Beauty Wisdom

Dealing with extremely dehydrated skin can feel like a never-ending cycle. One day your skin seems balanced, and the next, it’s dry, tight, and irritated no matter how much product you apply. It can be especially frustrating during winter, when cold air outside and heaters inside strip even more moisture from the skin. A thick layer of moisturiser may seem like the right move, but if it's not applied correctly or doesn’t suit your skin’s needs, you could be missing out on real hydration. Your moisturiser does more than just sit on the surface. When chosen well and used the right way, it can restore comfort, reduce flakiness, and help repair the skin’s barrier over time. The trick is knowing what to look for, how to use it properly, and what habits to pair it with. That’s where Founder's Formula comes in, offering skincare solutions made with potent Australian botanicals that truly support hydration from the outside in. Understanding Extremely Dehydrated Skin Extremely dehydrated skin is more than just dry skin. It’s a condition that means your skin isn’t holding onto moisture as it should. You might feel tightness, itchiness, or see flaking across areas like your cheeks, chin, or forehead. Sometimes it becomes so sensitive that applying products can sting or cause redness. Makeup may sit unevenly or cling to rough patches, and your skin might feel uncomfortable throughout the day, even if you’ve already moisturised. There are several common triggers for this: - Cold, windy weather and indoor heating during winter- Long, steamy showers that strip away natural oils- Overusing exfoliants, acids, or foaming cleansers- Not drinking enough water- Skipping moisturiser or using one that doesn’t suit your skin Stress doesn’t help either. When you're not sleeping well or feeling overwhelmed, the skin can struggle to repair itself. Even seasonal changes bring moisture loss, especially when indoor heating lowers humidity levels. Understanding the root of the problem is the first step. Trying to scrub or mask away the dryness won’t fix it. The real solution is to rebuild the skin’s ability to hold onto water, starting with good habits and the right products. Choosing The Right Face Moisturiser If your skin is extremely dry or dehydrated, it’s important to pick a moisturiser that does more than just feel rich on the surface. A good product will hydrate, seal, and support your skin’s barrier. Not all moisturisers are created equal, so it helps to know what to look out for. Key ingredients to look for in a face moisturiser for very dry skin: - Hyaluronic acid – helps draw water into the skin, plumping and softening it- Glycerin – hydrates deeply and supports ongoing moisture- Squalane – nourishes and restores surface smoothness- Shea butter – protects and relieves dryness in rough patches- Native Australian botanicals – Kakadu plum and emu apple are rich in antioxidants and nutrients that help defend and repair Avoid anything heavily fragranced or alcohol-based, as these can make dryness worse. Texture also matters. Thick, creamy moisturisers or balms tend to provide better lasting hydration than lightweight lotions, especially in winter months. What makes Founder's Formula moisturisers unique is their use of Australian plant-based ingredients that are packed with skin-loving compounds. These native extracts are designed to deliver lasting hydration without throwing your skin out of balance. Steps For Effective Application Applying moisturiser the right way can make a big difference in your results. It’s not just about what’s in the jar, but how and when you use it on your skin. For anyone with extremely dry or flaky skin, this step is where things can turn around. Here’s a simple guide to get the most out of your moisturiser: 1. Start with freshly cleansed skin Use a facial cleanser that doesn’t strip your skin. After rinsing, gently pat dry with a clean towel, but let your skin stay slightly damp. 2. Apply within one minute of cleansing This is the window where your skin will absorb hydration best. Waiting too long means the moisture can evaporate before you seal it in. 3. Use small amounts and take your time A little goes a long way. Try a pea-sized amount for each section of your face. It’s better to layer than to apply one thick coat that just sits on the surface. 4. Press the product into the skin Skip the rubbing. Gently press or tap your moisturiser in with your fingertips. This helps it absorb better and avoids irritating sensitive areas. 5. Add a facial oil on top if needed If you’re still feeling dry, a light layer of face oil over your moisturiser can help seal everything in and provide an extra layer of comfort. Stick with this approach in both your morning and night routine. During colder months, when indoor heat and wind are daily challenges, these steps become even more important to protect skin from drying out further. Extra Habits That Support Skin Hydration A great moisturiser doesn’t work in isolation. Supporting your skin with better habits helps lock in the gains and makes day-to-day care easier. Here are a few small changes that can improve hydration levels and help prevent flare-ups of dry, flaky skin: - Drink more water throughout the day, especially in winter- Take shorter, cooler showers and avoid washing your face with hot water- Switch out exfoliators or astringents for gentler options- Use a humidifier in your bedroom or living space- Stick with your full skincare routine every day, even when the skin looks better Products that pair well with a face moisturiser for very dry skin include hydrating serums and gentle exfoliants. A serum gives a boost of moisture underneath your moisturiser, and light exfoliation a couple of times a week helps remove dead skin buildup so your products absorb more deeply. Australian botanical ingredients found in Founder's Formula products offer another layer of benefit. These antioxidants and multivitamin-rich extracts calm, nourish, and support long-lasting hydration. Achieve Hydrated Skin with Founder's Formula Managing extremely dehydrated skin takes a bit of care and consistency. It’s not about piling on more product, but about choosing wisely and applying it the right way. That includes knowing what skin needs after cleansing, giving it the right ingredients, and following through every day with small, steady habits. Change doesn’t have to come from a hundred products or complicated steps. Even one simple but effective moisturiser, full of skin-strengthening botanicals, can make a major difference when used well. With the help of products made from Australia’s own native extracts, like those from Founder’s Formula, you can start reversing the cycle of dryness, flakiness, and tightness. Just by pairing the right moisturiser with a better application method and lifestyle choices, smoother, calmer skin can be closer than you think. If your skin has been feeling extra dry and tight lately, the right combination of hydration and barrier support can make all the difference. At Founder's Formula, we create thoughtful skincare powered by native Australian botanicals to help restore comfort and balance. Explore our collection of face moisturiser for very dry skin to support smoother, healthier-looking skin every day.

