 🏆 WINNER: Best eye serum (fatigue) – Native River Mint Eye Serum Designed to depuff, brighten and hydrate the delicate eye area, this refreshing serum is powered by Native River Mint and Wild Orange Pearl. These powerful ingredients help increase microcirculation and strengthen capillaries, and in turn, help to visibly reduce dark circles and puffiness. Infused with Tasmanian Mountain Pepper Berry and peptides, it helps provide a cooling sensation that may help revive tired eyes while delivering long-term skin benefits. Shop our award-winning Native River Mint Eye Serum today. 🏆 WINNER: Best cleansing oil – Macadamia Omega-7 Cleansing Oil A luxurious yet lightweight cleansing oil, enriched with Macadamia Omega-7, Australian Sandalwood and Blue Cypress oils, this formula helps to effortlessly melt away makeup, sunscreen and impurities while nourishing the skin’s barrier. Its rich concentration of natural squalene and phytosterols helps to ensure deep hydration and skin restoration, leaving the complexion feeling soft, balanced and refreshed after every use. Shop our award-winning Macadamia Omega-7 Cleansing Oil today.   🏆 WINNER: Editor’s Choice – Phyto-A+ Australian Native Tobacco Serum This breakthrough serum features an innovative bio-peptide derived from Australian Native Tobacco, clinically proven to be four times more effective than retinol at stimulating collagen production. It helps to reduce the count, volume and depth of wrinkles, minimise pores and enhance skin radiance by 47%, making it one of the most advanced plant-powered serums on the market. Shop our award-winning Phyto-A+ Australian Native Tobacco Serum today. 🏅 FINALIST: Lemon Myrtle BHA Refining Cleansing Oil This clarifying cleansing oil was recognised for its ability to deeply cleanse while refining pores and balancing sebum production. Infused with Lemon Myrtle, Kakadu Plum Oil and Salicylic Acid (BHA), it effectively reduces blackheads, prevents breakouts and promotes skin renewal, making it an ideal choice for acne-prone and congested skin. Shop our award-winning Lemon Myrtle BHA Refining Cleansing Oil today.     Sharing the spotlight with the best in beauty It’s fair to say we’re in very good company. Winning these awards places Founder's Formula alongside some of the most esteemed brands in the beauty industry. We’re incredibly honoured to be recognised among names like Team Dr Joseph, Aya Skincare, Black Chicken Remedies and Hark & Zander, all of whom share our commitment to innovation and ethical skincare. The future of skincare: our Founders Formula commitment to excellence These awards reinforce our mission to continue leading the way in clean, clinical skincare powered by the best of Australian nature. At Founder's Formula, we’re not just formulating products—we’re pioneering the future of skincare, ensuring that every bottle delivers on its promise of transformative results. We’re beyond grateful for this recognition and for the trust our customers place in us every day. Here’s to another year of innovation, sustainability and skin-loving science! Experience the award-winning difference and shop our winning formulas today.