Empowering Skin Professionals with Science-Backed Australian Skincare
Partner with a brand that blends Australian innovation, science, and nature to deliver real results your clients will see and feel.
Why Stock Founder’s Formula
Award-Winning Australian Brand
Formulated by a professional cosmetic chemist in a TGA-accredited laboratory, using clinically proven actives and native botanicals unique to Australia.
Proven Results, Naturally
Our serums, moisturisers, and professional boosters are backed by scientific data and loved by both clients and therapists for visible results in skin hydration, firmness, and radiance.
Professional-only range
Offer exclusive Back Bar sizes, booster serums, and prescription-only formulas designed for in-clinic treatments and post-procedure care.
Strong Marketing & Brand Awareness
We invest heavily in national digital campaigns, PR, and content creation to drive consumer awareness and demand — helping you attract new clients and grow retail sales.
Local, Ethical & Sustainable
Made on the Sunshine Coast with sustainably sourced ingredients, recyclable packaging, and a commitment to clean, ethical skincare.
Plus
Access our exclusive Wholesale Education Portal with:
- Monthly live training and Q&A sessions
- Printable treatment room guides & A5 posters
- Product knowledge sheets, ingredient benefits, and retail tips
- One-on-one coaching with our Head Educator, Angelina Kettle, with 20+ years in skincare education
Our Best Sellers
Our best-selling collection brings together proven, results-driven formulas that clients return for, making it an easy addition to any retail mix. Designed to perform in both treatment and take-home settings, it supports strong sell-through, repeat purchase, and elevated client trust.
Macadamia Omega - 7 Organic Cleansing Oil
Snake Vine Super Anti-Oxidant Pro-Aging Moisturiser
CALM Tasmanian Mountain Pepper Berry Serum
Elevate your Retail Offering
"Founder’s Formula is about more than great skin, it’s about confidence, connection, and care. It’s about empowering people to glow in their own skin, knowing every drop is backed by science and made with integrity."
Founder’s Formula is proudly Australian-made, expertly formulated, and powered by native botanicals clinically proven to restore hydration, elasticity, and radiance.
As a stockist, you’ll gain access to:
- An exclusive education portal with training, posters, and treatment guides
- Professional-only back bar sizes and booster serums to elevate your treatments
- Ongoing marketing support and national brand campaigns designed to drive awareness and foot traffic to our stockists
We’re more than a skincare brand — we’re your growth partner.
Join a community of like-minded professionals who value science, sustainability, and success.
Enquire below to learn more about wholesale pricing, onboarding, and training access.
“Founder’s Formula has been one of the strongest additions to our retail offering. The products are beautifully formulated, easy for clients to understand, and consistently deliver visible results - making recommendations feel effortless. We’ve seen excellent sell-through and repeat purchases, with clients returning specifically for the range. It’s elevated both our treatment outcomes and our retail experience.”
Client Testimonials
"As a skin therapist, I’m incredibly selective about the products I bring into The Honest Glow — and Founder’s Formula aligned perfectly with everything I believe in. Beautiful, results-driven skincare designed for all skin types, bringing a little fun and enjoyment into your daily ritual while supporting healthy skin. My clients love knowing they’re using products that feel beautiful on the skin without compromising their health or skin barrier and aren't filled with harsh ingredients."
The Honest Glow, Bellamack, NT
“Founder’s Formula has been such a beautiful addition to our clinic. The results-driven formulations, combined with the purity of Australian botanicals, truly set the range apart. Our clients genuinely love the way their skin feels and responds to the range.”
Clinic Two One Eight, North Adelaide, SA
"Angelina has also been a great support and lead educator throughout the journey, which has made me feel comfortable stocking and recommending the full product range in salon"
The Honest Glow, Bellamack, NT
Hear from our salon partners
Your Success is Our Priority
We’re more than a skincare brand — we’re your business partner.
Our mission is to empower our stockists with the tools, knowledge, and ongoing support to achieve growth and long-term success.
Interested in becoming a stockist?
Fill out the enquiry form below and our team will be in touch with wholesale pricing, training access, and onboarding support.