Have you ever heard of Kakadu Plum? This little fruit, native to Australia, is making its mark on skincare routines across the country. Known for its outstanding vitamin C content, Kakadu Plum is a standout in natural beauty. It helps brighten your complexion, supports collagen, and can reduce dark spots. All that in a single fruit. It's no wonder people are turning to this ingredient when hunting for products that actually work. At Founder's Formula, we're proud to harness the power of Australian Kakadu Plum in our products. This ingredient has a long history of use in Indigenous traditions and is now supported by modern skincare science. With more people wanting results from ingredients that are cleaner and closer to home, Kakadu Plum offers the best of both. The Science Behind Kakadu Plum’s Vitamin C Power Not all vitamin C is created equal. Kakadu Plum contains more vitamin C than almost any other fruit on the planet. Just think about that for a moment. You’re getting a natural source of one of skincare’s most trusted vitamins, straight from the Australian bush. Vitamin C plays a key role in how your skin looks and behaves. Here are a few ways it helps: - Brightens skin by reducing dullness and reviving tired complexions - Boosts collagen production to support firmness and reduce fine lines - Fades the appearance of dark spots and helps your skin tone look more even These are real results people care about. And because it’s coming from a potent botanical source, you’re also getting nutrients that are better absorbed by the skin than synthetic alternatives. How Kakadu Plum Enhances Skincare Vitamin C might be the big headline when it comes to Kakadu Plum, but it’s not the only thing worth talking about. This fruit also contains a bunch of other antioxidants, including gallic acid and ellagic acid. These offer extra protection against things that age and irritate your skin, like pollution and daily sun exposure. When vitamin C meets these antioxidants, the effects are even better. Working together, they protect your skin’s natural barrier, calm sensitivity, and help keep moisture in. This combo is especially useful when you’re trying to prevent early signs of ageing, like fine lines and uneven tone. What makes this even more effective is pairing Kakadu Plum with ingredients such as hyaluronic acid or other native Australian botanicals. These combinations help leaves your skin feeling hydrated, calm, and visibly healthier. Incorporating Kakadu Plum Into Your Skincare Routine One of the easiest ways to get the benefits of Kakadu Plum is by adding it to the routine you already follow. You don’t have to overhaul your whole skincare shelf. Instead, look for key products that include this ingredient and rotate them in across your morning and night steps. Here are some of the top product types where Kakadu Plum shines: - Vitamin C serum: Typically applied in the morning, this delivers a concentrated dose that absorbs quickly. - Moisturiser: A good choice to lock in hydration for the day or night, and helps maintain skin softness. - Cleanser or oil cleanser: Start or end your day with a product that gently removes dirt while giving your skin a nutrient boost. - Clay mask or exfoliator: Use 1–2 times per week to refresh the skin, remove debris, and let the benefits of Kakadu Plum soak in deeply. A simple routine could look like this: 1. Morning: Cleanse, apply a Kakadu Plum-based serum, follow with moisturiser and sun protection. 2. Evening: Cleanse again, use an exfoliator twice a week, then moisturise to help skin repair overnight. If you’re switching over from other products, try one new product at a time and see how your skin responds. Sometimes, less really is more. Give your skin what it needs without weighing it down. Why Choose Products With Native Botanicals There’s something special about native botanicals. They grow in some of the toughest environments on Earth, and they’ve evolved powerful compounds to protect themselves. Kakadu Plum, Waratah, and Banksia are all examples of this resilience. When used in skincare, these plants offer the same kind of protection to your skin. That includes hydration support, anti-inflammatory benefits, and antioxidant properties. For people living in Australia, these ingredients also make sense because they’re suited to our climate, helping skin cope with heat, dryness, and changing conditions. It’s also worth considering where your skincare ingredients come from. Native botanicals used in high-quality products like ours are typically harvested using sustainable practices. That means local communities benefit, and environmental impact is reduced. It’s a smarter, more responsible way to enjoy skincare that works. Combining Australian Kakadu Plum with other botanicals gives your skin a multi-layered routine that defends, supports, and restores. It can improve how your skin feels now, while also protecting it for the future. Shine Bright With Kakadu Plum There’s no need to complicate your skincare. If you're after something that works, feels good to apply, and follows through with results, Kakadu Plum is worth a look. This ingredient lives up to the hype, combining natural strength with clinical results. With its ability to brighten, hydrate, and protect, Australian Kakadu Plum earns its place in any skincare routine. Whether you use it to target dark spots or just want more radiant skin, the benefits add up. Founder's Formula is proud to feature this powerful ingredient in products made for people who want to care for their skin in a way that’s simple, honest, and grounded in nature. To explore skincare backed by science and grounded in nature, browse the Founder's Formula collection featuring ingredients like Australian Kakadu plum for a routine that supports brightness, hydration, and long-term skin health.

If you have been browsing skincare tips lately, you have probably seen the word slugging pop up. It’s been trending all over social media, but what exactly is it? Slugging skincare is a simple, low-maintenance method that helps lock in moisture to heal dry, irritated skin. The name sounds a little funny. It comes from the shiny, “slug-like” look your face has when it is coated in a thick layer of moisturiser. This skincare trick originally comes from Korean beauty routines, which focus on keeping skin healthy, soft, and well-hydrated. Over time, slugging has become popular all around the world, including right here in Australia, where many people are discovering how helpful it can be, especially during our chilly winter months. Why Slugging is Particularly Useful in Australian Winters Australian winters might not be as icy as Europe or North America, but they can still be harsh on our skin. The cold air, dry winds, and lower humidity in many parts of Australia can leave skin feeling rough, flaky, and sometimes even painful. When the air is dry, the moisture in our skin can easily disappear. This is called trans-epidermal water loss. Basically, your skin dries out while you sleep, especially if you don’t protect it properly. Slugging skincare is perfect for winter skincare in Australia because it acts like a barrier, sealing in moisture and stopping your skin from drying out overnight. It also helps repair your skin’s natural barrier, which can get damaged when your skin is too dry. By slugging, you’re giving your skin a chance to heal while you rest, making for more hydrated skin in winter. How to Slug: A Step-by-Step Night Routine Getting started with slugging skincare is surprisingly easy. It’s typically done at night just before bed, in conjunction with your normal routine. Here’s a simple night routine to follow for optimum results: 1. Cleanse Your Face Wash your face gently to remove makeup, sunscreen, or dirt. This step is super important as you don’t want to trap anything under the slugging layer. 2. Hydrate Your Skin Do you have a normal nightly routine when it comes to products? If the answer is yes, stick to that. Whether it be using moisturisers or hydrating serums, whatever you use normally is what we typically recommend. If you don’t have a routine, we can help you build one with our skin quiz!  Products with hyaluronic acid or glycerin work well because they pull water into your skin. Otherwise, we are strong advocates of ingredients using kakadul plum, full of vitamins, perfect for hydration! 3. Seal It All In Finally, apply a thin layer of an occlusive product, like a balm or thick ointment, to lock in all that moisture. Commonly, people would use petroleum-based products; however, more people are opting for natural plant-based alternatives, which is why we’ve created our Botanical Barrier Balm. Apply it all over your skin after That’s it, you’re slugging! How Often Should You Slug? View this post on Instagram A post shared by Founder’s Formula (@founders_formula) In winter, 2-3 times a week is a good starting point. If your skin is really dry, you might slug every night. If you have oily or breakout-prone skin, you can try slugging skincare just once a week or only on dry patches. There is no limit on how often you can slug, you just do what feels right for you or based on your dermatologist's recommendations.  Tips to Avoid Clogged Pores and Ensure Results: Always start with a clean face. Gently exfoliate once or twice a week to keep your skin smooth and prevent clogged pores. Use fragrance-free products to avoid irritation. Products to Use for Slugging Here in Australia, there are plenty of products you can use for slugging, however, not all are as great for your face as others. Most supermarket options will be petroleum-based, which still achieves the results; however, they also have their drawbacks when compared with plant-based alternatives.  Natural or Plant-Based Options: Founder’s Formula SLUG: This is a plant-based slugging balm made right here in Australia. It’s a great option if you want something natural that still gives strong hydration. Lanolin-Based Balms: Lanolin comes from wool and works really well to seal in moisture. Shea Butter Products: Shea butter is a natural fat that’s rich, creamy, and very nourishing. Why Natural Plant-Based Alternatives Are Better Than Petroleum Jelly Petroleum jelly is great for locking in moisture, but it doesn’t actually nourish your skin, it just sits on top like a skin barrier protection. Natural, plant-based products (like lanolin, shea butter, and Founder’s Formula SLUG) do more. They protect your skin and feed it with vitamins and healthy oils that help it heal and stay soft. View this post on Instagram A post shared by Founder’s Formula (@founders_formula)   Plant-based options also: Feel lighter and less greasy Are kinder to sensitive skin Are better for the environment If you want your skin to feel healthy, not just covered, natural alternatives are the better choice. Practical Advice for Winter Slugging Skincare Always take care of the following things: Keep Your Bedding Clean: Slugging can leave some product on your pillow. You can protect your pillow by laying down a clean towel or using a silk pillowcase, which also helps your skin and hair. Adjust to Your Skin Type: If your skin is oily or prone to breakouts, you can still slug- just try doing it less often or only on dry spots like cheeks or under your eyes. Listen to Your Skin: If your skin starts feeling heavy or if you notice any breakouts, it’s okay to slug less often or try switching to a plant-based balm. FAQs about Slugging Let us answer some common queries about slugging skincare: 1. Can people with oily or acne-prone skin try slugging? Yes, absolutely. Just go slowly, try it once a week or only in areas that feel really dry. 2. Will slugging clog my pores? Not if you apply it to clean skin and choose gentle, fragrance-free products. If you’re worried, start with a light layer and see how your skin feels. 3. Is slugging good for summer? Slugging skincare works best in winter when the air is dry, as it works best for dry skin repair. In humid Australian summers, it can feel too heavy and might make your skin sweat. If you really need to slug in summer, try a very thin layer or just treat dry patches instead of your whole face. Conclusion Slugging skincare is a simple, affordable, and super-effective way to care for dry skin in Australia’s winter months. It helps protect your skin barrier, keeps moisture locked in, and can leave your face feeling soft, smooth, and calm by morning. Whether you choose a petroleum-based balm or a natural, plant-based product like Founder’s Formula SLUG, slugging is an easy step to add to your overnight skincare routine for stronger, healthier skin. If you’re ready to try slugging, check out the plant-powered skincare at Founder’s Formula. It’s designed with Australian skin and weather in mind.

When you think of tobacco, your mind may instinctively take you back to an old ‘80s Holden Commodore, windows down, fabric interiors etched with the scent of Winfield Blues… But thankfully, we’re not talking about that kind of tobacco. The star of our Phyto-A+ Australian Native Tobacco Serum is Nicotiana benthamiana, a wild Australian plant that does belong to the tobacco family—yes—but what we’ve harnessed from it is far from cigarettes and smoky lounges.  Instead, this humble flowering plant is the botanical host for Reneseed™, a breakthrough biotechnological active that’s designed to help support collagen production and skin renewal in a way that’s gentle, plant-powered and backed by emerging science. From outback flower to biotech superstar Nicotiana benthamiana has been used by Indigenous Australians for generations and studied in science labs around the world. Why? Because this humble plant is incredibly good at producing complex proteins, including one very special one that supports healthy, youthful-looking skin.  Through a natural (and non-GMO) process called transient expression, scientists introduce a synthetic gene into the plant’s leaves. The plant then does its thing, producing a purified peptide called Hexapeptide-40 sh-polypeptide-76. That’s the active ingredient in Reneseed™, and it’s the collagen-supporting powerhouse behind our Phyto-A+ Serum. Think of the plant like a mini lab in the soil, growing the good stuff, minus the chemicals or harsh processing. As Dr Annie Holden, anthropologist and founder of Founder’s Formula, explains: “Reneseed is one of the most exciting ingredients we’ve worked with. It gives us a way to support skin structure and vitality using Australian nature and clean, scientific precision. It’s gentle, potent and proudly plant-based.” What does Reneseed™ do? Reneseed™ has been clinically tested by its developer, and the results are seriously impressive: Helps support collagen I production Helps improve epidermal thickness and lipid synthesis (hello, plumpness) Helps reduce the appearance of fine lines and visible pores Helps boost firmness, elasticity and hydration And, unlike retinol, it does all that without the irritation or sun sensitivity. In fact, in clinical studies, Reneseed™ was shown to be 4x more effective than retinol at stimulating collagen. Real results from real people When tested in a 28-day study on women aged 45–65 using 2% Reneseed™, researchers found: Up to 42% reduction in wrinkle count Up to 28% boost in hydration Up to 22% increase in firmness Visible improvement in radiance and texture All without the redness, peeling or flaking that often comes with traditional active ingredients. It’s important to add that individual results may vary and we always recommend consulting a healthcare professional before starting a new skincare regimen. Why call it ‘Native Tobacco Serum’? We get this question a lot, and it’s a good one. While the serum isn’t made from tobacco, the name pays homage to its source plant, Nicotiana benthamiana. It’s a uniquely Australian story: combining ancient botanicals with cutting-edge biotechnology to support skin health, naturally. Who is the Phyto-A+ Australian Native Tobacco Serum for? Our serum is for anyone looking to support their skin through natural, science-backed means. It’s suitable for most skin types and may be especially beneficial for those noticing signs of environmental or age-related skin changes. And thanks to its gentle formulation, it’s ideal for daytime use, something traditional retinoids can’t always claim. Always patch test before use. If you have specific skin concerns, we recommend speaking with your healthcare provider. Use morning or night, before moisturiser, and follow with your favourite SPF during the day. Award-winning innovation, recognised globally Our Phyto-A+ Australian Native Tobacco Serum was recently named Editor’s Choice at the prestigious international Beauty Shortlist Awards. Celebrated for its plant-powered innovation and performance, our serum has been recognised as one of the most advanced biotechnological serums available today. It’s one more reason we’re so passionate about combining native Australian ingredients with leading-edge science, and it makes our Gift Set perfect for anyone looking to start their Australian botanical skincare journey.  Proof that plants are powerful At Founder’s Formula, we believe skincare should work in harmony with nature and your skin. The Phyto-A+ Australian Native Tobacco Serum is our way of celebrating both. Powered by Reneseed™, supported by science and inspired by Australian biodiversity, it’s a serum designed to do more with less. Experience the award-winning difference and shop our winning formulas today.  Curious about more plant-powered skincare? Take a look at the benefits of Kakadu Plum or get the latest facts in our Vitamin C myth-buster.

The 2025 Beauty Shortlist Awards have been announced, and we’re thrilled with the results! This year, Founder’s Formula has taken home six prestigious awards, including five wins—one being the coveted Editor’s Choice title—and Finalist recognition, solidifying our place among the world’s most innovative and effective natural skincare brands. This achievement is especially significant for us as an Australian brand. Being recognised on a global stage alongside some of the most renowned beauty and wellness brands highlights not only the efficacy of our formulations but also the power of Australian botanicals. So, let’s find out what makes the Beauty Shortlist Awards so important and which of our products took out the top spot.  What do the Beauty Shortlist Awards represent? The Beauty Shortlist Awards have been around since 2012, and they shine an important light on natural, ethical and sustainable beauty brands with exceptional products. With 100% independent judging panels across the UK, Europe, USA and Australia, these awards are known for their integrity and transparency. They provide a level playing field for both global and emerging artisan brands, ensuring that only the most deserving products rise to the top. For Founder's Formula, winning these awards is more than just recognition, it’s a validation of our mission to harness the power of Australian botanicals in scientifically backed, results-driven formulations. This achievement is a reflection of our unwavering commitment to creating potent, clean and clinically effective skincare. A special mention goes to our Phyto-A+ Australian Native Tobacco Serum, which was awarded Editor’s Choice, a title reserved for standout products that demonstrate exceptional formulation, performance and innovation. This cutting-edge serum is truly remarkable, leveraging advanced bio-peptide technology to help deliver visible results in skin renewal, collagen production and overall radiance.  Our Founder’s Formula philosophy: blending science with the best of nature At Founder's Formula, our approach is simple: start with nature, perfect with science. Founded by Dr Annie Holden, an economic anthropologist and passionate advocate for Australian botanicals, our brand is dedicated to crafting skincare that is both luxurious and highly effective.We meticulously select the most potent wild-harvested and organic Australian botanicals, building each formulation around scientifically validated ingredients. Every product is designed to work with the skin, not against it, ensuring optimal absorption and effectiveness without irritation.With sustainability at our core, we prioritise Indigenous sourcing partnerships and small-batch production to maintain the highest quality standards while supporting local communities. Taking home gold: our 2025 Beauty Shortlist Award-winning formulations Our award-winning products showcase the power of Australian botanicals paired with advanced science. Recognised at the 2025 Beauty Shortlist Awards, these formulas set new standards in skincare efficacy. Each formula has been carefully developed to optimise real, visible results, and we’re honoured to see them recognised on a global stage. 🏆 WINNER: Best moisturiser for mature skin – Wild Rosella Hydrating Moisturiser Our deeply hydrating moisturiser is enriched with Wild Rosella extract, Kangaroo Flower and Macadamia oil, helping to deliver long-lasting hydration for up to 72 hours.  Clinically proven to help improve skin elasticity, reduce fine lines and enhance firmness, it helps provide an ultra-nourishing experience, designed to leave mature skin looking visibly plumper, healthier and more radiant. Shop our award-winning Wild Rosella Hydrating Moisturiser today. 🏆 WINNER: Best vitamin C serum – Wild-Harvested Australian Kakadu Plum Vitamin C Serum  Formulated with wild-harvested Kakadu Plum—one of the richest sources of Vitamin C on earth—this potent serum helps brighten skin, fade dark spots and boost collagen production.  With added Waratah Extract and Finger Lime Caviar, it enhances antioxidant protection against free radicals while promoting a smoother, more evenly toned complexion. Shop our award-winning Wild-Harvested Australian Kakadu Plum Vitamin C Serum today. 🏆 WINNER: Best eye serum (fatigue) – Native River Mint Eye Serum Designed to depuff, brighten and hydrate the delicate eye area, this refreshing serum is powered by Native River Mint and Wild Orange Pearl. These powerful ingredients help increase microcirculation and strengthen capillaries, and in turn, help to visibly reduce dark circles and puffiness. Infused with Tasmanian Mountain Pepper Berry and peptides, it helps provide a cooling sensation that may help revive tired eyes while delivering long-term skin benefits. Shop our award-winning Native River Mint Eye Serum today. 🏆 WINNER: Best cleansing oil – Macadamia Omega-7 Cleansing Oil A luxurious yet lightweight cleansing oil, enriched with Macadamia Omega-7, Australian Sandalwood and Blue Cypress oils, this formula helps to effortlessly melt away makeup, sunscreen and impurities while nourishing the skin’s barrier. Its rich concentration of natural squalene and phytosterols helps to ensure deep hydration and skin restoration, leaving the complexion feeling soft, balanced and refreshed after every use. Shop our award-winning Macadamia Omega-7 Cleansing Oil today.   🏆 WINNER: Editor’s Choice – Phyto-A+ Australian Native Tobacco Serum This breakthrough serum features an innovative bio-peptide derived from Australian Native Tobacco, clinically proven to be four times more effective than retinol at stimulating collagen production. It helps to reduce the count, volume and depth of wrinkles, minimise pores and enhance skin radiance by 47%, making it one of the most advanced plant-powered serums on the market. Shop our award-winning Phyto-A+ Australian Native Tobacco Serum today. 🏅 FINALIST: Lemon Myrtle BHA Refining Cleansing Oil This clarifying cleansing oil was recognised for its ability to deeply cleanse while refining pores and balancing sebum production. Infused with Lemon Myrtle, Kakadu Plum Oil and Salicylic Acid (BHA), it effectively reduces blackheads, prevents breakouts and promotes skin renewal, making it an ideal choice for acne-prone and congested skin. Shop our award-winning Lemon Myrtle BHA Refining Cleansing Oil today.     Sharing the spotlight with the best in beauty It’s fair to say we’re in very good company. Winning these awards places Founder's Formula alongside some of the most esteemed brands in the beauty industry. We’re incredibly honoured to be recognised among names like Team Dr Joseph, Aya Skincare, Black Chicken Remedies and Hark & Zander, all of whom share our commitment to innovation and ethical skincare. The future of skincare: our Founders Formula commitment to excellence These awards reinforce our mission to continue leading the way in clean, clinical skincare powered by the best of Australian nature. At Founder's Formula, we’re not just formulating products—we’re pioneering the future of skincare, ensuring that every bottle delivers on its promise of transformative results. We’re beyond grateful for this recognition and for the trust our customers place in us every day. Here’s to another year of innovation, sustainability and skin-loving science! Experience the award-winning difference and shop our winning formulas today.   

Skincare marketers love big numbers, particularly when it comes to active ingredients. Brands flaunt high-percentage Vitamin C serums, promising faster, stronger, more dramatic results. But is too much Vitamin C bad for you? The truth is, your skin can only absorb so much Vitamin C before it may lead to irritation, sensitivity, and even increased pigmentation. Instead of chasing the highest percentage, the real secret to glowing, healthy skin lies in absorption, stability and using the right formulation. Let’s break down why more isn’t always better—and what actually works. Why is Vitamin C so important for skin?  Vitamin C is an essential antioxidant that plays a major role in maintaining healthy, youthful skin. It can help: Support collagen production: keeping skin firm and elastic. Protect against UV damage: reducing oxidative stress from the sun. Brighten and even skin tone: fading dark spots and pigmentation. Eating a diet rich in Vitamin C-packed fruits and vegetables—like oranges, berries, kiwis and leafy greens—may help keep your skin’s natural Vitamin C levels topped up naturally. But as we age, spend time in the sun, or face environmental stressors, our skin’s ability to deliver these nutrients to the outermost layers declines.  Factors like pollution, poor diet, and UV exposure may deplete our Vitamin C reserves, making topical solution a great way to replenish what’s lost. The key, however, isn’t about using the highest percentage—it’s about choosing a Vitamin C serum that your skin can easily absorb. The truth about high percentage Vitamin C serums It’s easy to think that if 10% Vitamin C is good, 20% must be better—but science tells a different story. Here are some fun facts about Vitamin C serums: Your skin can only absorb as much Vitamin C as it needs. Excess amounts won’t force your cells to take in more; instead, they may sit on the surface and cause irritation, redness or even damage to the skin barrier. There is no universal ‘ideal percentage’ of Vitamin C. The amount your skin needs depends on its natural Vitamin C levels—which means older or sun-damaged skin may benefit more than younger, healthier skin. Higher concentrations may lead to sensitivity. As an acid, Vitamin C in high doses can cause micro-inflammation, increasing the risk of pigmentation issues. Ironically, the very thing you’re trying to fix—uneven skin tone—could worsen with excessive use. Dr. Annie Holden, anthropologist and founder of Founder’s Formula, explains: “Many people assume that more Vitamin C equals better results, but the skin simply doesn’t work that way. Overloading the skin with high doses can lead to irritation rather than benefits. Instead, the key is to use a well-formulated, bioavailable form of Vitamin C consistently.” What really impacts Vitamin C absorption? Rather than chasing high percentages, these factors determine how well your skin absorbs Vitamin C: 1. Your skin’s natural Vitamin C levels Skin that is aged, stressed, or sun-damaged is more likely to absorb more Vitamin C than healthy, youthful skin. This means your skin only absorbs what it can use—no serum can force it to absorb more than required. 2. Frequency of application A high-percentage Vitamin C serum applied once a day is less effective than a gentler serum used consistently. One study found that Vitamin C levels in skin cells have a half-life of about four days, meaning regular application is more important than a single high dose. 3. Stabilisation and bioavailability (absorption) Not all Vitamin C is created equal. Synthetic Vitamin C (ascorbic acid) is notoriously unstable, breaking down quickly when exposed to light and oxygen. However, Vitamin C derived from natural sources like Kakadu Plum is buffered by the plant’s natural compounds, making it: more stable easily absorbed less irritating for sensitive skin Dr. Annie Holden highlights this: “Kakadu Plum isn’t just a source of Vitamin C—it’s a full spectrum of absorbable nutrients that work together for maximum skin benefit. The natural antioxidants, bioflavonoids and gallic acid in Kakadu Plum help stabilise Vitamin C, reducing irritation while enhancing absorption.” The smarter way to boost your skin’s Vitamin C Following these tips will help you get the most from your Vitamin C serum: Choose a natural, bioavailable source: Kakadu Plum provides Vitamin C in a more stabilised, skin-compatible form. Apply Vitamin C regularly: a gentle, well-formulated serum used daily is more effective than a high-percentage product used sporadically. Look for supporting ingredients: antioxidants like Waratah Extract and Finger Lime Caviar help stabilise and enhance the effects of Vitamin C Protect your skin barrier: avoid irritating formulas and always pair Vitamin C with sunscreen to prevent oxidative damage.   Why Founder’s Formula uses Kakadu Plum as a Vitamin C source For Vitamin C to work its best—supporting collagen, protecting against UV damage, and brightening skin—it needs to be stable, effective and well-absorbed. That’s why we use wild-harvested Kakadu Plum. Unlike synthetic Vitamin C, which may be harsh and unstable, Kakadu Plum’s natural fibre makes it gentler on sensitive skin while protecting the Vitamin C from oxygen exposure, keeping it fresher for longer. Also included is our Waratah Extract, a potent antioxidant that works with Vitamin C to fight oxidative stress and protect against premature aging. While our Australian Finger Lime Caviar Extract helps stabilise Vitamin C thanks to its high Ferulic Acid content, enhancing collagen production and protecting against UV damage. A rich source of Vitamin C, straight from nature Because our Kakadu Plums are wild-harvested, they naturally contain higher Vitamin C and antioxidant levels than farmed alternatives. Independent testing shows our extract averages 5% ascorbic acid, striking the perfect balance between potency and gentleness for everyday use. Find out more about our Wild-Harvested Australian Kakadu Plum Vitamin C Serum in our shop. The final takeaway: quality reigns over quantity With Vitamin C serums, sometimes less really is more. It’s about a balanced, effective formula that supports your skin over time. Regular use of a gentle, well-formulated serum will give your skin a healthy, radiant glow leaving you feeling nourished and rejuvenated. Kakadu Plum offers a natural, stable, and skin-friendly source of Vitamin C, providing your skin with what it needs to look its best and feel soft, smooth and revitalised. Treat your skin to the nourishment it deserves with our Kakadu Plum Vitamin C Serum and experience the difference.  

When it comes to skincare ingredients, Australia has gifted the world some incredible botanical wonders. One of the most exciting? Kakadu Plum. This native fruit, often hailed as a superfood, has taken the beauty industry by storm for its extraordinary benefits for the skin.  But what makes it so special? Let’s explore the science, examine the benefits of Kakadu Plum skincare and discover why it deserves a place in your routine. What is Kakadu Plum? The Kakadu Plum (Terminalia ferdinandiana) is a small, green fruit native to northern Australia. It’s been used for centuries by Indigenous communities for its nutritional and medicinal properties. Dubbed the “world’s richest source of vitamin C,” Kakadu Plum packs a powerful antioxidant punch. Dr Annie Holden, anthropologist and the founder of Founder's Formula, explains, “Kakadu Plum is a true treasure of the Australian landscape. Its high vitamin C content and unique phytonutrients make it an exceptional ingredient for skincare.” ‘Gloss value’ clinical studies of Kakadu Plum Clinical trials have shown that Kakadu Plum extract significantly enhances skin luminosity, as measured by changes in ‘gloss value’. Over a 30-day period, 20 volunteers with an average age of 37 experienced an average improvement of 17% in their skin’s gloss value.  The most notable results were observed in one participant, who achieved a 21% increase in luminosity within 15 days and an impressive 30% improvement after 30 days. These findings highlight the potential of Kakadu plum to deliver visible radiance and a healthier-looking complexion. What are the benefits of Kakadu Plum for your skin? 1. It’s packed with antioxidants Vitamin C is a skincare superstar and Kakadu Plum has it in spades—reportedly up to 100 times more than oranges! Antioxidants help combat free radicals, which are unstable molecules that can damage skin cells and accelerate ageing. By neutralising these harmful molecules, Kakadu Plum helps maintain a youthful, radiant complexion. 2. It can brighten and even skin tone Hyperpigmentation and dullness are common skin concerns. Thanks to its high vitamin C content, Kakadu Plum may help fade dark spots and even out skin tone. It helps promote collagen production, which is vital for maintaining skin elasticity and helping to reduce the appearance of fine lines. Dr Annie Holden adds: “Collagen is the building block of healthy skin. By supporting collagen synthesis, Kakadu Plum not only brightens but also strengthens the skin’s structure.” 3. It’s deeply hydrating Kakadu Plum isn’t just about antioxidants. It’s also rich in polysaccharides, which help lock in moisture and keep your skin hydrated, making it an ideal ingredient for dry or dehydrated skin types. 4. It can help soothe and calm irritation If you have sensitive or inflamed skin, you’ll love Kakadu Plum. Its anti-inflammatory properties can help reduce puffiness, redness and irritation, helping your skin feel calm and refreshed. How to use Kakadu Plum in your skincare routine One of the easiest ways to incorporate Kakadu Plum into your routine is through a high-quality serum. Our Wild-Harvested Australian Kakadu Plum Vitamin C Serum is a standout option. It combines the benefits of Kakadu Plum with other nourishing botanicals, delivering a potent dose of antioxidants and hydration to your skin. Dr Annie Holden recommends applying a Kakadu Plum serum after cleansing: “Using a Kakadu Plum serum in the morning can help protect your skin from environmental stressors throughout the day. Just follow it up with sunscreen for optimal results.” Other Kakadu Plum cream products include our popular SLUG Plant-Based Alternative to Petroleum Jelly, perfect for keeping in moisture and adding an extra layer of antioxidant protection. Is Kakadu Plum suitable for all skin types? Kakadu Plum is a versatile ingredient that’s gentle enough for most sensitive skin yet effective enough for those with specific concerns like ageing, dullness or hyperpigmentation. If you’re new to antioxidant skincare, starting with a Kakadu Plum serum or cream is a great choice. As always, we recommend chatting with your healthcare professional for advice specific to your skin type. What should you look for in a Kakadu Plum product? Not all Kakadu Plum products are created equal. Here are a few tips to ensure you’re getting the best: Check the ingredient list: Look for products where Kakadu Plum is a key ingredient, ideally listed towards the top. Opt for wild-harvested sources: These tend to have higher nutrient levels as they grow in their natural environment. Choose reputable brands: Founders Formula is a trusted name in Australian skincare, known for its commitment to high-quality, sustainably sourced ingredients. Ready to transform your skin? Kakadu Plum is more than just a trendy ingredient; it’s a game-changer for skincare. With its unparalleled antioxidant content, hydrating properties and skin-brightening benefits, it’s no wonder this Australian superfruit is gaining global recognition. Why not experience the benefits for yourself?  Explore Founders Formula’s Kakadu Plum range and give your skin the love it deserves. Keen to see more antioxidant skincare? Check out the power of the Tasmanian Mountain Pepper Berry featured in our CALM range.   

If you have sensitive skin that flares up easily, we have just the ingredients to help. Tasmanian Mountain Pepper Berries have been used for centuries to soothe skin irritation and provide antioxidant skincare solutions. Today, clinical research supports this ancient wisdom and highlights their ability to reduce redness and inflammation. So how can you add Tasmanian Pepper Berry benefits to your daily skincare regime?  In this article, we’ll take you through the numerous Mountain Pepper Berry skin benefits and uses. We’ll explore its unique properties, look into the science behind its effectiveness and explain how incorporating our clinically formulated CALM serum, infused Mountain Pepper Berry, into your skincare routine can enhance your skin's overall wellbeing. What is Mountain Pepper Berry? The Mountain Pepper Berry (Tasmannia lanceolata) is harvested from Mountain Pepper Trees, native to the southeastern region of Tasmania. These trees are also found in some areas of Victoria and New South Wales. Indigenous peoples have traditionally used this remarkable berry for its healing properties and as a culinary spice. The berries and leaves are often dried and ground into a coarse powder to season meats, fish and other dishes. The powder imparts a spicy, peppery flavour with herbal and floral notes. Mountain Pepper Berry is also valued for its medicinal properties, treating digestive issues and skin conditions. Indigenous communities use it in smoking ceremonies for spiritual cleansing.The leaves of the Tasmanian Mountain Pepper tree are also harvested for cooking, cosmetics, and flavour extracts. This resilient species thrives in harsh conditions and provides numerous natural health benefits. How is the Tasmanian Mountain Pepper Berry so effective? The Mountain Pepper Berry owes its skin-loving superpowers to a unique blend of active ingredients that work together to nourish and protect your skin. These benefits include:  Polygodial: An anti-inflammatory agent that reduces skin discomfort and has anti-allergic and antimicrobial properties. Anthocyanins (Cyanidin 3-rutinoside, Cyanidin 3-glucoside, Rutin): Powerful antioxidants that protect cells from oxidative damage. Rutin also strengthens capillaries and reduces dark circles. Magnesium and Zinc: Essential minerals that stimulate cell regeneration, increase energy production and act as anti-stress agents. Zinc helps repair cell damage, decrease rash, and alleviate acne inflammation.   How do these active ingredients help improve your skin? These active ingredients sound scientific, but what impact do they have on our skin? Some of the core Mountain Pepper Berry skin benefits you’ll notice are: Reduced skin irritation: By soothing sensitive skin and reducing redness, Mountain Pepper Berry helps you feel more comfortable and confident in your skin. No more worrying about sudden flare-ups or visible irritation—just a calm, even complexion that feels as good as it looks. Antioxidant power: This remarkable berry has 10 times the antioxidant power of blueberries, helping protect your skin from oxidative damage. You'll feel assured knowing your skin is shielded from environmental stressors, helping you maintain a youthful and radiant appearance over time. Anti-inflammatory properties: The anti-inflammatory properties of Mountain Pepper Berry help to reduce allergic skin conditions like atopic dermatitis. This results in less discomfort and fewer flare-ups, allowing you to enjoy clear, healthy skin without the stress of managing persistent skin issues and damage.   The science behind the results Studies have shown the effectiveness of Tasmanian Mountain Pepper Berries in reducing inflammation and soothing sensitive skin. Research indicates that the berry interacts with the TRPV1 channel, a pathway that’s often overactive in individuals with sensitive skin, thus leading to chronic inflammation. By inhibiting TRPV1 channel activity, the Mountain Pepper Berry helps reduce micro-inflammation and soothe skin irritation.   Clinical trials have demonstrated significant results:   Immediate itching reduction: 20 male volunteers with sensitive/reactive skin participated in testing the effects of Tasmanian Pepper Berries on skin irritation. The stinging reaction was induced using a capsaicin solution, and volunteers reported the sensation on a clinical scale. The study found that Tasmanian Mountain Pepper Berry significantly reduced itching sensations by 79% after just five minutes. Anti-inflammatory efficacy: Another trial compared the anti-inflammatory efficacy of Mountain Pepper Berry to the drug dexamethasone (DMS). The results showed that Mountain Pepper Berry inhibited the production of IL-8, an inflammation marker, more effectively than DMS, highlighting its ability to reduce early-stage skin inflammation. Dr Annie Holden, anthropologist and founder of Founder's Formula, elaborates on the impressive outcomes: "Tasmanian Mountain Pepper Berry has proven to be exceptionally effective for those with sensitive skin. Clinical trials have shown not only an immediate reduction in itching by nearly 79%, but also a superior ability to inhibit inflammation compared to traditional treatments like dexamethasone. This underscores its potential to provide both rapid and lasting relief, making it a powerful and natural option for managing skin sensitivities."   Why we use Mountain Berry Pepper in our CALM range Founder's Formula CALM Serum is made with Certified Organic Tasmanian Mountain Pepper Berry to reduce skin irritability and the appearance of redness instantly. By soothing the skin, CALM helps prevent future spots and pigmentation before they begin. Our formula effectively soothes and shields the skin during times of elevated cortisol levels, such as prolonged exposure to air-conditioning, emotional stress or long and hectic days. To maximise its benefits, we suggest applying it before signs of irritation, making it an excellent primer for your makeup – especially for special occasions. “CALM is not a product for everybody, but for those of us with sensitive skin or whose skin becomes scratchy in extended periods of air conditioning, it's a great support for calm, clear, hydrated skin,” advises Dr Annie Holden.   Are you ready for a little CALM in your life? Tasmanian Mountain Pepper Berry stands out as a potent, natural solution for sensitive skin. Its unique properties not only soothe irritation and reduce redness but also provide powerful antioxidant protection. By incorporating this remarkable ingredient into our CALM serum, we’ve enhanced its benefits to offer you a product that can transform your skincare routine. Explore the CALM range and experience the soothing benefits of Mountain Pepper Berry for yourself. IMG CREDIT: DavidFrancis34 from Australia, CC BY-SA 2.0, via Wikimedia Commons    

I regularly find myself explaining to friends and customers that not all skin care ingredients are good for your skin. And the response is often 'well, if ingredients are not good for skin, then why would skin care companies use them?' Well, let me tell you why: 1. Fragrance. Human beings use our sense of smell as a first response to test the safety and/or desirability of anything - living or not living. I see this all the time when I give a friend one of my products, the first thing they do is smell it. But fragrance is a big irritant and risks sensitising skin (ie creating skin that is suddenly super sensitive and turns red or itchy easily) with life-long consequences for skin matrix health. So why then would any skin care company use fragrance?  Simple - consumers assume that if it smells good it must be good for you, and the skin care companies capitalise on this by adding synthetic fragrances or fragrant essential oils to improve the smell and therefore the desirability of a product. 2. Short term gains. My heart goes out to consumers who struggle to find potent products that really deliver. However, consumers tend to be impressed by fast results and skin care companies know that if they can't deliver on a quick result then consumers will assume that the product is not good. Enter front of stage Alpha Hydroxy Acids (AHA). Providing the skin barrier is not already compromised, AHAs will deliver quick results by giving an instant glow by stripping the top layer of cells off the skin and revealing newer, younger cells below. Instant gratification. Long term high risk damage. Beauty therapists are reporting an increasing number of clients showing up with sensitised skin because of the over-use of AHAs. Skin care companies interested more in quick sales and less interested in the long-term health of their customers' skins put too much AHAs in too many of their formulas. 3. Relying on supplier clinical studies. Formulators buy their ingredients from a range of suppliers, some of whom conduct studies and provide these to the formulators. Rarely do the formulators retest. But sometimes suppliers will talk about the good things about their ingredients, and provide studies to prove these good things, but don't mention the bad things. For example, we initially looked at using a particular ingredient in one of our products because the clinical studies from the supplier looked impressive. It was only once we conducted our own in-house studies that we discovered that the ingredient stings eyes. We immediately replaced it with a better alternative - yet I see this ingredient commonly in many big name skin care company ingredients lists. 4. Catering to the majority.  The majority of people do not have sensitive skin. It is estimated that between 10 and 15% of people do have sensitive skin from time to time. The bigger companies do not try to cater to this minority - for a range of reasons that I will explain in another blog one day. So, providing that tests show that the majority of people can tolerate an ingredient, the big companies (and some small ones) are happy to include the ingredient regardless of the risks. 5. It's too late. Skin care is a dynamic field, new ingredients are constantly being discovered and old ones improved. New issues are increasingly identified with old ingredients. But companies print their boxes and bottles in the hundreds of thousands at a time. Discovering a problem with an ingredient once the boxes are printed, the marketing materials printed and distributed, the sales team briefed etc is too late. The runway from changing out a problem ingredient for a better one is measured in years, not weeks. I could be mean and say that there is a sixth reason and that is plain old laziness but I won't. In my experience the vast majority of formulators work hard and are professional in all that they do. But they are not the decision-makers. If formulators ruled the world, and not investors, marketers and sales directors, skin care formulations would likely look very different!   Dr Annie Holden, Sunshine Coast, Australia.